Who's Who on Social Media
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Who is Wallerand Moullé-Berteaux?

Wallerand MB, the CEO and founder of Le Crayon, has become a prominent figure in the business and entrepreneurship space on social media. Known for his commitment to promoting diverse opinions and fostering entrepreneurial spirit, Wallerand connects with a growing audience through his engaging and thought-provoking content.

November 30, 2024
Jérémy Boissinot
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Wallerand Moullé-Berteaux, the CEO and founder of Le Crayon, has become a prominent figure in the business and entrepreneurship space on social media. Known for his commitment to promoting diverse opinions and fostering entrepreneurial spirit, Wallerand connects with a growing audience through his engaging and thought-provoking content. His strategic use of LinkedIn, Instagram, TikTok, and YouTube demonstrates his ability to communicate effectively across multiple platforms, reaching professionals, entrepreneurs, and younger audiences alike.

Wallerand Moullé-Berteaux: Empowering Entrepreneurs and Driving Innovation Through Social Media

Wallerand Moullé-Berteaux is a trailblazing entrepreneur whose visionary approach has reshaped the media and civic engagement landscape in France. As the founder of Le Crayon, a dynamic media platform dedicated to promoting diverse perspectives and sparking meaningful dialogue, he has established a reputation for championing free expression and constructive debate. His work with Le Crayon has created a space for thought leaders, influencers, and everyday citizens to engage in rich conversations that challenge conventional narratives and inspire positive change.

Beyond his accomplishments with Le Crayon, Wallerand co-founded Elyze, a groundbreaking political engagement app that has transformed how young voters interact with the electoral process in France. By simplifying complex political information and presenting it in an accessible, engaging format, Elyze has become a critical tool for fostering voter awareness and participation. This innovative initiative reflects Wallerand’s deep-seated commitment to empowering individuals and strengthening democratic values through technology and creativity.

Adding to his impressive portfolio of achievements, Wallerand is the founder of Founders Night, an exclusive gathering for entrepreneurs and industry leaders. This premier event brings together some of the brightest minds in the startup ecosystem, fostering collaboration, knowledge-sharing, and mentorship opportunities. His unwavering dedication to creating platforms that nurture innovation and connectivity has positioned him as a pivotal figure in France's entrepreneurial scene, earning him the respect of his peers and the admiration of aspiring founders.

In addition to his ventures, Wallerand hosts Interview Visions, a series where he interviews influential figures across various industries. Through these in-depth conversations, he not only showcases his expertise in entrepreneurship but also his passion for cultivating meaningful connections. These interviews provide his audience with actionable insights and inspiration, reflecting Wallerand’s commitment to empowering individuals and driving impactful change across sectors. His multifaceted career serves as a testament to his relentless drive to shape the future of media, technology, and entrepreneurship.

An influencer active on social media

Wallerand MB actively engages a combined audience of over 73,000 followers across LinkedIn, Instagram, TikTok, and YouTube, offering dynamic and impactful content tailored to professionals and creatives alike.

Wallerand's Social Media Strategy Analysis

LinkedIn: Professional Thought Leadership

Wallerand’s LinkedIn account is a shining example of how social media can be utilized to engage and inspire a professional audience. With 27.1K followers and a remarkable 83.9/100 Influence Score, his presence on the platform underscores his influence as a thought leader. His posts cater to a professional demographic, focusing on entrepreneurship, innovation, and topics that challenge conventional thinking. Through this focus, Wallerand has cultivated a space for meaningful conversations that resonate deeply with his audience.

His posting frequency of twice a week ensures a consistent flow of content, ranging from company milestones to critical analyses of societal issues. This balance between professional updates and broader industry insights keeps his audience engaged and informed. Notably, his engagement rate of 0.59% reflects a targeted, loyal following of professionals who value his perspective. Rather than appealing to a broad audience, Wallerand successfully connects with individuals who share his passion for entrepreneurship and innovation.

Recent posts highlight his knack for staying relevant and impactful. A post about France’s largest entrepreneurship show, for example, garnered 394 likes and 94 comments, demonstrating his ability to ignite conversations around key industry events. By spotlighting entrepreneurial trends and celebrating company achievements, Wallerand maintains a dynamic presence that resonates with his audience. These updates not only showcase his expertise but also position him as an advocate for innovation and growth within the business ecosystem.

