Who is Scott Galloway?

Scott Galloway, a prominent NYU professor and best-selling author, is celebrated for his unfiltered insights into business, technology, and society. With a commanding presence across platforms like LinkedIn, Instagram, TikTok, and YouTube, he combines humor, expertise, and directness to engage a wide-ranging audience on critical issues in modern business and life.

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Scott Galloway: A Leading Voice in Business and Technology

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Scott Galloway is a professor, entrepreneur, and author known for his sharp insights into technology, business, and society. He currently teaches marketing at NYU’s Stern School of Business, where he has become a widely respected figure among students and industry professionals alike. Scott’s academic approach combines real-world business acumen with a rigorous understanding of market dynamics, making his classes popular with students eager to learn from a practitioner with firsthand experience. Over the years, his lectures and insights have expanded beyond the classroom, reaching a global audience through his books, podcasts, and social media channels.

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In addition to his academic role, Scott is a successful entrepreneur, having founded several companies, including Red Envelope, L2 Inc., and Prophet Brand Strategy. His business ventures span various sectors, from e-commerce to brand consulting, each reflecting his keen sense of market trends and consumer behavior. These experiences provide Scott with a unique perspective on what it takes to build and sustain a business in today's fast-paced economy. His work has also made him a respected voice in media, as he regularly contributes to prominent publications and platforms, sharing his thoughts on the latest industry shifts, economic challenges, and social issues.

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Scott's influence extends into the media landscape, where he reaches millions through his popular podcasts, Pivot (co-hosted with journalist Kara Swisher) and The Prof G Show. These platforms allow him to explore a wide range of topics, from technology and politics to personal finance and relationships, resonating with listeners who appreciate his direct, often provocative style. Scott’s work as an author further cements his role as a thought leader, with bestsellers like The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google and Post Corona offering critical examinations of the digital economy and the post-pandemic world. His ability to analyze complex topics in an accessible and engaging way has made him a trusted source of insight for both industry insiders and the general public.

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An Influencer active on social media

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Scott Galloway engages a global audience on topics spanning business, technology, and personal development.

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Scott Galloway's Social Media Strategy

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LinkedIn: Thought Leadership and Business Insights

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LinkedIn is one of Scott’s primary platforms, where he shares in-depth articles, video insights, and thought-provoking posts about industry trends and societal changes. With 707.9K followers, Scott’s content resonates with professionals seeking both data-driven insights and straightforward commentary. His LinkedIn content is a mix of original thoughts and shared news, often accompanied by his personal takes, adding value through both content and context.

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• Username: @profgalloway
• Influence Score: 93.3/100
• Followers: 707.9K
• Activity: 24 posts last month
• Engagement Rate: 0.17%
• Growth: +2.06% (+14.3K followers)
• Average Engagement: 1.2K
• Posting Habits: Every day at 10 PM

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Instagram: Visual Commentary on Current Events and Social Issues

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Scott’s Instagram presence, with 754.4K followers, showcases a visual angle on his insights. Using a combination of reels, carousels, and direct text overlays, he shares reflections on societal issues, business dynamics, and motivational advice. His engagement rate of 2.76% is significantly higher here, indicating that his content style resonates visually and connects well with a broad audience on this platform.

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• Username: @profgalloway
• Influence Score: 90.5/100
• Followers: 754.4K
• Activity: 13 posts last month
• Engagement Rate: 2.76%
• Growth: +6.16% (+43.9K followers)
• Average Engagement: 20.8K
• Posting Habits: Every day at 2 AM

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TikTok: Engaging Younger Audiences with Quick, Impactful Videos

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On TikTok, Scott engages a younger demographic with concise, impactful videos that encapsulate his views on relationships, societal issues, and current events. His straightforward delivery appeals to an audience eager for digestible, thought-provoking content, leading to a robust 5.04% engagement rate with 268.1K followers. This platform allows Scott to blend humor with critical perspectives, making complex topics accessible and engaging.

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• Username: @profgalloway
• Influence Score: 88/100
• Followers: 268.1K
• Activity: 4.5 videos per week
• Engagement Rate: 5.04%
• Growth: +7.2% (+18K followers)
• Average Engagement: 10.4K
• Posting Habits: Every day at 10 PM

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YouTube: In-depth Conversations and Commentary on The Prof G Show

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Scott’s YouTube channel, The Prof G Show, with 288K subscribers, features longer-form discussions and interviews. His content often includes nuanced takes on economic trends, political developments, and societal shifts, making it popular among viewers who prefer detailed insights. Posting an average of 23.5 videos monthly, he keeps his audience engaged with a consistent stream of content, achieving an engagement rate of 3% and a monthly growth rate of 8.58%.

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• Username: @TheProfGShow
• Influence Score: 81.7/100
• Followers: 288K
• Activity: 23.5 videos per month
• Engagement Rate: 3%
• Growth: +8.58% (+22.8K followers)
• Average Engagement: 1.3K
• Posting Habits: Every day at 8 AM

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Newsletter: Prof G's Direct Connection to His Audience

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Scott’s newsletter serves as a direct line to his audience, offering exclusive insights and extended commentary on the topics he covers across social media. It allows him to dive deeper into complex issues, providing a structured format for readers to explore his ideas without the time constraints of social media. The newsletter adds value to Scott's brand by providing a curated experience for his audience, with tailored content that encourages further engagement with his platforms.

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Subscribers appreciate the detailed analyses and predictions Scott shares, often receiving perspectives not found in his social media posts. This platform also supports his image as a thought leader, strengthening his relationship with a dedicated audience who value his long-form content.

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Scott Galloway's Social Media Influence Summary

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With a Favikon authority score of 9,072, Scott Galloway is a recognized leader in business media, particularly within the niche of CEOs and tech leaders. Ranking among the top influencers in his category, Scott’s impact on platforms like LinkedIn and Instagram exemplifies his role as a prominent voice in both business and societal commentary. His ranking reflects his authority, consistent activity, and the ability to spark meaningful conversations.

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Content Strategy: Bold Perspectives with a Touch of Humor

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Scott Galloway’s content strategy revolves around delivering bold, often controversial perspectives with a touch of humor. His posts frequently tackle serious topics such as business ethics, politics, and personal development. By mixing quick, impactful videos on TikTok with detailed commentary on LinkedIn and Instagram, Scott ensures his content remains relevant across demographics. His strategy is highly adaptive, allowing him to address trending topics while retaining a consistent voice.

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Reachability and Partnerships

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Scott’s reachability is categorized as difficult, with an estimated sponsored post cost of $7.5K. This exclusivity enhances his appeal as a premium influencer, aligning with high-profile partnerships that value his authority and influence. Brands seeking collaboration with Scott benefit from his authoritative presence and access to a well-educated, engaged audience.

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Scott Galloway’s social media presence is a masterclass in thought leadership. By blending humor, data, and directness, he has cultivated a loyal following across multiple platforms, each serving a distinct purpose in his content ecosystem. His influence is backed by a high Favikon authority score, impressive follower growth, and engagement rates that reflect the quality of his insights. As a modern voice in business and societal critique, Scott continues to challenge, inspire, and educate his audience, maintaining his status as a respected thought leader.

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