Creator Economy

December 23, 2024

Influencer Marketing for Small Businesses

Small businesses are rewriting the rules of marketing by tapping into the power of influencers. By partnering with content creators who resonate with their audience, they’re building authentic connections, driving sales, and expanding their reach. What once seemed like a strategy reserved for big brands is now empowering small businesses to compete on a larger stage.

Who are the top French influencers in 2024?

Learn more about the winners of the first-ever Favikon Awards, held on December 10 at Station F, which recognize the best content creators of 2024 based on real data and expert opinions.

LinkedIn vs Twitter: Why LinkedIn is Dominating the Creator Economy

Social media is constantly evolving, and the platforms that win are those that adapt to the needs of their audiences. But in the battle between LinkedIn and X (formerly Twitter), the dust has already settled, and the winner is clear: LinkedIn.

Controvery surrounding Marques Brownlee

In today’s digital age, the lines between content creators and entrepreneurs are blurring. As creators leverage their massive followings to build businesses, expectations from their audiences have skyrocketed.

5 min to read