Who's Who on Social Media
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Who is Marianne aka LittleBigWhale?

Marianne, widely recognized as LittleBigWhale, is an exceptional gaming and streaming creator based in France. Known for her engaging Twitch streams and dynamic gaming content, Marianne has carved out a unique space in the online gaming community.

December 11, 2024
Jérémy Boissinot
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Marianne aka LittleBigWhale: Redefining Gaming and Streaming with Charisma

Marianne, better known by her online alias LittleBigWhale, has become a prominent figure in the gaming and streaming community through her dedication and charisma. She began her journey on Twitch in July 2017, carving out a niche with her vibrant personality and skill in games like FPS and battle royale. Her ability to seamlessly mix humor, engaging gameplay, and live interactions has made her a favorite among fans. Over the years, she has built a loyal audience that admires both her gaming prowess and her authenticity.

Beyond Twitch, Marianne has expanded her influence to platforms like TikTok, Instagram, YouTube, and Twitter, where she shares a mix of gaming highlights, lifestyle updates, and relatable content. Her versatility across platforms showcases her ability to connect with different audiences while maintaining her unique voice. From bite-sized humor on TikTok to long-form storytelling on YouTube, Marianne adapts her content to suit the preferences of her followers. This multiplatform strategy has allowed her to grow her reach and influence in the competitive gaming world.

Marianne at Zevent 2024 last September (Source: Instagram)

Marianne’s impact extends beyond gaming; she is also known for her collaborations with other streamers and brands. Whether teaming up for live streams or working with companies like Logitech and Lenovo Legion, she approaches partnerships with a sense of integrity and creativity. These collaborations not only highlight her professionalism but also provide added value to her audience, who trust her recommendations. Her ability to balance sponsored content with organic interaction has earned her a reputation as a trustworthy creator.

When she’s not streaming, Marianne enjoys sharing glimpses of her personal life, such as her love for tennis or her playful interactions with her pets. Based in Paris and Dole, she has mastered the art of combining her personal interests with her online presence, making her relatable to her followers. Her candid and down-to-earth nature has helped her build a strong, engaged community that continues to grow and support her journey in the gaming and streaming world.

An Influencer active on social media

Marianne’s social media presence spans multiple platforms, each contributing to her overall influence as a content creator. Twitch is her leading platform, followed by significant reach on TikTok, Instagram, and YouTube. Her ability to maintain a consistent presence across platforms has solidified her as a household name in the gaming community.

Marianne's Social Media Strategy Analysis

Twitch: The Command Center

Marianne’s Twitch platform serves as the cornerstone of her content strategy, with an impressive following of 607.9K. It is the primary outlet for live interaction with her community, offering immersive streams that cover a mix of FPS games, battle royale sessions, and community-driven events. Twitch allows her to build a personal rapport with her audience through real-time communication, creating a strong sense of connection.

Her streams are characterized by a balance of professional gameplay and engaging commentary, which appeals to both hardcore gamers and casual viewers. She regularly streams multiple times a week, ensuring consistent interaction and fresh content. Whether it's playing trending games or organizing special events, her streams are versatile and entertaining.

Marianne also leverages Twitch for brand collaborations and sponsorships, integrating product placements seamlessly into her streams. This strategy not only monetizes her content but also adds value to her audience, as the products she promotes are relevant to her community. Additionally, she highlights her unique personality by hosting karaoke nights or casual streams to further connect with her viewers.

Her Twitch channel remains a central hub for her followers, drawing in audiences from her other platforms. By maintaining a consistent streaming schedule, diversifying her content, and fostering a strong community spirit, Marianne ensures that Twitch remains the epicenter of her online presence and influence.

  • Username: @littlebigwhale
  • Followers: 607.9K
  • Activity: Consistent (multiple streams weekly)
  • Engagement Rate: High, with an average of 30K+ views per stream
  • Growth: +665 followers in 30 days
  • Posting Habits: Streams 3-4 times a week, often late evenings

TikTok: Short and Sweet Engagement

On TikTok, Marianne captivates her audience with short-form, high-energy content tailored to her 216.7K followers. Her videos often showcase hilarious gaming clips, relatable moments, and behind-the-scenes insights that humanize her online persona. TikTok is where she emphasizes her humor and relatability, connecting with a younger, fast-paced audience.