Ultimately, Wallerand’s LinkedIn presence is a masterclass in leveraging social media to build professional influence. By focusing on quality content that aligns with his personal and professional values, he has created a platform that drives meaningful engagement. His ability to connect with a niche audience while sparking impactful discussions solidifies his standing as a leader in the entrepreneurial and innovation spaces. Through strategic content creation and authentic interactions, Wallerand continues to inspire and educate his professional network.

  • Username: @wallerand-moullé-berteaux
  • Influence Score: 83.9/100
  • Followers: 27.1K
  • Activity: 9 posts last month
  • Engagement Rate: 0.59%
  • Growth: +1.74%
  • Average Engagement: 160 likes/comments per post
  • Posting Habits: Twice a week, typically at 3 PM

Instagram: Creative and Relatable Content

Wallerand effectively connects with his 25.6K followers on Instagram, providing a curated mix of professional and personal content that resonates deeply with his audience. The platform serves as a medium for showcasing behind-the-scenes moments from entrepreneurial events, personal milestones, and his professional journey, creating a relatable and engaging narrative. Wallerand's Influence Score of 72.3/100 reflects his ability to create a balanced presence that appeals to both aspiring entrepreneurs and a younger demographic.

A standout aspect of Wallerand’s Instagram strategy is his ability to highlight his role as a TV commentator and his active participation in high-profile entrepreneurial events like Founders Night. By doing so, he positions himself as both an industry thought leader and a relatable individual who openly shares his achievements and challenges. These insights not only humanize his brand but also inspire his audience by offering glimpses into the realities of entrepreneurship and leadership.

In terms of consistency, Wallerand averages six posts per month, strategically blending static images, carousels, and reels to diversify his content. His engagement rate of 1.15% demonstrates the effectiveness of his efforts in connecting with his followers. Notably, his recent reels, showcasing key moments from his professional life, have surpassed 140,000 views, indicating the strong resonance and reach of his video content. This performance underscores his ability to leverage Instagram’s algorithm for maximizing visibility and impact.

Wallerand’s Instagram presence exemplifies a deliberate approach to personal branding. By blending personal relatability with professional credibility, he maintains a strong connection with his audience while reinforcing his reputation as a thought leader in the entrepreneurial ecosystem. His content strategy ensures that he remains a trusted voice and a source of inspiration for those aspiring to succeed in the business world.

  • Username: @wallerandmb
  • Influence Score: 72.3/100
  • Followers: 25.6K
  • Activity: 6 posts last month
  • Engagement Rate: 1.15%
  • Growth: -0.03%
  • Average Engagement: 293 likes/comments per post
  • Posting Habits: Twice a week, typically at 2 AM

YouTube: Thoughtful Discussions

On YouTube, Wallerand has carved out a niche as the host of Contre-Courant, a series that delves into thought-provoking discussions with leaders and experts across various domains. The show’s format is tailored to foster meaningful conversations, giving viewers an inside look at the minds shaping industries and society. While his subscriber base is modest at 4.8K, the quality of his content sets him apart, reflecting a deep commitment to addressing complex topics in a relatable and accessible manner.

In recent months, Wallerand’s channel has experienced notable growth, with a 6.3% increase in followers over the past month, signaling that his efforts are resonating with a growing audience. The series stands out for its ability to tackle multifaceted subjects such as leadership, societal challenges, and entrepreneurial resilience, providing a platform for nuanced perspectives. This upward trend highlights a promising trajectory, as his audience begins to recognize the value of his unique approach.

The episodes of Contre-Courant focus on creating a dialogue that goes beyond surface-level discussions. Wallerand invites a diverse range of guests, including CEOs, social entrepreneurs, and thought leaders, to share their journeys and insights. By doing so, he provides actionable takeaways for viewers while also inspiring them to think critically about pressing issues. This blend of intellectual depth and practical advice positions his channel as a valuable resource for those seeking inspiration and knowledge.

As the channel continues to grow, Wallerand’s ability to maintain a high standard of content will likely attract a broader audience. His focus on delivering high-quality, relevant discussions ensures that Contre-Courant has the potential to become a go-to platform for thought leadership and meaningful conversations. With a clear vision and consistent dedication, his YouTube presence is steadily evolving, creating a solid foundation for future success in the digital landscape.

