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Top 20 Helsinki Influencers in 2025

Get to know the leading 20 influencers in Helsinki for 2025, who are making waves across various digital platforms. They are at the forefront of shaping trends and influencing audiences in the region.

April 10, 2025
Justine Castany

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Here's the list of the Top 20 Helsinki Influencers in 2025:

20. Maria Ohisalo

Maria Ohisalo is a Member of the European Parliament representing the Greens/EFA. She has previously served as the leader of the Green League and as Finland's Minister of the Environment and Climate. With a PhD in Sociology, she focuses on environmental issues, climate change, and social justice, advocating for workers' rights and sustainable policies. Her social media presence highlights her commitment to ecological sustainability and political activism, particularly in relation to EU legislation and human rights.

Favikon Authority Score : 7 291 pts

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19. Jenni Rotonen

Jenni Rotonen, known as Pupulandia, is a Finnish influencer focused on sustainability, veganism, and social issues. She actively engages in discussions about loneliness, climate change, and responsible consumerism, often highlighting the importance of community and individual actions. Her content includes personal anecdotes, advocacy for animal rights, and promoting volunteerism. Jenni also hosts a podcast, contributing to conversations around environmental responsibility and societal challenges.

Favikon Authority Score : 7 394 pts

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18. The 69 Eyes

The 69 Eyes is a Finnish rock band known as the 'Helsinki Vampires', active since 1989. Their music blends gothic rock and glam metal, featuring dark themes and a distinctive style. The band has a strong social media presence, promoting new releases like 'Fade To Grey' and engaging with fans through concert announcements and behind-the-scenes content. They collaborate with notable artists and have a dedicated following, particularly in the rock and metal scenes.

Favikon Authority Score : 7 563 pts

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17. Marianna Raikkala

Marianna Raikkala is a passionate artist based in Helsinki, Finland, known for her abstract art. She shares her creative journey on Instagram, engaging with a global audience of art collectors and enthusiasts. Her posts reflect her artistic process, studio life, and the emotional connection to her work. With collectors in 23 countries, she emphasizes the importance of light and personal style in her paintings. Marianna actively promotes her available artworks and upcoming collections, fostering a community around her art.

Favikon Authority Score : 7 704 pts

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16. Enni Koistinen

Enni Koistinen is a podcast host and screenwriter based in Helsinki, Finland. She shares insights into her life as a graphic designer and her experiences in the entertainment industry. Her Instagram features personal moments, including her pregnancy journey, home renovations, and collaborations with various brands. Enni engages her audience with relatable content about motherhood, design, and lifestyle, often highlighting her creative projects and partnerships with local businesses.

Favikon Authority Score : 7 782 pts

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15. Sara Tickle

Sara Tickle is a photography enthusiast based in Helsinki, Finland, sharing her love for life's little moments through vibrant Instagram posts. Her content often features family adventures, travel experiences, and lifestyle tips, with a focus on fashion and wellness. She engages her audience with promotions and collaborations, showcasing brands that align with her aesthetic and values. Sara's posts reflect a warm, family-oriented lifestyle, making her a relatable figure for those interested in parenting, travel, and personal well-being.

Favikon Authority Score : 7 784 pts

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14. Alexa Dagmar

Alexa Dagmar is a co-founder of Almada Label, based in Helsinki, Finland. Her Instagram showcases a blend of personal and professional content, highlighting her journey in fashion and entrepreneurship. She shares insights into her business, family life, and collaborations with various brands, including Marimekko and Armani Beauty. Her posts often reflect her experiences as a mother and businesswoman, celebrating milestones and events related to her brand.

Favikon Authority Score : 7 806 pts

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13. Jenni Häyrinen

Jenni Häyrinen is a food artist and creator based in Helsinki, Finland, known for her engaging content centered around food and recipes. She gained popularity for her viral Baked Feta Pasta and shares a mix of personal experiences, cooking tips, and lifestyle updates, often highlighting her new cabin in Lapland. Her posts reflect a passion for slow living and enjoying life's simple pleasures, making her a relatable figure in the food community.

Favikon Authority Score : 7 831 pts

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12. Paavo Arhinmäki

Paavo Arhinmäki is the Deputy Mayor of Culture and Leisure in Helsinki, representing the Left Alliance. His social media presence focuses on political commentary, cultural initiatives, and community engagement, particularly in arts and sports. He actively discusses local governance issues, promotes cultural events, and advocates for social justice, often addressing political controversies and public policy. His posts reflect a commitment to progressive values and community involvement.

Favikon Authority Score : 7 839 pts

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11. Marina Sidneva

Marina Sidneva is a fashion illustrator and artist based in Helsinki, Finland. She collaborates with high-profile clients like Fendi, Dior, and Ralph Lauren, showcasing her work through vibrant illustrations and sketches. Her content focuses on fashion, art techniques, and tutorials, often highlighting her expertise in watercolor. Marina is open for commissions and actively engages her audience with insights into her creative process and artistic journey.

