Who's Who on Social Media
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Quem é Gary Vee | Influenciador B2B

Everyone knows Gary Vaynerchuk as a dynamic entrepreneur and marketing expert, but do you really understand how he leverages social media to grow his influence?

October 15, 2024
Jérémy Boissinot
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Everyone knows Gary Vaynerchuk as a dynamic entrepreneur and marketing expert, but do you really understand how he leverages social media to grow his influence? Beyond being a successful businessman, Gary Vee uses his platforms to share his insights on business, personal growth, and market trends. He connects with millions of followers worldwide through engaging content, providing daily advice and inspiration. Here’s a full analysis of how Gary Vee effectively navigates social media to amplify his brand and stay relevant across industries.​

Gary Vaynerchuck: A Global Influencer & Entrepreneur

Gary Vaynerchuk is an American serial entrepreneur, CEO, author, and speaker, who has become one of the most influential voices in digital marketing and business. He first rose to prominence by growing his family’s wine business into a multi-million-dollar empire, using social media and content marketing. Since then, he’s expanded into a variety of ventures, including VaynerMedia, VaynerX, and VeeFriends, where he focuses on leveraging market trends and consumer behavior to help Fortune 1000 brands succeed. As an early investor in companies like Facebook, Twitter, and Uber, Gary’s reputation for understanding shifts in the business world is well-established.

An Entrepreneur active on Social Media

Gary Vee understands the power of social media. Here's a breakdown on his activity:

LinkedIn:  Business & Marketing Mastery

Gary excels at using LinkedIn to share tactical business and marketing strategies aimed at entrepreneurs, startups, and business professionals. His content, ranging from posts on leadership to personal development, helps connect with a wide array of business decision-makers. By consistently sharing high-value content, he has cultivated an engaged professional community that looks to him for advice on scaling businesses and leveraging social media marketing.

Followers: 5.7M

Influence Score: 98.4/100

Activity: Over 100 posts in the last month, with consistent engagement.

Ranking: #3 LinkedIn U.S.

TikTok: Reaching the Younger Generation

Gary’s success on TikTok comes from his ability to break down complex business ideas into short, engaging videos that appeal to the platform’s younger audience. With TikTok’s algorithm favoring highly consumable, easily digestible content, GaryVee uses his time on this platform to inspire, educate, and motivate aspiring entrepreneurs. His style blends motivation with actionable advice, allowing him to extend his reach into the Gen Z demographic, which craves authentic, to-the-point content. This gives him an edge as a thought leader who is equally accessible and relatable.

Followers: 15M

Influence Score: 88.4/100

X (Formerly Twitter): Quick, Real-Time Insights

On X, Gary frequently tweets quick takes on market trends, consumer behavior, and motivational snippets. His ability to adapt his message to the fast-paced nature of the platform allows him to engage in real-time with his audience, participating in ongoing conversations about business, technology, and social media trends. X serves as an extension of Gary’s thought leadership, where he can communicate his opinions concisely, respond to other industry voices, and share real-time advice. His tweets are often retweeted by others, expanding his reach even further.

Followers: 5.7M

Influence Score: 87.4/100

YouTube: In-Depth Business Lessons

YouTube allows Gary to dive deeper into topics that require more than just a tweet or Instagram post. Through his channel, Gary shares longer, in-depth videos that cover topics like market strategies, entrepreneurship, and personal branding. His popular “Tea with GaryVee” segments or longer keynote speeches give him a chance to showcase his expertise in a more detailed, comprehensive manner, building trust with his audience by providing value through high-quality, actionable content.

Subscribers: 4.5M

Influence Score: 84.6/100

Gary Vaynerchuck's social medias explained

Gary Vaynerchuk’s authority score of 9,670 points solidifies his status as a global social media elite, placing him among the top global influencers. While his reachability for sponsored posts is limited due to his high stature, with an estimated cost of $21K per post, brands value his endorsement immensely due to his authenticity and vast audience reach. Gary’s ability to influence across various platforms highlights his expertise in marketing, consumer trends, and content creation, making him a valuable asset for any brand.

Content Strategy

Gary Vaynerchuk’s content strategy revolves around Marketing & Sales, focusing on practical, no-nonsense advice for growing businesses, scaling brands, and leveraging social media platforms effectively. His dynamic personality and straightforward approach allow him to connect with audiences of all ages, from experienced professionals to young entrepreneurs just starting out. By offering a mix of motivational content, real-life business insights, and actionable tips, Gary remains one of the most trusted voices in the digital marketing landscape.

Atividade e crescimento

Crescimento: O número de seguidores de Gary continua aumentando constantemente em todas as plataformas. Por exemplo, no LinkedIn, sua taxa de crescimento é de +0,6% (+33,8 mil novos seguidores nos últimos 30 dias), refletindo interesse e engajamento contínuos com seu conteúdo. Esse crescimento consistente mostra o impacto duradouro de suas mensagens.

Atividade: Gary Vaynerchuk mantém uma presença altamente ativa em todas as plataformas, postando consistentemente várias vezes por dia. Somente no LinkedIn, Gary postou 104 vezes no mês passado, com uma média de quatro postagens por dia. Essa alta frequência garante que seu conteúdo apareça regularmente na frente do público, mantendo-os engajados.

Acessibilidade: Embora a acessibilidade de Gary para postagens patrocinadas seja marcada como difícil devido ao seu status, o custo estimado de uma postagem ($21 mil) destaca o imenso valor que as marcas atribuem às suas recomendações. Sua influência no LinkedIn, TikTok e Instagram continua significativa, e qualquer colaboração com ele pode gerar visibilidade e credibilidade impressionantes para uma marca.

A presença de Gary Vaynerchuk nas redes sociais é uma aula magistral em branding pessoal e empreendedorismo. Ele usa várias plataformas para alcançar públicos diversos, desde profissionais experientes no LinkedIn até indivíduos mais jovens e motivados no TikTok. Sua capacidade de se manter relevante, manter um alto engajamento e fornecer valor consistente por meio de seu conteúdo faz dele uma das vozes mais influentes no cenário digital atual. Seu profundo conhecimento de marketing, tendências de mídia social e liderança empresarial garante que seu impacto continue a crescer em todas as plataformas.

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About the author

Jérémy Boissinot

Jérémy Boissinot is the founder of Favikon, an AI-powered platform that helps brands gain clarity on creator insights through rankings. With a mission to highlight quality creators, Jérémy has built a global community of satisfied creators and achieved impressive milestones, including over 10 million estimated impressions, 20,000+ new registrations, and 150,000 real-time rankings across more than 600 niches. He is an alumnus of ESCP Business School and has been associated with prestigious organizations such as the French Ministry and the United Nations in his professional pursuits.

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