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Here's the list of the Top 20 Fashion Influencers in China in 2025:
20. nian1an
Niannian is a vibrant social media presence known for her engaging posts featuring emojis and aesthetic visuals. Her content often includes themes of beauty, nature, and personal reflections, resonating with a youthful audience. She shares moments from her life, including travel experiences and makeup inspiration, creating a relatable and visually appealing feed.
Favikon Authority Score : 7 955 pts
19. Zech Zheng
Zech Zheng is a model known for his striking height of 189cm and engaging social media presence. His posts often reflect a casual lifestyle, featuring personal anecdotes, fitness motivation, and event promotions. He actively engages with his audience through relatable content and humor, showcasing a blend of personal and promotional themes. His Instagram highlights include fitness aspirations and event announcements, indicating a focus on lifestyle and social events.
Favikon Authority Score : 7 894 pts
18. Mimi Wu
The creator has a presence on Instagram, sharing personal reflections and aesthetic content. Their posts often express feelings of love, freedom, and happiness, with a poetic touch. They also promote a boutique, indicating a connection to fashion or lifestyle branding. The content is visually appealing and resonates with themes of beauty and personal expression.
Favikon Authority Score : 8 026 pts
17. 刘子萌 | Joyce
Joyce is a vibrant social media personality known for her engaging Instagram posts that showcase her lifestyle, fashion, and travel experiences. With a focus on aesthetics and personal expression, she shares moments from her life, including fashion checks, nature explorations, and festive celebrations. Her content resonates with a youthful audience, reflecting a blend of fun and creativity.
Favikon Authority Score : 8 096 pts
16. Jia Ling Hoo
Jia Ling Hoo is a talented photographer and makeup artist based in Paris, China. Her work prominently features fashion photography, collaborating with various models and stylists for high-profile publications like Vogue China and Cosmo. She showcases a blend of traditional craftsmanship and modern fashion, often highlighting nomadic themes and cultural heritage in her projects. Her Instagram presence reflects a strong engagement with the fashion community, emphasizing creativity and artistic expression.
Favikon Authority Score : 8 097 pts
15. Jaden Yanwang
Jaden Yanwang is an Instagram content creator known for his engaging lifestyle posts, including fashion tips and personal moments. His content often features casual photography and relatable captions, appealing to a young audience interested in contemporary trends. He actively engages with his followers through interactive posts and collaborations, showcasing a blend of personal and promotional content.
Favikon Authority Score : 8 144 pts
14. morningfan
The creator shares visually appealing content on Instagram, including festive themes and fashion-related posts. Their engagement indicates a focus on aesthetics and lifestyle, appealing to a broad audience interested in fashion and seasonal trends.
Favikon Authority Score : 8 161 pts
13. filxiaobai
Fil is a fashion enthusiast and stylist, actively engaging with high-profile brands like Fendi, Burberry, and Prada. Her Instagram showcases a blend of personal moments, fashion events, and styling work, reflecting a vibrant lifestyle. With a significant following, she shares her experiences in the fashion industry, often featuring her cat and celebrating milestones. Her content resonates with fashion lovers and those interested in luxury brands.
Favikon Authority Score : 8 164 pts
12. Zhu Zhu
Zhu Zhu is a prominent Chinese actress and model known for her work in film and television. She frequently shares glimpses of her glamorous lifestyle, including red carpet appearances and magazine covers. Her posts often celebrate personal milestones, such as birthdays and awards, showcasing her achievements in the entertainment industry. Zhu Zhu engages with her audience through visually appealing content that highlights her fashion sense and professional endeavors.
Favikon Authority Score : 8 173 pts
11. Xiao Jie
Xiao Jie is a Chinese model with a strong presence on Instagram. She shares her modeling work and engages with her audience through her main account and a secondary account. Her content is visually focused, showcasing her modeling projects and personal style. Xiao Jie emphasizes that she does not have a Twitter account, directing followers to her Instagram for more content.
Favikon Authority Score : 8 203 pts
10. 林湘湘 |Lin Xiangxiang
Lin Xiangxiang is a prominent figure in the fashion and beauty industry, represented by Women Management NY. Her Instagram showcases a blend of personal style, beauty tips, and lifestyle content, resonating with a youthful audience. With a focus on self-expression and creativity, she engages her followers through vibrant visuals and relatable posts, often highlighting her experiences and interests in makeup and fashion.