Favikon Authority Score : 7 842 pts

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10. Sofy Maria

The creator, known as CaribbeanPrince$$, is based in Helsinki and focuses on beauty content, particularly eyelash extensions. Her TikTok posts often express casual sentiments and showcase her personality, while her Instagram highlights her work as a lash artist with vibrant visuals and hashtags related to beauty. She engages her audience with relatable content and beauty tips, appealing to a demographic interested in aesthetics and self-care.

Favikon Authority Score : 7 938 pts

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09. Jani Toivola

Jani Toivola is a Finnish actor and artist known for his engaging storytelling and performances. He shares personal reflections on love, family, and societal issues, often highlighting the importance of community and connection. His content frequently addresses themes of equality, particularly regarding women's rights and racial issues, showcasing his commitment to social justice. Toivola also promotes his artistic projects, including theater performances and festivals, while encouraging dialogue around challenging topics.

Favikon Authority Score : 7 998 pts

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08. Aada Lätti

Aada Lätti is a 30-year-old equestrian enthusiast from Finland, sharing her journey as a mom-to-be and her passion for horseback riding. She engages her audience with personal stories about her pregnancy, equestrian competitions, and the emotional bond with her horses. Aada promotes brands related to parenting and equestrian gear, showcasing her lifestyle through Instagram and YouTube. Her content reflects a blend of personal experiences and professional insights into the equestrian world.

Favikon Authority Score : 8 052 pts

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07. Emma Nopanen

Emma Nopanen is a 24-year-old actress based in Helsinki, Finland. She actively shares her experiences and insights on platforms like TikTok and Instagram, focusing on lifestyle, personal growth, and social issues. Emma engages her audience with content that includes collaborations with brands, reflections on her life, and advocacy for women's rights. Her posts often highlight her creative endeavors, friendships, and personal style, making her a relatable figure for young adults.

Favikon Authority Score : 8 064 pts

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06. Jared Bauer

Jared Bauer is a co-founder of Wisecrack, based in Helsinki, Finland. He creates content focused on film analysis, gaming, and philosophy, often reflecting on popular culture and societal issues. His YouTube channel features in-depth discussions and critiques of films, while he engages with his audience through Twitch and Instagram. Jared promotes critical thinking and media literacy, encouraging viewers to navigate biases in news consumption.

Favikon Authority Score : 8 125 pts

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05. Paula Baguena

Community Lead at Squadbusters, based in Helsinki, Finland. Engages followers with content related to gaming, particularly Brawl Stars, and shares personal insights and updates about her life and community events. Active on Instagram, she promotes her YouTube channel and Twitch streams, showcasing a blend of gaming culture and personal anecdotes. Her posts often include humor and community engagement, reflecting a vibrant online presence.

Favikon Authority Score : 8 138 pts

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04. Keina Ans

Based in Helsinki, Finland, this creator shares engaging TikTok content that often features humor, personal anecdotes, and cultural references. Their posts include playful interactions, collaborations, and promotional content, showcasing a vibrant personality. The creator engages with their audience through relatable themes and lighthearted commentary, often using trending hashtags to enhance visibility.

Favikon Authority Score : 8 196 pts

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03. Milla Sofia

Milla Sofia is a 24-year-old AI-generated virtual girl from Helsinki, Finland, known for her captivating AI lookbooks and music. With a strong presence on Instagram, TikTok, and YouTube, she blends technology and beauty, offering visually stunning content that pushes the boundaries of digital art. Milla is also venturing into music, sharing her journey and growth as a musician. Her content celebrates beauty, confidence, and creativity, engaging a global audience.

Favikon Authority Score : 8 341 pts

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02. Hermanni

Hermanni is a Finnish content creator based in Helsinki, sharing insights into his life with his boyfriend and family, particularly focusing on visits to his grandmother and summer cottage experiences. His social media presence includes a mix of personal anecdotes, home renovation projects, and collaborations with brands, showcasing a blend of lifestyle and family-oriented content. He engages with his audience through interactive posts and videos, often inviting questions and discussions.

Favikon Authority Score : 8 343 pts

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01. Marianna Mäkelä

Marianna Mäkelä is a lifestyle content creator based in Helsinki, sharing her experiences in home decor, travel, and personal moments. Her Instagram features a blend of cozy home aesthetics, travel adventures, and seasonal celebrations, often highlighting Finnish craftsmanship and local brands. With a focus on creating a warm and inviting atmosphere, she engages her audience through relatable content and visually appealing posts, showcasing her love for design and lifestyle.

Favikon Authority Score : 8 359 pts

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Justine Castany

Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.