Who's Who on Social Media
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Who is Inoxtag?

Inoxtag is a French YouTuber, streamer, and social media sensation known for blending adventure with digital entertainment. With a cumulative following of over 25 million across platforms, his content spans bioethics, personal challenges, and creative explorations, captivating diverse audiences.

November 30, 2024
Jérémy Boissinot
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Inoxtag is a French YouTuber, streamer, and social media sensation known for blending adventure with digital entertainment. With a cumulative following of over 25 million across platforms, his content spans bioethics, personal challenges, and creative explorations, captivating diverse audiences. From climbing Mount Everest to producing manga-inspired videos, Inoxtag’s storytelling bridges entertainment and inspiration, cementing his status as a leading figure in the video entertainment industry.

Inoxtag: The Digital Trailblazer of Adventure and Entertainment

Inoxtag’s journey is a testament to creativity, resilience, and ambition, marking him as one of the most dynamic digital creators in the entertainment space. Initially rising to fame through engaging gaming streams, he quickly pivoted to storytelling-focused content that delves into his passions for nature, exploration, and anime culture. This evolution not only broadened his content but also deepened his connection with his audience, reflecting a commitment to diverse and meaningful engagement. In 2024, he announced his bold aspiration to summit Mount Everest, transforming a personal dream into a global spectacle that captured the attention and admiration of millions of followers worldwide.

His YouTube channel, boasting over 8.8 million subscribers, serves as the cornerstone of his digital influence. With its cinematic narratives and high production quality, the platform showcases his unique ability to combine adventure with compelling storytelling. Beyond YouTube, platforms like TikTok and Instagram have amplified his reach, offering behind-the-scenes glimpses of his life and adventures. His content, a seamless blend of humor, authenticity, and inspiration, resonates deeply with millennial and Gen Z audiences, positioning him as a household name in French digital culture and a role model for young dreamers.

What truly sets Inoxtag apart is his unparalleled ability to blend meaningful narratives with entertainment, creating content that goes beyond surface-level engagement. Whether it's through introspective reflections, where he candidly shares the highs and lows of his experiences, or through collaborations with leading creators, his work is defined by its depth and relatability. This approach has cultivated a dedicated and loyal fanbase, who actively support his ventures—be it climbing mountains or producing anime-inspired videos. His followers see him as both an entertainer and an inspiration, a combination that keeps his influence growing steadily.

By balancing bold ambitions with authenticity, Inoxtag has carved a niche that bridges the gap between aspiration and relatability. His multifaceted content strategy, which ranges from adventurous expeditions to creative endeavors, positions him as a creator who not only entertains but also empowers his audience to dream big and pursue their goals. This unique blend of entertainment and personal growth ensures that Inoxtag remains a prominent figure in the global creator ecosystem, embodying the perfect harmony of storytelling and authenticity.

An influencer active on social media

With a global following across YouTube, Instagram, TikTok, LinkedIn, Twitch, and X (formerly Twitter), Inoxtag’s social media strategy highlights his versatility as a creator. Each platform caters to distinct audience segments, allowing him to connect deeply and drive impactful engagement.

Inoxtag's Social Media Strategies and Performance Analysis

YouTube: The Hub of Epic Narratives

Inoxtag’s YouTube channel stands out as the core of his content strategy, where he showcases cinematic-quality videos that captivate his audience through a blend of adventure and storytelling. With over 8.8 million subscribers, his platform is a testament to his ability to create immersive narratives that resonate with viewers on a personal and emotional level. From exploring exotic locations to pushing physical and mental boundaries, his content appeals to a wide audience, including adventure enthusiasts, lifestyle aficionados, and fans of high-quality production. His ability to craft engaging stories ensures that his audience remains loyal and deeply invested in his journey.

