Who is Linas Beliūnas? | B2B Influencer

Linas Beliūnas is a business developer and FinTech strategist with a keen focus on finance and technology. He leverages his expertise to build a significant online presence, primarily through LinkedIn and X (formerly Twitter), where he shares insights on FinTech, AI, and innovation. This analysis provides an in-depth look at Linas’ social media strategies, engagement, and content approach, highlighting how he connects with a global audience.

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Linas Beliūnas: A Leading Voice in the FinTech and technology sectors

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Linas Beliūnas is an experienced professional with a background in economics and extensive experience in the FinTech sector. He currently works at Flutterwave, a company dedicated to financial technology innovation. Linas is passionate about reshaping traditional finance through new technologies and shares his insights on platforms like LinkedIn and X. As a thought leader, he educates his audience on emerging trends in FinTech, artificial intelligence, and digital banking, positioning himself as a credible voice in the industry. He is dedicated to expanding business influence across Europe and beyond, frequently engaging in discussions around business scaling and digital transformation.

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Linas Beliūnas' Social Media Strategy

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Linas Beliūnas maintains an influential presence on LinkedIn and X, using these platforms to share insights on finance, technology, and innovation, with LinkedIn serving as his primary engagement channel.

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LinkedIn: Industry Trends and Fintech Innovations

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LinkedIn is Linas’ primary platform, where he commands a substantial following of 535.1K. His content primarily focuses on finance, technology, and business development, making it relevant to a broad professional audience. Linas’ posts include a mix of videos, infographics, and insightful commentary on current industry trends, from FinTech innovations to market shifts in Europe. He is particularly known for sharing breaking news related to tech and finance, often providing his analysis and encouraging discussions.

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With 76 posts in the last month, Linas maintains a high level of activity, ensuring consistent engagement from his followers. His engagement rate of 0.38% reflects the reach and influence he has in driving discussions on the platform. Although the engagement rate could be higher, the volume of posts allows him to maintain visibility and relevance, contributing to his growth rate of 1.43%, with an increase of 7.5K followers over the past month. His frequent posting schedule of three times a day at 9 PM ensures his audience can regularly interact with his content, keeping discussions active.

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Key LinkedIn KPIs:

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• Username: @linasbeliunas

• Influence Score: 94.8/100

• Followers: 535.1K

• Activity: 76 posts last month

• Engagement Rate: 0.38%

• Growth (last 30 days): +1.43% (+7.5K followers)

• Average Engagement: 2.1K

• Posting Habits: 3 times a day at 9 PM

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X (formerly Twitter): Quick Takes on Tech and Product Insights

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Linas uses X as a secondary platform to share quick updates, insights, and participate in real-time discussions on trending topics in tech and finance. With 7.1K followers, his presence on X is smaller but strategic. He tweets about major announcements in the tech world, shares insights on the financial market, and occasionally engages in light-hearted content that adds a personal touch to his brand. His activity level on X is consistent, with an average of 7.7 tweets per week, reflecting his intent to stay visible in ongoing digital conversations.

Despite the lower follower count, his engagement rate on X stands at 0.16%. This may seem modest, but given the frequency of his tweets, Linas manages to maintain steady interactions with his audience. His posting habits are daily at 7 PM, aligning with peak engagement times on the platform, and helping to maintain a consistent presence.

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Key X KPIs:

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• Username: @linasbeliunas

• Influence Score: 74.5/100

• Followers: 7.1K

• Activity: 7.7 tweets per week

• Engagement Rate: 0.16%

• Growth (last 30 days): +0.59% (+41 followers)

• Average Engagement: 11

• Posting Habits: Daily at 7 PM

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Brand Partnerships and Reachability

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Linas Beliūnas’ reachability is classified as “Normal,” with an estimated sponsored post cost of $6.8K. He is a sought-after figure for partnerships, particularly within the finance and technology sectors. Brands looking to reach professionals interested in digital finance, AI, and business development find Linas to be an ideal partner due to his authoritative presence. His collaborations often include sponsored content, thought leadership pieces, and event partnerships, where he shares his insights on the future of digital transformation.

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Linas Beliūnas' Social Media Influence

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Linas Beliūnas holds a strong authority score of 8,766 points, reflecting his prominence in the digital finance and technology space. He is ranked #1 on LinkedIn in Lithuania, and his top-tier ranking extends to the FinTech and Web 3 category. With a high influence score of 94.8/100 on LinkedIn, he consistently shares content that resonates with professionals in the finance and technology sectors. On X, his influence score is lower at 74.5/100, but his consistent posting and strategic engagement help him stay relevant. Linas’ growth trajectory across both platforms demonstrates his success in maintaining a steady digital presence.

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Content Strategy

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Linas’ content strategy is centered around educating and informing his audience on complex topics within finance and technology. On LinkedIn, he shares comprehensive insights into market trends, innovations in AI, and developments in the FinTech sector. His content is often analytical, offering a deeper understanding of how technologies like blockchain and AI are impacting traditional finance systems. His strategy of breaking down complex ideas into digestible formats has allowed him to establish a strong, trusted brand on the platform. Visual content, such as infographics and charts, often accompanies his posts, making the information more accessible to his audience.

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On X, Linas adopts a more immediate, reactionary approach. He engages in discussions around trending topics, shares quick takes on industry news, and retweets relevant content from other thought leaders. This approach allows him to maintain a dynamic presence, encouraging real-time engagement and allowing him to react to market developments as they happen. His content on X tends to be more concise, yet still informative, appealing to followers who prefer quick updates and insights.

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Newsletter Strategy

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Linas’ newsletter, titled FinTech is Eating the World, is a key component of his content ecosystem. His approach focuses on delivering concise, impactful insights on the intersection of finance and technology. Every day, he curates three major stories, providing his audience with actionable takeaways and a clear understanding of the most critical shifts in the FinTech landscape. Linas’ newsletter caters to professionals seeking a quick yet comprehensive overview of emerging trends, making it highly valuable for those who need to stay informed without spending hours researching.

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The newsletter’s tagline, “Every company will be a FinTech company,” underscores Linas’ belief in the widespread integration of FinTech solutions across industries. This strategic focus positions him as an authority on future business trends. His ability to simplify complex financial topics has attracted readers from major companies like Visa, Apple, Google, and Sequoia, highlighting the credibility and relevance of his insights. Additionally, Linas leverages his social media platforms to promote the newsletter, ensuring consistent growth in subscribers by creating synergy between his social channels and email content. His newsletter design is clean and straightforward, featuring an easy-to-navigate structure that prioritizes reader experience.

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Linas Beliūnas has successfully positioned himself as a leading voice in the FinTech and technology sectors. Through consistent and strategic engagement across LinkedIn and X, he educates and informs his followers on the latest developments in finance and tech. His content is well-crafted to balance depth and accessibility, enabling him to reach a broad audience of professionals and tech enthusiasts. With high influence scores, steady growth, and a clear strategy, Linas remains a key figure for those seeking insights on digital transformation. His established authority makes him an attractive partner for brands looking to leverage his expertise and reach a tech-savvy audience.

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