Who's Who on Social Media
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Who is Jess Ramos? | B2B Influencer

Jess Ramos, known for her dedication to data analytics and her advocacy for better workplace culture, has made a significant impact on social media platforms. Through her educational and motivational content, Jess inspires aspiring data professionals and advocates for fair and inclusive work environments.

October 30, 2024
Jérémy Boissinot
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Jess Ramos, known for her dedication to data analytics and her advocacy for better workplace culture, has made a significant impact on social media platforms. Through her educational and motivational content, Jess inspires aspiring data professionals and advocates for fair and inclusive work environments.

Jess Ramos: A Data Enthusiast with a Mission to Empower

Jess Ramos is a data analyst, tech advocate, and online educator who has carved a unique niche in the tech and data science space. With a Master’s in Business Analytics, she combines deep technical expertise with a passion for empowering others to succeed in the field. Jess is particularly focused on demystifying data science for beginners and supporting young professionals, especially women, in overcoming barriers in tech. Known for her “Big Data Energy,” Jess creates content that is informative yet accessible, breaking down complex topics and making them approachable for those new to the field.

Her background in data science goes beyond technical skills; Jess is also an outspoken advocate for mental health and fair workplace culture. Through her social media channels, she critiques what she sees as superficial corporate “perks” and instead emphasizes the need for genuine support systems, fair wages, and inclusivity in the workplace. Her posts frequently address the importance of authentic company culture, discussing everything from mental health days to strong leadership practices that make employees feel valued.

Outside of her professional accomplishments, Jess is committed to social impact. Fluent in both SQL and Spanish, she volunteers her time as an ESL (English as a Second Language) teacher and works as a youth lacrosse coach. Her commitment to volunteering reflects her broader mission to help others find their voice and reach their potential, whether in data analytics or other areas of life. Through free resources like SQL courses, practice templates, and resume-building tools, Jess provides concrete support for those just beginning their journey in data science.

Jess’s content resonates widely across platforms because of her authentic, no-nonsense approach. She’s a role model for breaking down industry barriers and making data science a more inclusive and accessible field, especially for women and other underrepresented groups in tech. Her blend of technical knowledge, relatable personality, and commitment to social causes makes her a respected and influential figure in the data science community.

Social Coverage Summary

With over 320,000 followers across LinkedIn, Instagram, and TikTok, Jess’s content reaches a diverse audience, providing insights into data analytics and workplace advocacy.

Social Media Strategy

LinkedIn: The Heart of Jess’s Professional Influence

Jess Ramos leverages LinkedIn to share her insights on the data analytics industry, workplace culture, and mental health. Her approach on LinkedIn is a mix of thought leadership and practical advice, aimed at resonating with both early-career professionals and seasoned data scientists. Her posts often challenge conventional views on company culture, emphasizing genuine well-being over superficial perks. Jess shares relatable, impactful stories about workplace norms, navigating the tech world, and the challenges faced by women in tech. By focusing on authenticity, she’s built a strong community of followers who appreciate her straightforward style and honest discussions on topics that often go unspoken.


Jess’s LinkedIn strategy is also heavily oriented around empowering her followers with actionable advice. From breaking down the fundamentals of data analytics to providing insights on salary negotiations, she positions herself as both a mentor and advocate. This practical content, coupled with her personal anecdotes, has contributed to high engagement, particularly with her target audience of aspiring data professionals. Her active presence on LinkedIn includes responding to comments and fostering discussions, which strengthens her community further.

KPIs for LinkedIn

Username: @jessramosmsba

Influence Score: 91/100

Followers: 213.9K

Activity: 21 posts/month

Engagement Rate: 0.26%

Growth: +3.6% (+7.5K followers)

Average Engagement: 553 likes/comments per post

Posting Habits: Everyday at 2 PM

Instagram: A Personal Yet Professional Approach

Jess uses Instagram as a platform for visual storytelling and connecting with her audience on a personal level. Her content on Instagram often includes Reels and carousel posts that provide insights into her career journey, educational tips, and day-to-day life as a data analyst. She frequently shares posts with text overlays that highlight valuable career advice, motivational messages, and industry insights, making her content both visually appealing and informative.

In addition to career-oriented posts, Jess also uses Instagram to discuss mental health and the importance of work-life balance in the tech world. Her posts often feature motivational messages and advice on overcoming workplace challenges, making them highly relatable for professionals in the data science and tech communities. By maintaining an open dialogue about mental health and personal growth, Jess resonates with her audience and encourages them to approach their careers with a holistic mindset. Her regular engagement with followers through comments and DMs further strengthens her community on Instagram.

KPIs for Instagram

Username: @jessramosdata

Influence Score: 84.1/100

Followers: 90K

Activity: 15 posts/month

Engagement Rate: 5.89%

Growth: +1.0% (+903 followers)

Average Engagement: 5.3K likes/comments per post

Posting Habits: Everyday at 2 PM

TikTok: Educating Through Quick Tips and Humor

On TikTok, Jess taps into a different side of her personality, combining educational content with humor and relatable skits to demystify data science. She uses TikTok’s informal, visually engaging format to break down technical topics in a fun and accessible way. Jess’s videos cover a wide range of subjects, from SQL basics to career advice, always with a humorous twist that appeals to her followers, many of whom are early in their tech careers. Her content often includes popular TikTok trends and audio snippets, making her posts timely and relevant to the platform’s culture.

Jess’s TikTok strategy prioritizes engagement and relatability. She frequently posts short videos explaining data concepts, sharing industry “red flags,” and poking fun at common tech industry stereotypes. By humanizing data science and presenting it in bite-sized, digestible clips, Jess makes complex topics feel less intimidating. Her approachable tone and humor resonate with her audience, contributing to her strong engagement rate on TikTok. This platform also allows her to reach a younger demographic, positioning her as a friendly, knowledgeable guide for newcomers to data science.

KPIs for TikTok

Username: @jessramosdata

Influence Score: 67.7/100

Followers: 22.1K

Activity: 1 video/week

Engagement Rate: 5.07%

Growth: +0.9% (+196 followers)

Average Engagement: 170 likes/comments per video

Posting Habits: Twice a week at 4 PM

Podcast Involvement

Jess frequently appears on podcasts discussing data analytics, career growth, and the importance of company culture. Her episodes provide listeners with actionable insights and relatable anecdotes from her own journey. Through these platforms, she reaches an audience beyond her immediate social media followers, positioning herself as a thought leader in both data and workplace advocacy.

Jess Ramos' Influence on social media

Jess’s authority in data science is evident with a high Favikon Authority Score of 8,393, placing her in the top ranks of LinkedIn influencers in data science in the U.S. Her commitment to providing value and maintaining a consistent presence has solidified her reputation among professionals and aspiring data analysts alike.

Content Strategy Overview

Jess’s content strategy is grounded in practicality and relatability. She leverages her platforms to teach data skills, discuss workplace issues, and share personal insights. By focusing on data analytics and career advice, she creates content that is both educational and empowering.

Reachability and Partnerships

Jess maintains a high reachability rate and is open to partnerships that align with her values in data, tech education, and advocacy for fair work environments. She has collaborated with brands in tech and data education, which enhances her credibility and reach within her community.

Jess Ramos is more than a data analyst; she’s a mentor, educator, and advocate. Her social media presence reflects a dedication to making data analytics accessible while promoting positive changes in workplace culture. Through her posts, she connects with a broad audience, building a community of data enthusiasts and career-driven individuals.

About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.