Who is Fernando Eguiluz?

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Fernando Eguiluz: A Banking Visionary and Social Media Leader in Peru

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Fernando Eguiluz is a financial expert and accomplished leader with over 25 years of experience. As the CEO of BBVA in Peru, he oversees operations in one of the region’s largest financial institutions. Prior to this role, Fernando held several leadership positions within BBVA Mexico, focusing on areas such as corporate banking, business development, and digital transformation.

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His approach to banking extends beyond traditional models. Fernando is passionate about integrating innovation and sustainability into financial systems. He promotes initiatives that support digitalization and sustainable business practices, reflecting a progressive outlook in the sector.

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Aside from his corporate achievements, Fernando is also the author of the book “1 en un millón”, which emphasizes the importance of pushing boundaries and unlocking individual potential. This reflects his dedication to inspiring both his professional network and broader audiences.

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A proud advocate for meaningful engagement, Fernando values community-building. His social media presence is a testament to his efforts to connect with professionals, colleagues, and young individuals. He regularly shares insights, milestones, and motivational messages to inspire his followers.

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Social Coverage Summary: How Fernando Leverage Digital Platforms to Inspire and Connect

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Fernando Eguiluz has built a solid presence on LinkedIn and X (formerly Twitter), with a total following exceeding 77,000 people. His strategic use of these platforms ensures his insights into banking, sustainability, and leadership reach a wide audience.

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LinkedIn: Fernando’s Most Impactful Platform

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Fernando’s LinkedIn account is his most influential platform, boasting over 75.2K followers. This platform allows him to connect with a professional audience, sharing thought leadership pieces, event highlights, and corporate milestones. His posts often receive thousands of interactions, demonstrating his ability to engage with his audience effectively.

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Fernando’s LinkedIn strategy centers on showcasing his leadership at BBVA Peru and inspiring professionals in the finance and tech sectors. He shares a mix of visual content, such as event photos and industry-related infographics, along with personal reflections. This approach humanizes his leadership while reinforcing his authority in the industry.

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Key LinkedIn Metrics

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• Username: @fernando-eguiluz-lozano
• Influence Score: 89.3/100
• Followers: 75.2K
• Activity: 16 posts last month
• Engagement Rate: 0.86%
• Growth: +5.45% (3,900 new followers in the last month)
• Average Engagement: 645 per post
• Posting Habits: 3-4 posts per week

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X (Twitter): A More Personal Connection

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Fernando’s X account, with 2.6K followers, serves as a platform for more concise and informal updates. He uses it to share quick reflections, celebrate achievements, and connect with younger audiences. While it has a lower reach compared to LinkedIn, his consistent activity keeps his profile visible within his niche audience.

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Fernando’s X account serves as a platform for concise and engaging updates focusing on celebrating milestones, sharing industry reflections, and highlighting events. He frequently posts motivational messages inspired by his book “1 en un millón," aiming to inspire his audience. His tweets often showcase BBVA Peru’s achievements, team successes, and community initiatives. This informal yet professional approach helps him connect with a diverse and younger audience.

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Key X Metrics

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• Username: @feguiluzl
• Influence Score: 58.4/100
• Followers: 2.6K
• Activity: 3 tweets per week
• Engagement Rate: 0.21%
• Growth: 0% (no change in the last month)
• Average Engagement: 6 per post
• Posting Habits: 1-3 tweets per week

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The Bigger Picture: Fernando's Influence Through Rankings and Authority

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Fernando Eguiluz ranks #10 in Peru’s Business and Startups category, with a Favikon authority score of 7,943 points. His influence is solidified by his leadership at BBVA Peru and a strong social media presence, especially on LinkedIn. Fernando’s high ranking reflects his expertise in banking, digital transformation, and his ability to inspire and engage audiences in the professional sector.

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Content Strategy and Themes

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Fernando’s content strategy revolves around three key pillars:

1. Leadership and Vision: Posts reflecting his role at BBVA Peru, including event highlights, achievements, and industry updates.
2. Personal Inspiration: Motivational quotes and reflections from his book, “1 en un millón”.
3. Sustainability and Innovation: Discussions on sustainability in finance and the adoption of new technologies in the banking sector

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This strategic mix enables Fernando to balance professional expertise with a personal touch, appealing to a diverse audience of professionals, clients, and young followers.

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Reachability and Partnerships

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Fernando Eguiluz is highly reachable, with an estimated sponsored post cost of $1,800. His LinkedIn influence makes him an ideal partner for campaigns targeting professionals and businesses in the finance, sustainability, and innovation sectors.

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He maintains strong connections with prominent organizations and thought leaders in the industry. These relationships, visible in his creator network, amplify his authority and provide opportunities for partnerships in campaigns related to digital transformation and leadership.

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Fernando Eguiluz’s creator network is anchored by his strong ties to BBVA companies, including BBVA Peru and global BBVA entities. He collaborates with key figures such as Onur Genc, Global CEO of BBVA, and Carlos Torres Vila, Chair of BBVA, highlighting his influence within the organization. This network reflects his leadership in banking, innovation, and sustainability, reinforcing his authority in the financial industry.

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Conclusion: Fernando's Social Media Journey

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Fernando Eguiluz is a shining example of how corporate leaders can use social media to drive meaningful conversations and inspire change. With a focus on sustainability, innovation, and personal growth, he has established himself as a leading voice in Peru’s financial landscape. His strategic use of LinkedIn and X ensures he continues to grow his influence and impact in the digital sphere.

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