Top 20 Fashion Influencers in Indonesia in 2025

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Here's the list of the Top 20 Fashion Influencers in Indonesia in 2025: 

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20. Michelle Halim

Michelle Halim is a vibrant social media personality known for her engaging content across Instagram and TikTok. She shares relatable posts about daily life, motherhood, and personal experiences, often infused with humor and warmth. Her content resonates with a wide audience, particularly women, as she navigates topics like family and self-care. With a strong following, she promotes various brands and initiatives, showcasing her influence in lifestyle and wellness.

Favikon Authority Score : 8 985 pts

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19. Chelsea Ann

Chelsea Ann is a brand ambassador for ONIC Esports and Cestheticz, actively engaging her audience with a mix of personal vlogs, lifestyle content, and promotional posts. Her social media presence is characterized by playful interactions, showcasing her personality through casual and relatable content. She often shares experiences related to her life and interests, particularly in gaming and beauty, appealing to a youthful audience.

Favikon Authority Score : 8 997 pts

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18. Yogi Hadi Wibowo

Yogi Hadi Wibowo, known as BoBocu, is a prominent figure in the fashion and lifestyle space, particularly on TikTok and Instagram. His content revolves around fashion transitions, lifestyle themes, and gaming, showcasing a vibrant and engaging personality. He actively interacts with his audience through trendy outfits and relatable humor, often incorporating popular culture references. His posts frequently garner significant engagement, reflecting his influence in the fashion community.

Favikon Authority Score : 9 008 pts

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17. Sofyan Pratama

Sofyan Pratama is a creative professional based in Jakarta, Indonesia, specializing in fashion photography and content creation. His social media presence focuses on providing photography tips, creative ideas for photoshoots, and engaging with his audience through relatable content. He often collaborates with brands and promotes local culture, showcasing his work with notable figures like Tim Cook. His posts are characterized by a blend of humor and practical advice, making photography accessible and enjoyable for his followers.

Favikon Authority Score : 9 021 pts

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16. Yasmin Napper

Yasmin Napper is a prominent figure in the beauty and fashion industry, known for her collaborations with brands like Wardah Beauty and Longchamp. She shares a mix of personal moments and professional engagements, including appearances at high-profile events like Dior showcases. Her content often highlights her stylish outfits and beauty routines, while also advocating for children's rights and social issues. With a strong presence on Instagram and TikTok, she engages a wide audience through relatable and aspirational posts.

Favikon Authority Score : 9 029 pts

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15. Almineta Azzahra

Almineta Azzahra is a prominent social media personality known for her engaging content on TikTok and Instagram, focusing on family, fashion, and lifestyle. She shares personal experiences, including her journey as a newlywed and her preparations for Ramadan, often featuring modest fashion brands. Her posts resonate with a young audience, particularly women, and she actively engages in giveaways and collaborations with various brands, showcasing her influence in the modest fashion industry.

Favikon Authority Score : 9 031 pts

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14. Ansellmaputri

Ansellmaputri is a fashion and beauty enthusiast, actively promoting her personal brand and collaborations with various fashion labels. Her content often reflects her experiences in the fashion industry, showcasing her participation in events like the Muslim Fashion Festival. She emphasizes personal growth and creativity, sharing insights about her journey and inspirations. Her posts are visually engaging, often featuring vibrant outfits and beauty products, appealing to a youthful audience interested in fashion trends.

Favikon Authority Score : 9 079 pts

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13. Farhan Bashel

Farhan Bashel is a fashion and lifestyle content creator known for sharing tips and tricks related to men's fashion, particularly during Ramadan. His social media presence includes engaging TikTok videos and Instagram reels that focus on outfit ideas, grooming, and product reviews. He often collaborates with brands to promote fashion items and skincare products, appealing to a young audience interested in style and wellness.

Favikon Authority Score : 9 018 pts

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12. Amelia Andani

Amelia Andani is a vibrant social media personality known for her engaging content on TikTok and Instagram, where she shares her daily life, cultural experiences, and food-related posts, particularly during Ramadan. Her posts often feature personal reflections, fashion, and lifestyle tips, showcasing her bright personality and connection with her audience. She actively promotes brands related to lifestyle and food, indicating a strong engagement with her followers.

Favikon Authority Score : 9 101 pts

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11. Nazwa Adinda

Nazwa Adinda is a TikTok creator known for her engaging content focused on fashion and lifestyle. She frequently promotes local brands and products, often highlighting their quality and affordability. Her posts resonate with her audience, showcasing a mix of humor and relatable experiences, particularly around events like Lebaran and special occasions. With a strong following, she effectively utilizes her platform to connect with her audience through interactive and visually appealing content.

