Top 20 Beauty Influencers in Australia in 2025

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Here’s the list of the Top 20 Beauty Influencers in Australia in 2025:

20. Fiona Xue

Fiona Xue, a hairstyling enthusiast based in Australia, shares creative hairstyle tutorials on Instagram and TikTok. She demonstrates various cute and easy-to-follow hairstyles, perfect for different occasions. Fiona also showcases makeup looks and fashion hacks. Embracing the upcoming Chinese New Year, she treats herself to exquisite jewelry, reflecting confidence and independence. Her content exudes positivity and creativity, inspiring followers to try new looks and hacks.

Favikon Authority Score : 8 691 pts

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19. Juju

Juju, based in Australia, shares girl tips, self-care advice, and aesthetic mirror selfie poses on Instagram. Offering insights on hygiene, makeup, fashion, and wellness, Juju presents affordable lifestyle hacks for a touch of luxury at home. With a focus on self-love and self-improvement, Juju provides practical tips for girls on various topics, including relationships, posing for photos, and skincare routines. For inquiries, contact Juju via email at contact.jujubenne@gmail.com.

Favikon Authority Score : 8 696 pts

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18. Dr. Michelle Wong

Dr. Michelle Wong is a science educator and cosmetic chemist, holding a PhD in chemistry from Sydney, Australia. She founded Lab Muffin Beauty Science to offer easy-to-understand explanations of the science behind beauty products. Michelle debunks beauty myths and helps people understand which products are worth buying, using science. Her content includes blogs, YouTube videos, and Instagram posts. She collaborates with other beauty brands to educate people about cosmetic science. For Michelle, chemical ingredients are good, and she urges users to avoid "free from" marketing claims that are unhelpful. Although she is not a medical doctor, Michelle provides educational and research-based information about beauty products.

Favikon Authority Score : 8 721 pts

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17.Ellen Malone

Ellen Malone, a professional makeup artist based in Sydney, Australia, showcases her skills on social media platforms like TikTok. With a following of 575k on TikTok, Ellen shares makeup tutorials, product reviews, and challenges. She engages with her audience through honest reviews and glam makeup looks. Ellen's content features a variety of makeup brands and techniques, from color theory challenges to event glam looks. For business inquiries, contact her at ellen@slpmgmt.com.au.

Favikon Authority Score : 8 727 pts

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16. Shani Grimmond

Shani Grimmond is an Australian founder and social media influencer, known for her lifestyle and beauty content. She founded Sylkswim.com, an online store that specializes in swimwear. Shani's social media accounts showcase her daily activities, including her travels, fashion choices, and beauty routines. She also collaborates with brands to promote their products and provides discount codes for her followers. Her Instagram account has over 1.5 million followers.

Favikon Authority Score : 8 764 pts

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15. Jayme Jo Massoud

Jayme Jo Massoud is a Sydney-based influencer known for her impressive curls and hair routines. She creates content related to hair, beauty, and lifestyle, and is active on Instagram and TikTok. Jayme's followers can find her sharing her curly hair routines, reviewing hair and beauty products, and sharing outfit inspirations. Her content is focused on the curly hair community, and she often shares tips and tricks on how to achieve frizz-free and voluminous curls. In addition to her hair content, Jayme shares her personal style and fashion sense, often incorporating feminine and soft elements into her outfits.

Favikon Authority Score : 8 772 pts

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14. Dimi Furkaliev

Dimi Furkaliev, known as Jimmy the hairdresser, shares daily haircut ideas and tips on social media. He showcases various haircut transformations, styles for different face shapes, and tips on fixing hairline issues. Dimi collaborates with brands and provides insights into the latest hair trends. His content resonates with individuals seeking inspiration for their next hairstyle or haircut. Follow Dimi for a mix of modern and classic haircuts suitable for different preferences.

Favikon Authority Score : 8 791 pts

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13. Sophie

Sophie, also known as The Aussie Rapunzel, is a popular haircare influencer with a following of 1.4 million on TikTok. Based in Sydney, Sophie shares her haircare tips and tricks, as well as product recommendations, through videos and posts. She is known for her expertise in maintaining long and healthy hair, and frequently shares tutorials on various haircare methods. Sophie also collaborates with brands and attends events to promote and review haircare products. Her content focuses on natural and heatless haircare techniques, such as oiling, overnight curls, and DIY treatments. Follow Sophie for all your haircare needs and stay updated with her latest tips and recommendations.

Favikon Authority Score : 8 808 pts

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12. Rowi Singh

Rowi Singh is a content creator known for her expertise in makeup, style, and home decor. With a focus on maximalist aesthetics, she shares her creative vision through vibrant looks and unique design ideas. Based in Sydney, Australia, Rowi showcases her love for colorful and bold makeup looks, often incorporating rhinestones and glossy finishes. She also shares her personal style and home decor inspiration, offering a glimpse into her maximalist heaven. With a growing following on Instagram, Rowi's content continues to inspire and captivate her audience.

Favikon Authority Score : 8 821 pts

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11. Olivia

Olivia is a social media personality who shares her love for curly hair, fashion, and beauty. Based in Sydney, Australia, she provides tips and tutorials on how to embrace and care for curly hair, including sleeping with a satin bonnet and refreshing curls with water and styling cream. Olivia also showcases her fashion sense with various outfits and hairstyles, often featuring brands like Tigermist, House of CB, and Meshki. With her vibrant personality and curly hair inspiration, Olivia has gained a following of curlies looking for tips, tricks, and style inspiration.

