Top 20 Italian Influencers in 2025

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All real-time rankings of all platforms and countries are available here.

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Here's the list of the Top 20 Italian Influencers in 2025:

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20. Lorenzo Ostuni

Lorenzo Ostuni, also known as Favij, is a popular Italian YouTuber and content creator. With over 6 million subscribers on YouTube, he is known for his funny and entertaining videos, often featuring challenges, pranks, and gameplay. Lorenzo has a strong presence on social media platforms like Instagram and TikTok, where he shares behind-the-scenes moments and interacts with his fans. He is recognized for his energetic and engaging personality, making him a favorite among viewers of all ages.

Followers on Social Media: 11.3M

Favikon Authority Score : 9 351 pts

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19. Ultimo

Ultimo is an Italian singer-songwriter known for his heartfelt piano-based songs. He gained popularity through his official YouTube channel, where he shares official music videos, interviews, and behind-the-scenes content. With a devoted fan base, Ultimo has performed in various stadiums and is known for his emotional and introspective lyrics. He addresses societal issues and encourages self-reflection, advocating for a more empathetic and genuine approach to life. Ultimo's music resonates with many, providing comfort and solace in a world marked by superficiality and emotional poverty.

Followers on Social Media: 6M

Favikon Authority Score : 9 354 pts

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18. The MINOs 🐶👦 Massi & Mino

The MINOs, Massi and Mino, are a family that shares their daily life and adventures on social media. With a strong following on TikTok and Instagram, they provide glimpses into their fun-filled moments, featuring their adorable dog and their lovely daughter. From heartwarming family moments to silly antics, they capture the joys of family life. Join them as they explore new experiences, showcase their love for their pets, and create lasting memories together. Follow The MINOs for a dose of positivity, cuteness, and family bonding.

Followers on Social Media: 10M

Favikon Authority Score : 9 368 pts

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17. Gaia Bianchi

Gaia Bianchi is a popular social media personality known for her fashion-forward posts and trendy content. With a TikTok following of 3.2 million, she captivates her audience with her stylish outfits and creative videos. Gaia's profile is a mix of fashion inspiration, beauty recommendations, and glimpses into her daily life. She is affiliated with various fashion brands and often shares discount codes and promotions with her followers. Gaia's content reflects her vibrant and confident personality, and she is unafraid to push boundaries and express herself through her posts.

Followers on Social Media: 6M

Favikon Authority Score : 9 377 pts

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16. Manuel Mercuri

Manuel Mercuri is an Italian content creator known for his videos on TikTok and YouTube. He has accumulated over 23 million followers on TikTok under the username mercuri_88, where he posts a variety of videos ranging from comedy skits, acrobatics, and workout routines. Mercuri is also active on Instagram, where he promotes his merchandising brand by CoLIGN. His humorous videos with his family, including his mom and little brother, have garnered a large following, with one of his most popular videos featuring his mom stealing the halftime show.

Followers on Social Media: 40.1M

Favikon Authority Score : 9 382 pts

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15. Ivan Mars

Ivan Mars, known as the Movie Detective on social media, uncovers secrets, theories, and hidden references in popular movies and TV shows. With a TikTok following of over 2.7 million and 890k subscribers on YouTube, Ivan explores connections and details that fans may have missed. From Disney to Marvel, Netflix to DC, his channel is a treasure trove for entertainment enthusiasts.

Followers on Social Media: 5.4M

Favikon Authority Score : 9 379 pts

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14. Sophie Morelli

Sophie Morelli is a musician and social media personality known for her villain era music and TikTok videos. She frequently shares her thoughts on various topics and interacts with her followers through her social media accounts. Sophie has performed at events such as the #Premiere and regularly promotes her music on her platforms. She is also a self-taught pianist and has shared her talent with her followers. Despite her popularity, Sophie remains loyal to her fans and often reminds them not to flirt with anyone in her comments.

Followers on Social Media: 6.6M

Favikon Authority Score : 9 394 pts

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13. Diletta Leotta

Diletta Leotta is a renowned radio and TV presenter, known for her work with DAZN and Radio 105. She is also the host of her own podcast. Diletta is highly active on social media, regularly sharing updates about her professional and personal life, including her pregnancy and upcoming motherhood. She often engages with her followers, sharing behind-the-scenes moments and promoting her projects. Diletta is a popular figure in the entertainment industry, admired for her talent and charismatic personality.

Followers on Social Media: 10.3M

Favikon Authority Score : 9 396 pts

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12. Michele Morrone

Michele Morrone is an Italian actor and singer who rose to global fame after playing the lead role of Don Massimo Torricelli in the 2020 Netflix movie "365 Days." He has also gained recognition as a musician and released his debut album, "Dark Room," in 2020, which includes the popular single "Feel It." Besides his artistic career, Morrone has also worked as a model and is an ambassador for Dolce & Gabbana. He has a massive following on social media, with over 7 million followers on Instagram. Morrone is currently working on his next project, the movie "Sombra" and continues to expand his career in various creative fields.

Followers on Social Media: 21.4M

Favikon Authority Score : 9 420 pts

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11. Donatella Versace

Donatella Versace is the Chief Creative Officer at Versace, an Italian luxury fashion brand. She is known for her innovative and bold designs that incorporate unique patterns, materials, and colors, and has been responsible for the brand's success since the death of her brother, Gianni Versace. Donatella has collaborated with various artists, designers, and celebrities to create iconic collections and has been involved in various philanthropic efforts to support the LGBTQ+ community and fashion students.