One of the defining features of Inoxtag’s YouTube content is its emphasis on aspirational themes. Videos such as "The First YouTuber to Climb Mount Everest", which garnered over 39 million views, showcase his determination and creativity. These projects go beyond traditional entertainment, delivering a message of perseverance, ambition, and self-improvement. By documenting his challenges and achievements, Inoxtag has created a platform where his audience can not only be entertained but also feel inspired to pursue their own goals. His consistent delivery of value-driven content has cemented his place as a thought leader in the adventure and lifestyle niche.

What makes Inoxtag’s YouTube strategy particularly effective is his attention to high production quality. Each video is meticulously crafted with stunning visuals, immersive soundtracks, and detailed storytelling, giving viewers a cinematic experience that rivals professional films. This commitment to quality ensures his videos stand out in the crowded world of online content, allowing him to attract and retain a highly engaged audience. His average engagement rate of 10.79% and 943.7K interactions per video further underline his ability to connect with his followers on a meaningful level, making his content not just watchable but shareable.

In addition to adventure-focused videos, Inoxtag leverages his platform to collaborate with other creators and brands, expanding his reach and diversifying his content. These collaborations not only introduce him to new audiences but also add variety to his channel, ensuring that his content remains fresh and relevant. Whether it’s documenting cultural experiences in Japan or sharing exclusive behind-the-scenes moments, his YouTube channel reflects his versatility as a creator and his dedication to providing an exceptional viewing experience for his audience. Posting habits like monthly uploads at 8 AM allow his followers to anticipate and engage with his releases, contributing to his sustained growth and influence.

  • Username: Inoxtag
  • Influence Score: 95.1/100
  • Followers: 8.8M
  • Activity: 0.8 videos/month
  • Engagement Rate: 10.79%
  • Growth: +0.84%
  • Average Engagement: 943.7K
  • Posting Habits: Monthly uploads at 8 AM

Instagram: Behind-the-Scenes Inspiration

On Instagram, Inoxtag brings his audience closer to his personal life while maintaining a professional edge through carefully curated posts. Blending lifestyle updates, promotional content, and glimpses into his adventurous pursuits, his Instagram feed is a mix of inspiration and relatability. Whether he’s showcasing highlights from his Everest expedition or collaborating with global brands, Inoxtag ensures that each post resonates with his 6 million followers. This balance between personal authenticity and aspirational content has helped solidify his connection with his audience.

One of Inoxtag’s standout strategies is his ability to create visually stunning and emotionally engaging posts. His Everest training photos, for instance, capture both the grandeur of his challenge and the vulnerability of his preparation, making his content highly shareable. Posts like these do not just attract likes; they also inspire thoughtful comments and interactions from his audience, fostering a deeper sense of community. This engagement-driven strategy enhances his presence on Instagram, ensuring that followers stay invested in his journey.

In addition to personal updates, Inoxtag leverages brand partnerships to deliver value-driven content. Collaborations with well-known brands, such as Celio France and AirUp, highlight his ability to integrate promotional material seamlessly into his narrative. For example, his recent manga-inspired collection campaign showcased his creative versatility and appealed directly to his audience’s interests. By aligning with brands that resonate with his followers, Inoxtag ensures that these collaborations feel authentic and natural.

Finally, Inoxtag’s Instagram posts often reflect his adventurous spirit and ambitious goals, which help reinforce his identity as a bold and inspiring creator. Whether he’s sharing moments of triumph from his climbing expeditions or lighthearted interactions with friends, every post strengthens his personal brand. His consistent posting schedule, combined with a focus on high-quality content, ensures that his Instagram remains a cornerstone of his social media strategy, helping him grow his audience while deepening existing connections.

