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Top 20 Brasília Influencers in 2025

Meet Brasília's key influencers this year! From fashion gurus to tech innovators, these are the personalities making waves in 2025.

February 10, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Brasília Influencers in 2025:

20. Rani Deusdará

Rani Deusdará is a Brazilian fashion content creator known for her engaging posts on TikTok and Instagram. She shares makeup tips, fashion looks, and lifestyle content, often incorporating humor and relatable themes. Her content features collaborations with brands like La Roche-Posay and Mercado Livre, showcasing her influence in the beauty and fashion sectors. Rani's vibrant personality shines through her posts, which resonate with a youthful audience interested in style and self-expression.

Favikon Authority Score : 8 786 pts

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19. Dermatologista Brasília

A Brasília-based dermatologist specializing in skin health, offering both in-person and online consultations. Her Instagram features informative posts about various skin conditions, treatments, and skincare tips, engaging her audience with questions and encouraging interaction. She emphasizes the importance of hygiene and proper skincare routines, addressing common issues like acne, eczema, and skin infections. Her content is educational, aimed at promoting skin health awareness and providing practical advice.

Favikon Authority Score : 8 799 pts

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18. Aline de Assis

Aline de Assis is a Brazilian content creator based in Brasília, known for her engaging storytelling and humor. She promotes her book 'Hora da Historinha' across platforms, sharing personal anecdotes and travel experiences. Her TikTok and Instagram posts often feature relatable themes, daily life, and interactions with her audience. Aline's content resonates with a youthful demographic, focusing on literature and personal growth, while also engaging in promotional partnerships with brands.

Favikon Authority Score : 8 811 pts

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17. LX

LX is a Brazilian musician and content creator known for his engaging posts about music, fashion, and humor. He is part of a musical collective based in Brasília and actively promotes his mixtapes and collaborations. His social media presence features a mix of personal insights, promotional content, and relatable humor, often reflecting on Brazilian culture and experiences. He engages with his audience through interactive posts and showcases his musical projects.

Favikon Authority Score : 8 811 pts

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16. Thiago Ximenes

Thiago Ximenes is a hairdresser and founder of TX Concept, specializing in haircuts and visagism. His social media presence focuses on hair transformations, particularly short hairstyles for women, showcasing before-and-after results and engaging content. He promotes a personalized salon experience, emphasizing client satisfaction and self-esteem enhancement. His posts often include humor and motivational messages about change and confidence in one's appearance.

Favikon Authority Score : 8 827 pts

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15. Luíza Akemi

Luíza Akemi is a Brazilian content creator focused on fashion, beauty, and Asian culture, particularly Korean trends. She shares her experiences from her time studying in South Korea through vlogs, beauty tips, and lifestyle content. Her social media presence includes TikTok and YouTube, where she engages her audience with mini vlogs, product reviews, and cultural insights. Luíza promotes various beauty products and often collaborates with brands, showcasing her expertise in k-beauty and fashion.

Favikon Authority Score : 8 829 pts

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14. Priscilla Toledo

Priscilla Toledo is a Brazilian physiotherapist and jump rope enthusiast who promotes physical and mental well-being through jump rope exercises. She shares tutorials, tips, and personal experiences on her social media platforms, emphasizing the transformative power of jump rope for fitness and mental health. Her content is geared towards beginners and those looking to incorporate fun into their workouts, with a focus on community engagement and support.

Favikon Authority Score : 8 877 pts

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13. André Luís Wambier

Dr. André Luís Wambier is a cardiologist based in Brasília, Brazil, with a significant online presence focused on cardiovascular health and wellness. His content spans various health topics, including heart disease prevention, nutrition, and lifestyle tips. He engages a large audience through educational videos on YouTube, Instagram, and Twitter, emphasizing practical health advice and scientific insights. His posts often include actionable tips for improving heart health and managing conditions like hypertension and diabetes.

Favikon Authority Score : 8 896 pts

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12. Rodrigo Góes

Rodrigo Góes is a Brazilian nutritionist and natural bodybuilding athlete based in Brasília. He shares engaging content on nutrition, fitness, and personal experiences, often infused with humor. His social media presence includes celebrating milestones, promoting healthy lifestyles, and addressing myths in nutrition. He collaborates with brands like Yazio and Insider, focusing on health and fitness products. His posts reflect a family-oriented lifestyle, showcasing his love for his wife and children.

Favikon Authority Score : 8 897 pts

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11. Marcos Vinícius

Marcos Vinícius is an architect based in Brasília, recognized as a Top 10 iBest Architecture 2024. He specializes in home transformations, sharing insights on architecture and design through engaging posts on Instagram and TikTok. His content features practical tips, project showcases, and collaborations with brands like Bosch and Ypê, focusing on home improvement and decor. Marcos emphasizes his journey from humble beginnings to achieving significant recognition in the architecture field.