Favikon Authority : 8 207 pts
9. Natasha Lau
Natasha Lau is a fashion enthusiast and influencer known for her luxurious lifestyle and collaborations with high-end brands like Fendi, Gucci, and Versace. Her Instagram features a blend of personal moments, fashion showcases, and events, reflecting her engagement with the fashion industry. With a significant following, she shares her experiences and style inspirations, often highlighting her travels and social gatherings.
Favikon Authority Score : 8 245 pts
8. Tang Yan
Tang Yan, a prominent figure based in Shanghai, showcases her vibrant lifestyle through engaging posts on Instagram. She frequently collaborates with luxury brands like L'Oreal and Fendi, reflecting her status as a fashion influencer. Her content often celebrates cultural events, such as the Chinese New Year, and features personal moments, food experiences, and fashion highlights. With a strong following, she effectively combines lifestyle and brand partnerships, making her a notable presence in the influencer space.
Favikon Authority : 8 295 pts
7. Mate Li
Mate Li is a fashion vlogger and PE investor with a significant following of 1.5 million on Instagram, primarily based in China. He shares fashion inspiration for boys, showcasing various outfits and styles through engaging fit checks and unboxing videos. His content often features collaborations with high-end brands like Fendi and Louis Vuitton, reflecting a keen interest in fashion trends and lifestyle. Additionally, he is an amateur cellist and a graduate of Tsinghua University.
Favikon Authority Score : 8 323 pts
6. Jū, Xiǎowén
Jū, Xiǎowén is a model represented by IMG Models, showcasing her work through visually stunning posts on Instagram. Her content often features collaborations with renowned photographers and stylists, highlighting her involvement in fashion and lifestyle projects. She engages her audience with personal reflections and cultural celebrations, such as the Chinese New Year. Her aesthetic is characterized by vibrant imagery and a focus on beauty and fashion.
Favikon Authority Score : 8 359 pts
5. Lin Zai
Lin Zai is a prominent TikTok creator known for her fashion-focused content, particularly her 'outfit of the day' (#ootd) posts. With millions of likes, she captivates her audience by showcasing various styles, including Y2K and punk outfits. Her content often features collaborations with other creators, highlighting her dynamic presence in the fashion and social media scene. Lin Zai's influence extends to Instagram, where she continues to engage her followers with similar fashion content.
Favikon Authority Score : 8 532 pts
4. 杨日白 | kooooya_
A vibrant Chinese content creator known for engaging posts on Instagram and TikTok, focusing on lifestyle, beauty, and personal experiences. With a significant following, she shares makeup tutorials, daily life snippets, and relatable content that resonates with her audience. Her posts often feature playful emojis and a casual tone, appealing to a younger demographic. She actively engages with her followers through interactive content, showcasing her personality and creativity.
Favikon Authority Score : 8 592 pts
3. 张贤逸 | Steph
Steph is a fashion and makeup content creator based in Berlin, known for her engaging TikTok and Instagram posts that showcase her unique style and beauty tips. With a strong following, she shares relatable content about her experiences as an Asian girl, including makeup routines, outfit inspirations, and cultural references. Her videos often highlight trends in fashion and beauty, appealing to a young audience interested in lifestyle and aesthetics.
Favikon Authority Score : 8 703 pts
2. 南京思远钟表有限公司 | siyuanhorologe
The TikTok channel 'siyuanhorologe' focuses on luxury watch maintenance and repair, showcasing various high-end brands like ROLEX, AUDEMARS PIGUET, and Patek Philippe. The content features ASMR elements, engaging viewers with detailed insights into watch mechanics and care. The channel has garnered significant attention, with posts receiving hundreds of thousands of likes, indicating a strong interest in horology and luxury timepieces.
Favikon Authority Score : 8 786 pts
1. Liu Wen
Liu Wen is a prominent Chinese supermodel known for her work with high-end fashion brands like Chanel, Gucci, and Prada. Her social media presence showcases her participation in major fashion events, including the Met Gala and various runway shows. She often expresses gratitude towards designers and collaborators, highlighting her professional relationships in the fashion industry. Liu also engages with her audience through personal reflections and behind-the-scenes glimpses into her modeling career.
Favikon Authority Score : 8 816 pts
🔎 See the Top 200 Fashion Influencers in China
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