Her content leverages trends and hashtags, making her posts highly discoverable to new viewers. By incorporating popular audio clips and challenges into her videos, she aligns with the platform’s culture while still infusing her unique personality. Her strategy on TikTok ensures that her content remains relevant and engaging, appealing to both her fans and casual viewers.

Marianne’s ability to tell stories in a matter of seconds is what makes her stand out. She often uses gameplay footage to narrate funny or awkward experiences, enhancing viewer retention. The authenticity of her posts resonates with her audience, fostering loyalty and encouraging shares, likes, and comments.

With regular uploads and a consistent tone, Marianne uses TikTok to complement her presence on other platforms. The platform is not just a tool for expanding her audience but also for deepening engagement, as her relatable and humorous content draws viewers back for more.

  • Username: @littlebigwhale
  • Influence Score: 83.2/100
  • Followers: 216.7K
  • Activity: Active, 2-3 posts weekly
  • Engagement Rate: 1.56%
  • Growth: +99 followers in 30 days
  • Average Engagement: 3.4K likes per post
  • Posting Habits: 3 times a week, typically at 1 PM EST

Instagram: A Window into Marianne’s World

Marianne’s Instagram account, with its 134.1K followers, offers a well-rounded blend of personal lifestyle updates and gaming-related content. The platform serves as a visual diary where she shares polished images, collaborations, and glimpses into her daily life. Her posts range from gaming milestones to lifestyle updates, making it a dynamic platform for engagement.

Instagram Stories allow Marianne to maintain daily interactions with her audience, sharing quick updates, polls, and behind-the-scenes content. This feature helps her stay visible while building a stronger connection with her followers. Her Instagram feed, on the other hand, showcases her polished, brand-friendly side, making it ideal for collaborations and partnerships.

Marianne also uses Instagram for promotional purposes, often tying in brand collaborations and gaming events. By tagging brands and fellow influencers, she boosts visibility while adding value to her followers. The high engagement rate on her posts demonstrates her ability to balance promotion with authenticity, ensuring that her audience remains engaged.

Her Instagram presence complements her other platforms by offering a more visual and aspirational representation of her life. Through consistent posting and the strategic use of Stories and Reels, Marianne ensures that her Instagram remains a cornerstone of her social media strategy.

  • Username: @littlebigwhale
  • Influence Score: 80.2/100
  • Followers: 134.1K
  • Activity: Moderate, 5 posts per month
  • Engagement Rate: 3.57%
  • Growth: -51 followers in 30 days
  • Average Engagement: 4.8K likes per post
  • Posting Habits: Weekly updates

YouTube: Long-Form Storytelling

Marianne’s YouTube channel caters to a more dedicated segment of her fanbase, boasting 137K followers. On YouTube, she shares gameplay highlights, vlogs, and collaborative content that provide in-depth insights into her gaming adventures. The platform is where she delves into longer-form storytelling, offering viewers a chance to engage with her content more thoroughly.

Her video uploads, while less frequent, are focused on quality over quantity. She ensures that each video is thoughtfully edited and engaging, often recapping her best moments from Twitch or featuring special collaborations. This approach makes YouTube an ideal platform for showcasing her expertise and personality.

Marianne also uses YouTube as a platform for tutorials and tips, catering to her audience’s desire for value-added content. These videos often attract a broader audience, including gamers looking for advice, and position her as a knowledgeable figure in her niche. Her audience appreciates this educational angle, which complements her entertaining streams.

While YouTube takes a secondary role in her overall strategy, it remains an important platform for building her brand. By continuing to focus on high-quality, shareable content, Marianne ensures that her YouTube channel remains relevant and impactful in the gaming community.