Favikon Authority : 9 116 pts

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10. Callista Arum

Callista Arum is an Indonesian actress and content creator known for her roles in films and series, particularly in 'Panggonan Wingit 2' and 'Saudade'. Her social media presence features a mix of personal reflections, daily affirmations, and promotional content for her acting projects. She engages with her audience through relatable posts and behind-the-scenes glimpses of her work, showcasing her beauty and talent in the entertainment industry.

Favikon Authority Score : 9 137 pts

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9. Lucinta Luna

Lucinta Luna is a prominent Indonesian social media personality known for her vibrant TikTok presence, where she shares a mix of lifestyle content, beauty tips, and personal reflections. Her posts often highlight themes of independence and self-worth, particularly for women. She engages with her audience through relatable content and showcases her fashion sense, often featuring collaborations with brands. Lucinta also expresses her experiences and emotions, connecting with followers on a personal level.

Favikon Authority : 9 152 pts

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8. Khansa Mariska Firdausy Azizy

Khansa Mariska Firdausy Azizy is an Indonesian content creator known for her engaging Instagram posts that blend personal reflections, fashion, and family moments. Her content often features heartfelt messages, showcasing her love for family and friends, alongside fashion highlights. She promotes brands related to beauty and fashion, indicating a focus on lifestyle and personal style. Her posts resonate with themes of love, forgiveness, and self-reflection, appealing to a broad audience interested in lifestyle and personal growth.

Favikon Authority Score : 9 176 pts

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7. Alyssa Daguisé

Alyssa Daguisé is a prominent social media personality known for her lifestyle and beauty content. She shares personal experiences, travel adventures, and makeup tutorials, often highlighting her cultural background and family values. Her posts reflect a blend of personal milestones and professional collaborations, showcasing brands like SKINTIFIC and Maybelline. Alyssa engages her audience with relatable content and a focus on beauty and self-expression, making her a notable figure in the beauty and lifestyle niche.

Favikon Authority Score : 9 202 pts

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6. Ivan Gunawan

Ivan Gunawan is a prominent Indonesian fashion designer known for his vibrant and bold designs. He actively engages with his audience through various social media platforms, sharing insights into his fashion shows, personal life, and culinary experiences. His content often emphasizes positivity, self-expression, and commitment to personal growth, particularly during Ramadan. As a brand ambassador for ZOYA, he promotes fashion and lifestyle products while fostering a supportive community among his followers.

Favikon Authority Score : 9 210 pts

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5. Nia Ramadhani Bakrie

Nia Ramadhani Bakrie is a prominent figure in Indonesia, known for her role as CEO of Grakaladipaka and her engaging social media presence. She shares personal moments, family values, and motivational content, often highlighting her experiences in tennis and beauty. Her posts reflect a blend of lifestyle, family, and professional insights, resonating with a broad audience. Nia actively promotes positivity and empowerment, making her a relatable influencer in the Indonesian social media landscape.

Favikon Authority Score : 9 240 pts

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4. Shania Gracia

Shania Gracia is a prominent member of JKT48, actively engaging her audience through social media with a focus on her music career and film projects. Her posts often highlight her personal experiences, gratitude towards fans, and promotional content for upcoming films. She emphasizes emotional connections and support, showcasing her journey in the entertainment industry. Shania's content is vibrant and interactive, appealing to a young audience interested in pop culture and entertainment.

Favikon Authority Score : 9 243 pts

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3. Randy Martin

Randy Martin is a prominent Indonesian actor and social media personality known for his engaging content across platforms like Instagram and YouTube. He shares a mix of lifestyle, promotional content, and personal experiences, often collaborating with brands like The Face and YSL Beauty. His posts reflect a vibrant social life and a focus on skincare and beauty products, appealing to a youthful audience. Randy also engages in community activities and promotes awareness on various issues, showcasing his multifaceted online presence.

Favikon Authority Score : 9 272 pts

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2. Tamara Dai

Tamara Dai is a fashion enthusiast and content creator known for her vibrant social media presence. She shares a mix of fashion inspiration, personal anecdotes, and lifestyle content, often incorporating humor and relatable themes. Her posts reflect a strong connection to her audience, showcasing her personality and interests, including gaming and travel. Tamara promotes self-acceptance and body positivity, encouraging her followers to embrace their uniqueness and care for themselves.

Favikon Authority Score : 9 296 pts

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1. Shella Saukia

Shella Saukia is a prominent figure in Indonesia's beauty and fashion industry, actively promoting women's empowerment through her various brands and events. She engages her audience with vibrant posts celebrating Indonesian women and their achievements. Her content often features beauty tips, fashion shows, and personal milestones, reflecting her commitment to uplifting women in her community. Shella's social media presence is characterized by high engagement, particularly among young women interested in fashion and beauty.

Favikon Authority Score : 9 370 pts

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View the full top 200 ranking here:

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🏆 Top 200 Fashion Influencers in Indonesia

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