Quality and Influence in 2021

Quality should be at the core of any influencer marketing strategy. When quality standards are set, this fascinating industry will thrive even more and be an essential part of any marketing strategy for all brands.

December 31, 2020

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What do we talk about?

1. Introduction : the State of the Industry

The influencer marketing industry has been growing for years, and for good reasons.

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2. The notion of Quality and why it matters

There is no shortage of influencer marketing tools out there. And yet few seem to cater to the needs of SMBs while leaving the notion of quality behind.

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3. Bad Quality Influencers

There are so many fake influencers out there and they are ruining the experience of influencers for many brands.

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4. Conclusion: the Future of the Industry

While 2020 was a dificult year for almost every industry, because of the global pandemic, the outbreak of Covid-19 has been a prime example of how powerful and resilient influencer marketing really is.

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