CEO & Co-Founder at Butterfly 3ffect AND CCO at Ioconic
Elfried Samba is currently the Head of Community and Social at IOCONIC, a blockchain venture studio. Previously, he was the Head of Social Content at Gymshark, where he was responsible for the brand's organic social media strategy and played a key role in growing its engaged fitness community. He is also a creative storyteller and has worked with other brands. He often shares his insights on social media and advocates for diversity and inclusion in leadership.
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📲Marketing & Sales
💰 Business & Startups
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Startups & Entrepreneurship
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About the author
Sarthak Ahuja
Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.