  • Username: @inoxtagInfluence
  • Score: 95.8/100
  • Followers: 6M
  • Activity: 3 posts/month
  • Engagement Rate: 4.71%
  • Growth: +0.65%
  • Average Engagement: 283.3K
  • Posting Habits: Once a week at midnight

TikTok: Viral Entertainment and Humor

Inoxtag’s TikTok presence is a masterclass in short-form entertainment, blending humor, challenges, and collaboration to captivate a global audience. With over 6.3 million followers, his videos consistently resonate with Gen Z and millennial viewers, offering a mix of lighthearted fun and creative concepts. His most popular TikToks often feature viral challenges and humorous skits, allowing him to engage with the platform’s fast-paced trends while staying true to his unique style. This dynamic content strategy has made him a recognized name on TikTok despite limited recent activity.

One of the key elements of Inoxtag’s success on TikTok is his collaborative approach. By featuring fellow creators and friends in his videos, he leverages their shared audiences to expand his reach. These collaborations, often filled with spontaneity and energy, contribute to the authenticity of his content, making his videos feel relatable and entertaining. Videos such as the viral “Aligato Dance in Japan” showcase his ability to merge creativity with cultural elements, earning millions of views and cementing his place as a top-tier entertainer on the platform.

Inoxtag’s TikTok strategy also thrives on his ability to participate in trending topics and challenges, making his content instantly discoverable. By joining global trends and adding his personal twist, he ensures his videos remain fresh and relevant. His knack for pairing these trends with high-quality editing and creative execution sets him apart from many other creators, proving that he understands the formula for virality. Even with periods of inactivity, the timeless nature of his top-performing content keeps his TikTok profile engaging and relevant.

Despite a decline in regular posting, Inoxtag’s TikTok remains an important platform for building and maintaining his personal brand. His followers continue to engage with his older content, which retains its charm and humor. While his TikTok account currently shows limited activity, its lasting impact highlights the power of quality over quantity in short-form content creation. This reinforces Inoxtag’s reputation as a versatile creator capable of excelling across multiple platforms.

  • Username: inoxleshionobi
  • Influence Score: 15.5/100
  • Followers: 6.3M
  • Activity: 0 videos/week
  • Engagement Rate: N/A
  • Growth: Stable
  • Average Engagement: 0
  • Posting Habits: Infrequent

Twitter: The Pulse of Updates and Announcements

On Twitter, Inoxtag merges casual updates with strategic promotional content to engage his 3.7 million followers, offering a mix of personal reflections and professional announcements. With a 1.05% engagement rate, the platform supports his goal of keeping fans informed, though it operates with less vibrancy compared to his more visual platforms like TikTok or Instagram. His Twitter activity is primarily geared toward fostering interaction and keeping his audience connected to his latest endeavors.

The platform serves as a hub for concise updates, announcements, and reactions to trending topics. Notable recent tweets include highlights from his Everest climb and manga collaborations, where he effortlessly blends personal experiences with professional milestones. These posts often feature links or cross-references to his other platforms, reinforcing a cohesive social media strategy. By doing so, Inoxtag ensures his Twitter audience remains connected to his broader content ecosystem.

Inoxtag’s Twitter strategy reflects a deliberate approach to building anticipation for projects while offering glimpses into his personal journey. He frequently uses the platform to preview upcoming releases, share gratitude with fans, and reflect on challenges like his Everest expedition. By offering personal insights, he builds relatability and deepens the connection with his audience. Additionally, his tweets often function as a bridge, encouraging fans to engage with his content on other platforms.

Although Twitter has a lower engagement rate compared to his visual platforms, it remains a vital tool for real-time communication and campaign amplification. The platform’s brevity allows him to deliver impactful messages quickly, while its reach supports his efforts to amplify larger projects and announcements. By maintaining a consistent presence on Twitter, Inoxtag ensures his audience remains well-informed and connected across all aspects of his journey.

