TOP 10 Business Influencers To Follow in 2024

Why follow Business Influencers on social media?

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Whether you're into finance, marketing, or HR, let's be real: influencers are taking over the internet. But don't let the stereotype fool you -- these social media creators aren't just lounging on beaches and sipping cocktails all day. In fact, many of them are actually sharing super valuable content that can seriously up your game in your field. So, which specific influencers are you referring to?

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Well, as you may know influencers are the people who've amassed a big following on social media, often by sharing their own unique perspectives on a variety of topics.  And when it comes to adding value to your career, you might find that Business Influencers are your best bet. They have a wealth of knowledge and expertise to share, and their insights could seriously transform the way you work.  Who knows -- you might just learn something new!

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Following business influencers on a daily basis is a smart move. Not only will you gain valuable industry insights and stay up-to-date on current trends, but you'll also benefit from a refreshing dose of authenticity. While traditional professional content can come across as impersonal and rigid, business influencers take a more relatable approach. By sharing their own successes and failures, they offer a behind-the-scenes look into what it's really like to work in your field. This kind of transparency can be a valuable learning experience and give you a new perspective on your career.

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And the best part? This kind of authentic content isn't just good for your career. It can seriously impact your personal life, too. You'll learn all kinds of tips and tricks for time management, work-life balance, and even self-care that can help you live your best life both in and out of the office. So if you're not already following some business influencers, what are you waiting for? Give them a chance and see what kind of magic they can bring to your life!

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TOP 10 Business Influencers

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Here are the top 10 Business Influencers, based on the Favikon Authority Score (find out more about the methodology here):

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10. Simon Squibb - 9301 (Favikon Authority Score)

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Simon Squibb is an entrepreneur, investor, and staircase owner. He is the founder of HelpBnk and is passionate about making dreams come true. Simon provides insights into entrepreneurship, business, and life through his social media platforms. He encourages taking risks and stepping out of one's comfort zone to achieve success. Simon engages with his audience by funding dreams and promoting a culture of giving without expecting anything in return.

9. Alex Hormozi - 9335

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Alex Hormozi is an entrepreneur and author known for investing in and scaling companies. He founded Gym Launch and Prestige Labs, helping numerous facilities transform their businesses. Through his software company ALAN and platform Acquisition.com, he assists brick-and-mortar businesses in growth. Hormozi's social media presence includes sharing entrepreneurial insights and offering free courses and books to aspiring business owners.

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8. Tony Robbins - 9376

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Tony Robbins is a renowned international business strategist and #1 New York Times bestselling author. With over four and a half decades of experience, he has empowered millions through his corporate and personal development events. As a top life and business strategist, Mr. Robbins consults and coaches elite individuals, including Fortune 500 CEOs and world leaders. He has authored seven international bestsellers and is actively involved in philanthropy, aiming to provide 1 billion meals by 2025 through his partnership with Feeding America. Mr. Robbins is a respected entrepreneur, educator, and philanthropist.

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7. Arianna Huffington - 9403

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Arianna Huffington, a renowned businesswoman, is the Founder & CEO of Thrive Global. She is dedicated to improving productivity and health outcomes. With a background in founding The Huffington Post and authoring best-selling books on well-being, she leads by example. Recognized for her influence in Time Magazine and Forbes, Arianna is committed to social impact and empowerment. Through her work, she aims to inspire positive change and foster a culture of well-being and success.

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6. Jay Shetty - 9456

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Jay Shetty, a global bestselling author and award-winning podcast host, shares profound insights and wisdom through his work. He is the Chief Purpose Officer at Calm and co-founder of a purpose-driven talent agency. With a mission to empower and inspire, Jay's impact extends worldwide. His podcasts and books have garnered immense popularity, featuring influential guests and offering transformative teachings. Through philanthropic initiatives and charitable work, he continues to make a significant difference. Residing in Los Angeles with his wife, Jay Shetty embodies love, purpose, and positive transformation.

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5. Simon Sinek - 9474

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Simon Sinek is an unshakable optimist who believes in a bright future and our ability to build it together. He is a bestselling author and TED speaker who has devoted his professional life to advancing a vision of the world where the majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do. Simon's books include Start With Why, Leaders Eat Last, Together Is Better, Find Your Why, and The Infinite Game.

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4. Ankur Warikoo - 9571

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Ankur Warikoo is an internet entrepreneur, bestselling author, and online educator. With over 8 million followers on various platforms, he is known for his courses on entrepreneurship, career management, and personal growth. Holding an MBA from the Indian School of Business, he has been recognized on lists such as Fortune Magazine’s 40 under 40 and Forbes Top 100 Digital Creators. Founder of WebVeda, Warikoo is dedicated to helping young professionals through his online school. His mission centers on guiding individuals to make informed life decisions.

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3. Steven Bartlett - 9570

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Steven Bartlett is the Founder of Flight Group, Co-Founder of Thirdweb, and an Investor in companies like SpaceX, Whoop, Zoe, and Huel. He hosts The Diary Of A CEO Podcast and is known for his involvement in various business ventures. With a strong presence on social media platforms like Instagram, TikTok, YouTube, Twitter, and LinkedIn, Steven shares insights on entrepreneurship, investments, and business growth. Follow him for valuable advice and updates on his projects.

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2. Gary Vaynerchuk - 9680

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Gary Vaynerchuk, known as GaryVee, is a serial entrepreneur and Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends. With a keen eye for market trends and consumer behavior, he helps Fortune 1000 brands thrive through his advertising agency. A prolific angel investor, Gary has early stakes in Facebook, Twitter, and Uber. With over 44 million social media followers, Gary shares his business insights and daily life, making him a top influencer and sought-after speaker.

Learn more about Gary Vee's social strategy here

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1. Bill Gates - 9859

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Bill Gates is an American entrepreneur, philanthropist, and investor, known for co-founding Microsoft Corporation and for his work in global health and education through the Bill and Melinda Gates Foundation. He is one of the richest people in the world and has been a prominent figure in the tech industry for decades.

Learn more about Bill Gates' social strategy here

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How to find Business Influencers?

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Most of these top-tier influencers are often out of reach for the average brand. These high-profile personalities tend to engage in very selective partnerships, and their endorsements come with hefty price tags. Essentially, unless you have a significant budget, collaborating with these influencers might not be a feasible option.

However, this doesn’t mean your influencer marketing strategy has to stall. There’s a vast pool of micro and nano influencers out there who are more approachable, cost-effective, and often deliver better ROI, especially for B2B campaigns. These influencers may not have millions of followers, but their audiences are engaged, loyal, and relevant, making their endorsements highly valuable.

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The key to finding the right influencers across business niches lies in using a reliable platform, and that’s where Favikon excels. Favikon is the only B2B influencer marketing platform that provides extensive coverage across all social media channels, including LinkedIn, for all business-focused niches. With Favikon, you can easily discover micro and nano influencers who perfectly match your brand’s values and objectives, allowing you to execute effective campaigns without breaking the bank.

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À propos de l'auteur

Carolina Guimarães

The big winner of the Nationality Oscar (Portuguese, Brazilian and French!), and new Right-Hand of the CEO is full of joy. In her 2022 vision board you will find: dance, Blair Waldorf’s wardrobe, lots of ice cream and an excel board of the future! #IceCreamAddict🍦 #SciencePo🎓

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