Followers on Social Media: 12.3M

Favikon Authority Score : 9 436 pts

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10. Carlo Ancelotti

Carlo Ancelotti is an Italian football manager who has coached several top-tier teams, including Real Madrid, Chelsea, and Bayern Munich. He is known for his calm and collected demeanor on the sidelines and his ability to win major trophies. Ancelotti has won several domestic league titles, as well as three UEFA Champions League titles. He has also been recognized with various awards, including the UEFA Coach of the Year award. In addition to his managerial career, Ancelotti was a successful player, winning two Serie A titles and two European Cups with AC Milan.

Followers on Social Media: 20.2M

Favikon Authority Score : 9 439 pts

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09. Giorgia Meloni

Giorgia Meloni is the President of the Council of Ministers of Italy, actively engaging in political discourse and governance. Her social media presence highlights her leadership role, focusing on economic achievements, national pride, and international relations. She frequently discusses Italy's economic progress, employment rates, and legislative accomplishments. Meloni also emphasizes her commitment to conservative values and national sovereignty, often interacting with global leaders.

Followers on Social Media: 9.1M

Favikon Authority Score : 9 468 pts

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08. Valentino Rossi

Valentino Rossi is an Italian motorcycle racer, known for his skill and success in the sport. He has won countless championships throughout his career, and continues to compete at a high level. Rossi is also the founder and owner of the VR46 brand, which includes an academy for young riders, a racing team, and a store full of merchandise. He regularly posts updates on his social media channels about his training, races, and personal life. Rossi is a beloved figure in the world of motorsport, and has a large and dedicated fan base.

Followers on Social Media: 22M

Favikon Authority Score : 9 533 pts

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07. Panda Boi

Panda Boi is a popular YouTuber with 18 million subscribers known for creating funny and entertaining videos. He often does pranks and reactions, food challenges, and creates his own unique content. Panda Boi is active on multiple social media platforms, including Instagram and TikTok, where his videos have gone viral. He frequently encourages his followers to like, share, and subscribe to his channels. Recently, he celebrated reaching 5 million followers on TikTok after his account was previously banned.

Followers on Social Media: 70.2M

Favikon Authority Score : 9 571 pts

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06. FEDEZ

FEDEZ is an Italian rapper and social media influencer with over 14 million followers on Instagram. He gained prominence in 2011 with his debut album, which achieved commercial success in Italy. He has since released several successful albums and collaborated with other artists, including J-Ax, Francesca Michielin, and Mara Sattei. In addition to his music career, FEDEZ is known for his social activism and has been a vocal supporter of LGBTQ+ rights, climate change awareness, and other social issues. He is married to Italian fashion influencer Chiara Ferragni, and the couple has two children together.

Followers on Social Media: 25.4M

Favikon Authority Score : 9 598 pts

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05. Chiara Ferragni

Chiara Ferragni is a digital entrepreneur and founder of The Blonde Salad, a video destination about her world. She is also the founder of TheFerragnez series, streaming on Amazon Prime Video. With 29 million Instagram followers, Ferragni is a known influencer and fashion icon. She is also a mother to her children, Leo and Vittoria. Ferragni has collaborated with brands such as Calzedonia and Hublot and published a letter to her younger self. She is an advocate for women's rights and body positivity. Ferragni has been featured in various publications, including Forbes and Vogue.

Followers on Social Media: 35.9M

Favikon Authority Score : 9 639 pts

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04. Magrí Alberto

Magrí Alberto is a talented pastry chef from Italy, known for his exquisite desserts and pastries. He is active on social media platforms like TikTok and Instagram where he shares his creations with his followers. His specialties are Italian pastries like Maritozzo, Tiramisu, and Sfogliatella, all of which he prepares with a unique twist. His posts include images and videos of his delicious desserts which are sure to leave anyone's mouth watering. Magrí Alberto is a master at creating desserts that are not only visually appealing but also taste heavenly.

Followers on Social Media: 14.3M

Favikon Authority Score : 9 692 pts

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03. Lionfield

Lionfield is an Italian duo consisting of Matteo and Emiliano, who are musicians and content creators. They are best known for their comedic skits about Italian culture and food, which have gone viral on social media platforms such as TikTok and YouTube. Lionfield's content features comedy sketches, music videos, and vlogs. They are active on various social media platforms, including Instagram, Twitch, and Facebook. Lionfield's videos often showcase their love for Italian culture and pasta, along with their humor and musical talent. They also have a YouTube channel where they post their original music and covers of popular songs.

Followers on Social Media: 23.9M

Favikon Authority Score : 9 725 pts

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02. Khaby Lame

Khaby Lame is a social media personality known for his hilarious videos on TikTok. He has become a viral sensation, using his platform to spread joy and laughter. Born in Senegal and raised in Italy, Khaby creates content in both Italian and English, showcasing his unique cultural perspective. He often shares comedic skits on everyday life situations, offering a refreshing take on relatable topics. Khaby's videos are known for their simplicity, with him often providing humorous responses to everyday problems. He is also active on other social media platforms, focused on vlogs, videos, and shorts.

Followers on Social Media: 256.2M

Favikon Authority Score : 9 921 pts

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01. Fabrizio Romano

Fabrizio Romano is a renowned Italian sports journalist, celebrated for his expertise in football transfer news. He is widely recognized for his catchphrase 'Here we go!' and has won the Globe Soccer Award for Best Journalist in 2022 and 2023. Romano's social media presence is characterized by breaking news on football transfers, exclusive interviews with top players, and insightful commentary on major football events. His content is highly engaging, attracting millions of followers and interactions.

Followers on Social Media: 74M

Favikon Authority Score : 9 938 pts

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How does Favikon rank influencers?

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‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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