Who's Who on Social Media
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Who is Noah Beck?

Noah Beck is a prominent social media influencer and model, renowned for his engaging content across platforms such as TikTok, Instagram, YouTube, and X. With a strong following of over 32 million on TikTok, Noah has become a leading figure in the influencer space. Known for his lifestyle content, collaborations with top influencers, and appearances in high-profile campaigns, Noah’s social media presence reflects his dynamic personality and aspirational lifestyle.

November 8, 2024
Jérémy Boissinot

Noah Beck is a prominent social media influencer and model, renowned for his engaging content across platforms such as TikTok, Instagram, YouTube, and X. With a strong following of over 32 million on TikTok, Noah has become a leading figure in the influencer space. Known for his lifestyle content, collaborations with top influencers, and appearances in high-profile campaigns, Noah’s social media presence reflects his dynamic personality and aspirational lifestyle. Despite a slight dip in growth, his fan base remains loyal and engaged, with his content consistently capturing attention worldwide.

Noah Beck: A Social Media Icon of Lifestyle and Fashion

Noah Beck has emerged as one of the most recognized social media influencers in recent years, captivating millions with his engaging personality and relatable content. Originally hailing from the United States, Noah’s journey into the spotlight began on TikTok, where he quickly garnered attention through his comedic timing, charming demeanor, and athletic background. As a former soccer player, Noah brought a unique blend of humor and athleticism to his videos, which helped him stand out in the crowded influencer space. His rapid rise in popularity on TikTok led him to explore other platforms, allowing him to build a multifaceted online presence that appeals to a diverse audience.

Beyond his content, Noah has expanded his influence into the world of modeling and fashion, collaborating with renowned brands and attending high-profile events. Known for his distinctive style and good looks, he has been featured in campaigns with luxury brands like Saint Laurent and Balmain, showcasing a polished and sophisticated side to his otherwise laid-back persona. His Instagram feed is a curated mix of candid moments, high-fashion shoots, and travel photos, reflecting his ability to seamlessly blend the relatable with the aspirational. This crossover into fashion has not only broadened his audience but has also solidified his status as a style icon among his followers.

Noah’s content strategy is carefully balanced to provide fans with both entertainment and authenticity. On platforms like TikTok, he shares humorous skits, challenges, and daily moments, allowing his audience to feel connected to his everyday life. Meanwhile, his Instagram and YouTube channels provide a more refined look, with professional collaborations and glimpses into his travel and social life. Despite his massive fame, Noah remains grounded and open with his fans, often interacting with them directly and sharing insights into his personal journey. This blend of transparency, humor, and style has helped Noah cultivate a loyal following, making him one of the most influential young creators in the social media world today.

An Influencer active on social media

With over 42 million followers across TikTok, Instagram, YouTube, and X, Noah Beck dominates the social media landscape, especially within the lifestyle and fashion niches.

TikTok: The Entertainment Powerhouse

Noah’s TikTok presence, with 32.9 million followers, is his largest platform and the core of his social media strategy. He posts nearly every day, showcasing a mix of challenges, comedic skits, and casual glimpses into his life, all of which resonate with his young, dynamic audience. His engagement rate of 11.65% demonstrates his content’s effectiveness, consistently attracting high levels of interaction. The content varies from trending challenges and collaborations with other influencers to personal moments, creating a relatable connection with his followers.

  • Username: @noahbeck
  • Influence Score: 92.7/100
  • Followers: 32.9M
  • Activity: 7.4 videos/week
  • Engagement Rate: 11.65%
  • Growth: 0% in the last 30 days
  • Average Engagement: 161.9K
  • Posting Habits: Every day at 4AM

Instagram: A Curated Look into Fashion and Lifestyle

Noah’s Instagram, with 7.6 million followers, serves as a visual diary where he shares high-quality images and moments from his modeling and lifestyle journey. Posting around six times per month, Noah’s Instagram strategy leans toward aspirational content, including polished photos from fashion shoots, travel, and brand collaborations. This platform highlights his sophistication and aligns with his partnerships with luxury brands, appealing to followers interested in fashion and travel. Although his engagement rate on Instagram is lower at 1.26%, the average engagement per post remains impressive, showing his followers’ strong interest in his curated life.