  • Username: @LittleBigWhale
  • Influence Score: 74.8/100
  • Followers: 137K
  • Activity: Low, 2 videos monthly
  • Engagement Rate: 1.21%
  • Growth: Stagnant
  • Average Views: 35.4K per video
  • Posting Habits: Bi-monthly uploads

Twitter: Quick Updates and Community Engagement

Marianne’s Twitter is a hub for quick updates, gaming commentary, and relatable humor, with 189.9K followers. She uses the platform to engage with her community in real-time, sharing jokes, memes, and personal insights. Her tweets are lighthearted yet impactful, often sparking discussions among her followers.

Her strategy involves reacting to trending topics and gaming events, which helps her stay relevant and visible. By using humor and relatable language, Marianne connects with her audience on a more casual level. This approach contrasts with her other platforms, showcasing her versatility as a content creator.

Promotions and collaborations also find a place on her Twitter feed, where she integrates them organically into her content. This ensures that her posts remain authentic while still providing value to her audience. Marianne also actively interacts with other streamers and brands on Twitter, further expanding her reach.

While her Twitter activity is less frequent, it plays a vital role in maintaining her presence across platforms. By sharing timely and engaging content, she ensures that her followers stay connected with her, even outside her live streams or videos.

  • Username: @littlebigwhale
  • Influence Score: 74/100
  • Followers: 189.9K
  • Activity: Moderate, 1-2 tweets weekly
  • Engagement Rate: 0.05%
  • Growth: -380 followers in the last 30 days
  • Average Engagement: 98 likes per tweet
  • Posting Habits: Typically posts in the early morning (around 1 PM EST), leveraging her global audience

LittleBigWhale's Social Media Influence and Rankings Summary

Marianne’s overall Favikon Authority Score stands at 8614 points, ranking her among the top 1% of gaming and streaming influencers in France. Her TikTok performance places her in the top 8% nationwide, while her Twitch ranking is an impressive #106 in the French gaming category.

Content Strategy: Blending Gaming Excellence with Relatable Authenticity

Marianne’s content strategy is heavily focused on gaming and community-driven content. Her ability to mix professional gameplay with personal anecdotes makes her relatable. Collaborations with other streamers and brands add a layer of diversity, keeping her content fresh. Her strength lies in building connections, as seen in her frequent interactions on Twitch chat, humorous TikToks, and candid Instagram posts. Her strategy is to maintain an approachable and down-to-earth persona while delivering high-quality content.

Reachability and Partnerships

Marianne’s reachability score highlights her selective approach to collaborations, which enhances her authenticity and value as a partner. With an estimated sponsored post cost of $563, she offers a cost-effective yet impactful option for brands in the gaming and tech industries. Her ability to seamlessly integrate sponsored content into her streams and posts demonstrates her expertise in maintaining audience trust while delivering value for partners.

Her partnerships with brands like Logitech, Lenovo Legion, and others showcase her influence and credibility in the gaming space. These collaborations are thoughtfully curated, ensuring that the products and services align with her audience’s interests. This selective approach builds trust with her followers, who know that Marianne promotes only what she genuinely supports.

Marianne’s multiplatform presence enhances her reachability, providing diverse opportunities for brands to connect with her audience. From live Twitch streams to curated Instagram posts, she offers flexible options for promotional campaigns. Her engaging content style ensures high visibility and interaction, making her an attractive partner for both niche and large-scale collaborations.

Despite being selective, Marianne is approachable for partnerships that align with her brand and values. Her active engagement with her community ensures that sponsored content feels authentic and well-received. This balance between reachability and exclusivity positions her as a premium collaborator in the gaming and streaming ecosystem.

Conclusion: Marianne – The Future of Gaming and Community Engagement

Marianne, aka LittleBigWhale, exemplifies what it means to be a modern gaming influencer. Her blend of authenticity, consistency, and strategic collaborations positions her as a leading figure in the gaming community. While her growth has plateaued on some platforms, her engagement remains strong, making her a valuable partner for brands and a beloved personality among fans.

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About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.