  • Username: Wallerand
  • Influence Score: 39.1/100
  • Followers: 4.8K
  • Activity: 0.9 videos per month
  • Engagement Rate: 2.47%
  • Growth: +6.3%
  • Average Engagement: 120 likes/comments per video
  • Posting Habits: Once a week at 8 AM

Wallerand MB Podcast: Empowering Entrepreneurs with Insightful Conversations

The Wallerand MB podcast is a comprehensive platform dedicated to fostering discussions about entrepreneurship, leadership, and personal development. With a mission to empower listeners, the podcast covers topics that are essential for navigating the dynamic world of business. Through a mix of interviews, conferences, and candid face-to-face conversations, Wallerand MB offers valuable keys to unlocking professional success and personal growth. This podcast is a must-listen for aspiring entrepreneurs and established business leaders alike.

Each episode dives deep into the entrepreneurial journey, offering real-life examples and actionable advice. One standout episode, “Un business à +1 million d’abonnés à 2,” highlights the experiences of individuals who have successfully built a thriving business while navigating the complexities of social media. With a runtime of 46 minutes and 47 seconds, this episode covers critical questions such as the triggers for starting a business, managing social media, and balancing personal and professional priorities. It’s a perfect example of how Wallerand MB blends practical insights with engaging storytelling.

The podcast’s format is both educational and entertaining, striking a balance between professional expertise and relatable anecdotes. Whether featuring well-known business figures or rising stars in the entrepreneurial world, the podcast provides diverse perspectives that appeal to a wide audience. It emphasizes collaboration, resilience, and innovation, making it a valuable resource for those looking to excel in their careers or embark on new ventures.

Listeners of the Wallerand MB podcast consistently praise its ability to break down complex topics into digestible and inspiring content. With its five-star rating, the podcast is clearly resonating with its audience. It creates a community of like-minded individuals who are passionate about making a meaningful impact in their respective fields. Whether you're seeking motivation or practical tools for success, Wallerand MB offers a wealth of knowledge in every episode.

Wallerand MB's Social Media Influence and Rankings

With a Favikon Authority Score of 7,650, Wallerand ranks among the top 1% of influencers in the Startups & Entrepreneurship niche in France. His presence across platforms, combined with a sharp focus on meaningful content, has earned him recognition as a reliable voice for entrepreneurs and innovators.

Content Strategy: Empowering Entrepreneurship

Wallerand’s content strategy revolves around empowering entrepreneurs through actionable insights, interviews, and real-world success stories. His platforms serve as a hub for professional growth, inspiring his audience to embrace challenges and innovate in their respective fields.

Reachability and Partnerships

With an Easy reachability score and an estimated sponsored post cost of $300, Wallerand represents an excellent opportunity for brands aiming to engage with business professionals and startup enthusiasts. His ability to convey messages authentically resonates with a growing audience seeking insights into entrepreneurship, innovation, and professional development. This accessibility and affordability make Wallerand a preferred choice for companies looking to promote their products or services to a highly engaged and niche audience.

Wallerand's collaborations are rooted in his commitment to delivering value-driven content, ensuring that partnerships feel organic and relevant to his followers. Whether he's promoting tools for startup growth, innovative SaaS solutions, or leadership programs, his content seamlessly integrates brand messaging with actionable advice. This approach not only strengthens his credibility as a content creator but also guarantees meaningful results for his partners. His consistent focus on aligning campaigns with his mission adds to the effectiveness of these collaborations.

Furthermore, Wallerand’s approachable demeanor and professionalism foster trust among his audience and create a smooth working experience for brands. His partnerships are designed to deliver mutual benefits, where he provides creative freedom while staying aligned with the organization’s goals. By focusing on campaigns that highlight innovation and entrepreneurship, Wallerand ensures that both his followers and brand partners achieve their objectives, making him a valuable asset in the world of influencer marketing.

Wallerand MB’s dedication to fostering entrepreneurship and innovation makes him a standout figure in the business world. His ability to engage audiences across platforms, combined with his passion for impactful content, positions him as a valuable partner for brands and a trusted voice for aspiring entrepreneurs.

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About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.