  • Username: @noahbeck
  • Influence Score: 85.9/100
  • Followers: 7.6M
  • Activity: 6 posts last month
  • Engagement Rate: 1.26%
  • Growth: -0.66% in the last 30 days (-50.5K followers)
  • Average Engagement: 96.5K
  • Posting Habits: Twice a week at 6AM

YouTube: Long-Form Content for Dedicated Fans

Although less active on YouTube, Noah has a dedicated following of 1.5 million subscribers, where he shares occasional vlogs and lifestyle videos. Posting about 2.2 videos per month, his content offers a more in-depth look into his life, allowing fans to connect with him on a more personal level. His engagement rate of 4.42% on this platform reflects the dedicated viewership that appreciates his longer-form content. The slower growth on YouTube suggests that while his fans value the extended content, his primary audience remains more engaged on short-form platforms.

  • Username: @noahbeck
  • Influence Score: 66/100
  • Followers: 1.5M
  • Activity: 2.2 videos/month
  • Engagement Rate: 4.42%
  • Growth: 0% in the last 30 days
  • Average Engagement: 3.5K
  • Posting Habits: Irregular

X: A Minimal Engagement Platform

On X (formerly Twitter), Noah has a presence with 1.1 million followers but posts infrequently, resulting in a low engagement rate of 0.02%. His content here is limited to sporadic updates or cross-platform promotions, with minimal interactions compared to his other platforms. X serves as a supplementary outlet for announcements rather than a primary platform for engagement.

  • Username: @noahbeck
  • Influence Score: 10.1/100
  • Followers: 1.1M
  • Activity: 0 tweets/week
  • Engagement Rate: 0.02%
  • Growth: -0.11% in the last 30 days (-1.2K followers)
  • Average Engagement: 234
  • Posting Habits: Irregular

Noah Beck's Social Media Influence and Authority Score Summary

Noah’s influence spans multiple platforms, with an authority score of 9,579 points, placing him “Among the Social Media Elite.” He ranks in the top 1% on TikTok in the United States and within the top 50 influencers in the Video Entertainment category. His success on social media is marked by high engagement on TikTok and Instagram, though his growth on these platforms has recently slowed. Nevertheless, Noah’s consistent presence across different platforms and his appeal in lifestyle and fashion secure his place as a top-tier influencer.

Content Strategy: Authenticity with Aspirational Edge

Noah’s content strategy is a well-balanced mix of authenticity and aspiration. He connects with followers through relatable humor and casual moments on TikTok while maintaining a more polished, aspirational image on Instagram. This dual approach allows him to resonate with a broad audience, offering both entertainment and inspiration. By integrating personal experiences with high-quality visuals, Noah creates content that feels approachable yet desirable. His selective posting on YouTube adds a layer of exclusivity, as fans can enjoy longer-form content that offers a deeper glimpse into his life.

Reachability and Brand Partnerships

Noah’s reachability is categorized as “Very Difficult,” with an estimated sponsored post cost of $21K, reflecting his high-profile status. His partnerships with luxury brands such as Saint Laurent, Balmain, and MLS highlight his appeal in both fashion and lifestyle sectors. These collaborations align well with his polished image on Instagram, offering brands a premium influencer whose content aligns with aspirational values. Noah’s influence makes him a valuable partner for brands targeting young, style-conscious audiences who seek inspiration from high-profile influencers.

Noah Beck continues to thrive as a social media icon, leveraging his platforms to share a curated mix of relatable and aspirational content. His high engagement on TikTok, combined with a strong visual appeal on Instagram, cements his position as a top lifestyle influencer. Although his growth has recently plateaued, Noah’s loyal fan base and strong brand partnerships underscore his enduring influence. As he navigates the evolving digital landscape, Noah remains a key figure in social media, embodying both the accessibility of everyday moments and the allure of high fashion and luxury.

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About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.