Favikon Authority Score : 8 834 pts

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10. Tina Yong

Tina Yong is an Australian beauty enthusiast currently living in Singapore. She is the founder of a popular YouTube channel where she creates content about makeup, beauty, fashion, food and other topics she enjoys. She is also the founder of a lash brand and has collaborated with several beauty brands, including Pixi Beauty. Along with beauty content, she also posts about her personal life, parenting journey, and travel experiences. She has a large social media following and frequently engages with her audience through Q&A sessions and challenges.

Favikon Authority Score : 8 844 pts

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9. Tatenda Luna

Tatenda Luna is a Melbourne-based influencer with over 1.8 million followers on TikTok and Instagram combined. She shares beauty, skincare, and lifestyle content with her audience, often collaborating with brands to promote their products. Tatenda also participates in philanthropy occasionally, such as joining #TheHumanRace to support Red Cross. Her style can be described as feminine, minimalistic, and elegant. Tatenda has recently tried out the Porefessional skincare range and praised the Smooth Sip moisturizer for its effectiveness.

Favikon Authority Score : 8 856 pts

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8. Belle Procida

Belle Procida is a beauty and fashion content creator known for her informative tutorials and haul videos. With a focus on sharing her favorite brands and deals, Belle combines the best of social media platforms and deal discovery into her content. She provides quick and easy tutorials, such as a Dyson air wrap tutorial, and gives honest reviews of products, including a Skims review. Belle's presence on YouTube, Instagram (@belleprocida), and Twitter (@bellaprocida) allows her to connect with her audience and share her passion for beauty and fashion. Follow Belle for the latest trends, shopping tips, and hair care routines.

Favikon Authority Score : 8 895 pts

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7. Bronte-Marie

Bronte-Marie is a content creator and beauty enthusiast who shares her love for fashion, makeup, and all things beauty on social media. With a following of 600k on TikTok, she inspires her audience with her stylish outfits, makeup looks, and product recommendations. Bronte-Marie is known for her ethereal and dreamy aesthetic, often incorporating elements of fantasy and nature into her content. Her posts showcase her creativity and passion for self-expression, while also addressing important topics such as body positivity and mental health. Through her platform, Bronte-Marie aims to spread positivity, inspire others, and create a supportive community.

Favikon Authority Score : 8 904 pts

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6. Lauren Curtis

Australian beauty and lifestyle influencer Lauren Curtis has been active on social media since 2011, sharing content on Instagram, YouTube, and Twitch under the username lozcurtis. She creates makeup tutorials, fashion hauls, lifestyle vlogs, and beauty product reviews, while also sharing glimpses of her personal life with her audience. With over 3 million subscribers on YouTube and 1 million followers on Instagram, Curtis has established herself as a prominent figure in the beauty community. She frequently collaborates with brands and shares discount codes for her followers.

Favikon Authority Score : 8 911 pts

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5. Mj Walker

Mj Walker is a drag artist and TikTok personality from Arabana/Kaurna Land. With a signature eye moment, Mj's makeup tutorials on TikTok are popular among her followers. She often posts about her drag looks, featuring skin prep, eyeshadows, brows, lips, and lashes from different brands. Mj is also known for her singing and dancing skills. She promotes her business and merchandise on her social media platforms. Mj is a proud member of the LGBTQ+ community and often promotes and collaborates with the Taimi app. She also shares her personal life on her social media accounts, including her love for animals and her future aspirations.

Favikon Authority Score : 8 968 pts

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4. Jordan Tabakman

Jordan Tabakman is an entrepreneur in the barbering industry, known for his involvement with The Barber Club. He has been instrumental in the expansion of TBC salons in India and Dubai. Jordan is also a lead educator at Gamma Plus Australia and an ambassador for RK Blades India. His work has been recognized internationally, with notable clients including Indian cricket stars. Jordan Tabakman's expertise and business acumen have led to significant collaborations, such as the partnership with Nike for a groundbreaking barbering initiative.

Favikon Authority Score : 9 032 pts

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3. Emma Mac

Emma Mac, based in Sydney, is a vibrant content creator known for her engaging vlogs, tutorials, and chatty content across Instagram, TikTok, and YouTube. She captivates her audience with stunning makeup tutorials, stylish outfit checks, and recommendations for her favorite products. Collaborating with top brands, Emma creates sponsored content that resonates with her loyal fan base. Her posts showcase a genuine love for beauty, fashion, and sharing relatable daily life moments. Follow Emma for endless fashion inspiration and expert makeup tips. For collaborations and inquiries, she can be reached directly.

Favikon Authority Score : 9 306 pts

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2. Anna Paul

Anna Paul is an Australian social media personality and model, known for her engaging content on platforms like Instagram and TikTok. She shares daily vlogs, fashion insights, beauty routines, and glimpses of her travels, connecting with her audience through relatable and authentic posts. Anna has collaborated with various brands and recently launched her own skincare line, Paullie. Her content resonates with a wide audience, showcasing her vibrant personality and creative approach to lifestyle and fashion.

Favikon Authority Score : 9 487 pts

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1. Leah Halton

Leah Halton is a social media personality and influencer based in Docklands, Victoria. She has a significant following on various platforms, including Instagram, TikTok, and Snapchat. Leah often shares her daily life, fashion choices, and makeup routines with her followers. She has also collaborated with various brands to promote their products. Leah has a podcast called Sleepover Party, where she talks about friendship, relationships, and other topics related to young adults. She also has pets, including a cat and dogs, and frequently posts their pictures on Instagram.

Favikon Authority Score : 9 588 pts

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View the full top 200 ranking here:

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‍🏆 Top 200 Beauty Creators in Australia

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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