Who's Who on Social Media
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Who is Narins Beauty?

Narins Beauty, a prominent beauty influencer and YouTuber from Syria, has captivated millions globally with her engaging content centered on fashion, makeup, and beauty challenges. Known for her authentic and entertaining approach, Narins leverages her influence across platforms like Instagram, TikTok, and YouTube, where she continues to inspire and entertain her audience.

November 17, 2024
Jérémy Boissinot
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Narins Beauty, a prominent beauty influencer and YouTuber from Syria, has captivated millions globally with her engaging content centered on fashion, makeup, and beauty challenges. Known for her authentic and entertaining approach, Narins leverages her influence across platforms like Instagram, TikTok, and YouTube, where she continues to inspire and entertain her audience. Her collaborations with renowned brands such as NYX Professional Makeup and Max Fashion highlight her impact in the beauty industry.

Narins Beauty: A Global Beauty Icon with a Growing Social Media Empire

Narins Beauty, a Syrian-born content creator, has become an international icon in the world of beauty and fashion. Her journey began as a young enthusiast sharing relatable makeup tips and beauty tutorials on social media, where her authenticity and creativity quickly resonated with a wide audience. Fluent in Arabic, Narins connects deeply with her Middle Eastern followers while maintaining a universal appeal that transcends cultural boundaries. Her approachable demeanor, combined with her innate sense of style, allowed her to carve out a unique niche in the competitive world of beauty influencers.

As her platform grew, Narins expanded her content to include fashion challenges, skincare tips, and lifestyle insights, making her a multifaceted creator with an emphasis on empowerment and positivity. Over the years, she has worked with prestigious brands such as NYX Professional Makeup and The Body Shop, showcasing her influence as both a trendsetter and a collaborator. Her partnership with Max Fashion, where she launched her own collection, solidified her position as a beauty entrepreneur. These collaborations are a testament to her ability to merge creativity with business acumen, elevating her from influencer to a respected figure in the fashion and beauty industries.

Narins’ content is not just about makeup and style—it’s about storytelling and building a connection with her audience. She shares glimpses of her life, from behind-the-scenes moments to personal achievements, creating a sense of intimacy that keeps her followers engaged. Her success is a result of her ability to inspire young women to embrace their individuality while remaining authentic and relatable. Whether through her vibrant Instagram Reels, engaging TikTok videos, or detailed YouTube tutorials, Narins Beauty has proven to be a beacon of inspiration for millions around the world.

An Influencer active on social media

Narins Beauty commands a massive following across Instagram (13.2M), TikTok (5.4M), and YouTube (15M), establishing herself as a powerhouse in the beauty industry. Her consistent growth, engaging content, and strategic collaborations have solidified her position among the top influencers in her niche.

Instagram: A Hub for Polished Beauty and Lifestyle Content

Narins' Instagram is her second-largest platform, where she shares a mix of visually appealing posts and relatable Reels. This platform captures her elegant style, beauty tutorials, and collaborations with luxury brands. Her audience is deeply engaged, drawn to her ability to blend authenticity with aesthetic sophistication.

Narins' Instagram growth of 6.86% over the last 30 days, adding 847.2K followers, reflects her rising influence. Her 5.72% engagement rate and average of 754.5K engagements per post highlight her strong connection with her audience. Notable posts, like her recent Reel amassing 39.7M views, demonstrate her knack for creating viral content.

Her posting schedule of twice weekly at 11 PM ensures consistent engagement, catering to her global audience's peak activity times. Instagram is her platform for showcasing partnerships with brands like Max Fashion, blending curated visuals with relatable moments.

  • Username: @narins_beauty
  • Influence Score: 99.5/100
  • Followers: 13.2M
  • Activity: 8 posts last month
  • Engagement Rate: 5.72%
  • Growth: +6.86%
  • Average Engagement: 754.5K
  • Posting Habits: Twice a week at 11 PM

YouTube: Long-Form Content That Captivates Millions

As Narins' largest platform with 15M subscribers, YouTube serves as the cornerstone of her content strategy. Here, she shares makeup tutorials, challenges, and collaborative videos, allowing fans to see her creativity in action. YouTube provides her with the space to connect more deeply with her audience through extended, high-quality content.

Narins uploads approximately 1.5 videos per month, maintaining her audience's interest with exciting and diverse topics. Her recent video collaborations with popular creators have garnered millions of views, with an average of 2.6M views per video. Despite a 1.01% engagement rate, her large subscriber base ensures strong overall interactions.

Her unique ability to balance entertainment with informative content makes YouTube an essential platform for engaging her most dedicated followers.

  • Username: @Narobeauty
  • Influence Score: 92.9/100
  • Followers: 15M
  • Activity: 1.5 videos per month
  • Engagement Rate: 1.01%
  • Growth: +0.67%
  • Average Engagement: 151.9K
  • Posting Habits: Once a week at 8 AM

TikTok: Relatable, Trend-Driven Content

TikTok is Narins' fastest-growing platform, where she shares short, engaging videos, including challenges, fashion tips, and makeup tutorials. Her lighthearted content and consistent presence make her relatable to a younger demographic.

Narins' TikTok account grew by 5.88% in the last 30 days, adding 300K followers. With an engagement rate of 3.8% and an average of 205.1K interactions per post, her TikTok strategy effectively balances trending content with personal flair. Videos such as her collaboration with @MrBeast showcase her ability to engage with high-profile creators, further boosting her reach.

She posts 2–3 times weekly at 11 PM, capitalizing on peak engagement times and maintaining a strong presence among her followers.

  • Username: @narins.beauty_
  • Influence Score: 95.6/100
  • Followers: 5.4M
  • Activity: 2.6 videos per week
  • Engagement Rate: 3.8%
  • Growth: +5.88%
  • Average Engagement: 205.1K
  • Posting Habits: 2–3 times a week at 11 PM

Narins' Social Media Influence: Authority and Rankings

Narins Beauty holds the #1 position in Beauty Bloggers in Syria, with a Favikon authority score of 9,767 points, placing her among the Social Media Elite. Her influence extends beyond Syria, resonating with an international audience drawn to her vibrant personality and expert beauty tips.

Content Strategy: A Blend of Relatability and Glamour

Narins' content strategy revolves around engaging her audience with a mix of polished visuals, relatable Reels, and informative tutorials. Her ability to connect with her followers through humor, authenticity, and aesthetic excellence has cemented her as a leader in the beauty niche.

Her collaborations with prominent brands and creators amplify her reach, while her consistent posting schedule ensures visibility and engagement. By diversifying her content across platforms, Narins successfully maintains a balance between relatability and aspiration.

Reachability and Partnerships

Narins Beauty is classified as "Very Difficult" to reach, with an estimated sponsored post cost of $50K. Her premium status reflects her influence and value as a brand partner. Collaborations with companies like NYX and Max Fashion, alongside appearances in campaigns for YSL and Huawei, highlight her appeal to luxury and mainstream brands alike.

Narins Beauty has emerged as a global influencer with an unmatched ability to inspire and engage her audience across platforms. Her consistent growth, strategic collaborations, and engaging content make her a force to be reckoned with in the beauty industry. By potentially expanding into a newsletter and exploring new content avenues, Narins can further solidify her legacy as a leading beauty icon.

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About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.