  • Username: @inoxtag
  • Influence Score: 95.6/100
  • Followers: 3.7M
  • Activity: 1.5 tweets/week
  • Engagement Rate: 1.05%
  • Growth: +1.52% (+56.4K followers in 30 days)
  • Average Engagement: 39.4K
  • Posting Habits: Once a week at 8 PM
  • LinkedIn: Professional Insights with a Creative Edge

    Inoxtag’s presence on LinkedIn highlights a professional and strategic side of his brand, setting it apart from his other platforms. By focusing on ambitious ventures, such as his manga-inspired collections and cinematic projects, LinkedIn serves as a space where he can connect with a professional audience intrigued by the business and strategic aspects of his creative endeavors. Posts detailing milestones, such as selling 200,000 tickets for "Kaizen", blend storytelling with tangible business achievements, creating a compelling narrative that showcases his entrepreneurial spirit.

    The platform enables Inoxtag to engage with industry leaders, collaborators, and fans who are drawn to his bold vision. By incorporating visually captivating images and videos, he narrates his journey while offering exclusive insights into his creative process. These posts don’t just showcase his achievements—they inspire others to pursue bold goals, fostering a professional ecosystem centered on innovation and ambition. The platform allows Inoxtag to position himself as a trailblazer in creative business ventures.

    A key element of Inoxtag’s LinkedIn strategy is transparency and collaboration. He often shares behind-the-scenes glimpses of his projects and expresses gratitude to his collaborators, positioning himself as a team-oriented creator. This transparency strengthens his credibility and builds trust within the professional community, reinforcing his reputation as a multifaceted innovator. His ability to acknowledge contributions and showcase his team underscores the collaborative essence of his success.

    Although Inoxtag’s LinkedIn activity is less frequent than his presence on other platforms, each post is meticulously curated to reflect his brand values and professional persona. The professional tone of the platform complements his other channels, showcasing him as a creator who balances creativity with business acumen. By maintaining this thoughtful approach, he solidifies his position as a leader who effectively bridges artistic creativity and entrepreneurial success.

    • Username: Inoxtag
    • Influence Score: Not explicitly stated
    • Followers: 7,800
    • Activity: 3 posts last month
    • Engagement Rate: Not explicitly stated
    • Growth: No growth metrics
    • Average Engagement: Approx. 500–700 likes per post
    • Posting Habits: Once every few weeks

    Podcast: Motivation in Words

    Inoxtag’s podcast serves as a unique addition to his growing content ecosystem, offering fans a more intimate glimpse into his life, values, and aspirations. By hosting the podcast on Spotify, he leverages one of the most popular audio platforms to reach his audience in a new, impactful way. The podcast combines motivational anecdotes with thought-provoking storytelling, enabling Inoxtag to inspire his listeners while sharing lessons from his personal journey. This approach not only expands his content portfolio but also showcases his ability to engage audiences beyond visual platforms.

    One of the key highlights of Inoxtag’s podcast is its focus on motivation and creativity. Through each episode, he shares insights into his creative mindset, discussing the challenges he’s faced and the goals he continues to pursue. From his journey to climbing Mount Everest to his explorations in content creation, Inoxtag provides actionable takeaways that resonate with listeners who aspire to follow their own ambitions. This narrative approach positions the podcast as a source of inspiration for fans seeking guidance in achieving their personal and professional dreams.

    The podcast also stands out for its engaging and conversational tone, which allows Inoxtag to connect with his audience on a deeper level. Unlike his video or social media content, the podcast format encourages a more reflective and personal style, enabling him to share stories and insights that might not fit within the constraints of shorter formats. By creating this space for authenticity, Inoxtag fosters a stronger connection with his fans, making them feel like active participants in his journey rather than passive observers.

    Beyond inspiration, Inoxtag’s podcast also serves as a platform to highlight his vision and future projects, offering updates on his creative endeavors and long-term aspirations. Whether discussing his latest campaigns or diving into the philosophies that drive his success, the podcast keeps listeners informed while reinforcing his brand as a multi-dimensional content creator. By sharing these updates in a personal and motivational context, Inoxtag ensures that his podcast remains a central pillar of his content strategy, driving engagement and loyalty among his audience.