Favikon Authority Score : 8 907 pts

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10. Lucca Mafra R. S. Cendron

Lucca Mafra is a Brazilian content creator known for his engaging presence on TikTok and YouTube, where he shares comedic skits and cinematic content. With over 1.9 million followers on TikTok and 700k on YouTube, he focuses on entertaining videos that often include pop culture references and humor. His posts frequently go viral, showcasing his ability to connect with a young audience. He also promotes his contact for professional inquiries, indicating a potential for brand collaborations.

Favikon Authority Score : 8 940 pts

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09. Adrielly Maciel

Adrielly Maciel is a vibrant social media personality based in Brasília, Brazil, known for her engaging TikTok and Instagram content centered around her work in a distributor business. She shares humorous anecdotes about customer interactions and promotes her upcoming mega store. Her posts often feature relatable themes, showcasing her personality and connection with her audience, which includes a mix of light-hearted memes and personal milestones.

Favikon Authority Score : 8 959 pts

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08. Douglas di Lima

Douglas di Lima is a Brazilian stand-up comedian and Christian content creator. His social media presence features a mix of humor and faith, often sharing personal reflections and promoting his live shows across various cities in Brazil. He engages with his audience through relatable comedic content, emphasizing his Christian beliefs and experiences. His posts often highlight his journey, struggles, and gratitude towards God, making him a prominent figure in the Christian comedy scene.

Favikon Authority Score : 8 962 pts

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07. JÉSSICA CARDOSO

Jessica Cardoso is a beauty and lifestyle content creator based in São Paulo, Brazil. She shares makeup tutorials, fashion tips, and lifestyle content across platforms like TikTok and Instagram. Her posts often feature collaborations with beauty brands such as L'Oréal and SHEGLAM, showcasing product reviews and promotional content. Jessica engages her audience with vibrant visuals and relatable commentary, making her a prominent figure in the beauty influencer space.

Favikon Authority Score : 8 966 pts

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06. Marcos Felm

Marcos Felm is a Brazilian content creator with a strong presence on TikTok and Instagram, focusing on humorous and relatable content, often featuring family and friends. He engages his audience with lighthearted videos, dance challenges, and personal anecdotes, showcasing his life experiences and interactions with loved ones. His posts frequently highlight moments of joy and celebration, including partnerships with brands like Coca-Cola, emphasizing festive themes and community engagement.

Favikon Authority Score : 9 036 pts

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05. Gabriela Nery

Gabriela Nery is a Brazilian content creator known for her engaging posts on Instagram and TikTok, where she shares interactive challenges and personal achievements. With a focus on entertainment, she celebrates milestones like reaching 7 million followers and launching her new show, 'Esqueça Show.' Her content often includes playful questions about spending money and travel, encouraging audience participation. Gabriela's vibrant personality and motivational messages resonate with her followers, making her a prominent figure in the Brazilian social media landscape.

Favikon Authority Score : 9 040 pts

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04. Victoriano

V1ctorian0 is a Brazilian content creator based in Brasília, known for humorous and relatable TikTok videos that often explore family dynamics and everyday life. His YouTube channel features a mix of comedic skits, challenges, and lifestyle content, aiming to engage a young audience. He actively interacts with followers, sharing personal experiences and inviting participation in challenges. His content is characterized by a light-hearted and entertaining style, appealing to a broad demographic interested in humor and relatable scenarios.

Favikon Authority Score : 9 054 pts

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03. Andressah Catty

Andressah Catty is a Brazilian digital communicator, presenter, singer, and model with a significant following on TikTok and Instagram. Her content often addresses social issues, including education, racism, and women's health, while also engaging in humorous commentary. She actively participates in campaigns and petitions, showcasing her influence in societal discussions. Her posts reflect a blend of entertainment and advocacy, appealing to a diverse audience interested in social justice and pop culture.

Favikon Authority Score : 9 101 pts

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02. Tamiria Rodrigues

Tamiria Rodrigues is a Brazilian content creator active on Instagram and TikTok, sharing humorous and relatable posts. Her content often includes personal anecdotes, lifestyle moments, and promotional collaborations, particularly with brands like SHEIN. She engages her audience with lighthearted commentary and interactive stories, showcasing her personality through various themes, including fashion and daily life. Her posts reflect a blend of humor and personal expression, resonating well with a youthful audience.

Favikon Authority Score : 9 125 pts

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01. Gabriel Kim

Gabriel Kim is a Brazilian content creator focusing on family life, parenting, and Korean culture. His posts often highlight his experiences as a father, sharing moments with his children and engaging with themes of pregnancy and family dynamics. He also incorporates elements of Korean cuisine and pop culture, appealing to a diverse audience interested in both parenting and Korean entertainment. His TikTok and Instagram presence showcases relatable family moments and cultural references.

Favikon Authority Score : 9 140 pts

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How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.