    Inoxtag's Authority Score and Social Media Rankings Summary

    With a Favikon Authority Score of 9,604 points, Inoxtag ranks #1 in Video Entertainment in France. His cross-platform reach and influence secure his position among the top 1% of creators, showcasing his unparalleled ability to connect with audiences.

    Inoxtag’s Content Strategy: Blending Entertainment with Authenticity

    Inoxtag’s content strategy revolves around a perfect balance of entertainment, inspiration, and personal connection. Across his platforms, his diverse range of content—spanning short-form humor, collaborative challenges, and deeply motivational narratives—caters to a broad audience. His strategy is rooted in authenticity, with each piece of content reflecting his passions, values, and creative energy. Whether climbing Mount Everest, creating relatable skits, or discussing bioethics, Inoxtag’s versatility keeps his audience consistently engaged.

    A key pillar of his strategy is platform diversification. From the high-energy skits on TikTok that target Gen Z to longer, visually captivating YouTube videos that showcase his ambitious projects, Inoxtag tailors his content to each platform’s strengths. His Instagram posts focus on aesthetics and storytelling, connecting with followers through vibrant visuals and personal milestones, while his podcast delivers deeper, reflective insights. This multi-platform approach allows him to tap into multiple audience segments while maintaining a cohesive brand identity.

    Inoxtag’s use of relatable themes and aspirational undertones sets him apart in the content creation space. By sharing both his challenges and successes, he creates a narrative that inspires his followers to dream big and embrace resilience. For instance, his Everest climb isn’t just a feat of physical endurance but also a symbol of setting and achieving ambitious goals, a message he emphasizes across platforms. This combination of humor, authenticity, and ambition has solidified his position as a content creator who resonates deeply with fans.

    Furthermore, collaboration plays a significant role in his strategy. Inoxtag frequently partners with other creators, brands, and influencers, amplifying his reach and injecting fresh perspectives into his content. From TikTok duets to YouTube collaborations, his ability to seamlessly integrate his unique style into partnerships has not only enhanced his visibility but also strengthened his brand’s relatability and relevance.

    Reachability and Partnerships: Challenges and Opportunities

    Inoxtag’s reachability is categorized as "Very Difficult", with an estimated sponsored post cost of $100K. This exclusivity, however, highlights his premium value as a collaborator. Brands partnering with Inoxtag gain access to a highly engaged and diverse audience, spanning millions of followers across TikTok, YouTube, Instagram, and more. His content’s wide appeal, coupled with his creative storytelling, makes him a sought-after figure for campaigns targeting youth, entertainment enthusiasts, and adventure seekers.

    Despite his high demand, Inoxtag maintains a selective approach to partnerships, focusing on brands that align with his personal values and creative vision. This ensures authenticity in sponsored content, preserving the trust and connection he has built with his audience. Whether promoting hydration gear during his Everest climb or showcasing manga collaborations, his partnerships are seamlessly integrated into his storytelling. This ability to balance brand alignment with audience engagement is one of the hallmarks of his success as an influencer.

    For brands, partnering with Inoxtag presents a unique opportunity to tap into a community driven by inspiration, humor, and relatability. His content not only enhances brand visibility but also generates meaningful interactions, as evidenced by his exceptionally high engagement rates across platforms. While his reachability might be a challenge, the ROI for campaigns leveraging his influence often exceeds expectations due to his ability to drive both awareness and action.

    Inoxtag is a testament to the power of versatile and authentic content creation. From his TikTok humor to his YouTube expeditions and motivational podcasts, he engages his audience through diverse yet cohesive storytelling. His ability to seamlessly integrate entertainment, relatability, and ambition has positioned him as a top-tier influencer and content creator. As he continues to expand his creative portfolio, Inoxtag remains an invaluable partner for brands and an enduring source of inspiration for millions worldwide.

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    About the author

    Jérémy Boissinot

    Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.