Who is Beca Oliveira?

Beca Oliveira has quickly become one of Brazil's top content creators in fashion and lifestyle, captivating her audience with a combination of beauty tutorials, style inspiration, and relatable glimpses into her everyday life. Known for her engaging and diverse content, Beca's social media platforms are a reflection of her vibrant personality and passion for style. With a strong presence on TikTok, Instagram, and YouTube, she reaches a broad audience that resonates with her approach to beauty, fashion, and lifestyle content.

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Beca Oliveira: A Rising Star in Fashion and Lifestyle Influence

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Beca Oliveira, widely recognized by her online handle @nottrebeca, is a Brazilian digital influencer and content creator known for her magnetic presence on social media platforms like TikTok and Instagram. Beca's journey to fame began early in her teenage years, and she has since established herself as a compelling voice and visual creator. Her unique ability to resonate with a wide audience through dance, lip-sync, and personal content has propelled her into the spotlight, where she commands a sizable and engaged following. Let's take a deeper look into her background, approach to content, and her rapidly expanding influence in the social media world.

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Background

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Beca Oliveira, born on July 16, 2005, in Aracaju, Sergipe, Brazil, Beca Oliveira grew up in a vibrant Brazilian culture, which has strongly influenced her style and expression on social media. Growing up in Brazil, she was surrounded by the rich diversity of Brazilian music, dance, and pop culture, elements that would later inspire her online presence. Beca’s early interests included fashion, dance, and performance, and as she developed these skills, she started sharing them online, creating a personal brand that reflected her authentic and engaging personality.

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In June 2020, at the age of 15, Beca decided to join TikTok, not knowing that her life would soon change dramatically. She quickly gained traction with her energetic dance routines, lip-sync videos, and content that resonated deeply with the Brazilian and broader Latin American audiences. Her knack for staying on top of trends, combined with her creativity and magnetic personality, made her videos stand out among the millions of uploads on the platform. Since then, her popularity has surged, and she has become a household name in the world of social media influencers.

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Approach to Social Media and Content

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Beca Oliveira’s approach to content creation is marked by a deep understanding of trends, a commitment to authenticity, and a strong visual sense. On TikTok, where she boasts over 3.3 million followers and more than 219 million likes, her content centers around dance challenges, lip-syncing popular songs, and collaborations with fellow creators. Her high-energy performances, combined with her relatable style, create an engaging experience for her audience. Rather than simply following trends, Beca infuses each piece with her unique flair, bringing her personality into every video. She also balances relatable and aspirational themes, often featuring Brazilian music, popular Latin sounds, and global tracks that help her connect with diverse audiences while staying true to her roots. Known for her high-quality production, sharp editing, and vibrant settings, Beca’s content reflects her dedication to crafting visually appealing and entertaining videos.

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On Instagram, where she shares snippets of her life under the handle @nottrebeca_, Beca’s feed showcases a blend of street-style fashion, trendy outfits, and behind-the-scenes moments, establishing her as a budding fashion influencer. This strategic approach helps her expand her brand beyond TikTok, engaging followers who admire her style and creativity. Additionally, her collaborative spirit plays a key role in her content strategy; by working with other influencers and brands, she broadens her reach and fosters a community of followers who appreciate her sociable personality. Notably, she has partnered with brands like the social app Wink, which she promotes seamlessly within her TikTok content. Her thoughtful integration of brand endorsements helps her maintain credibility, as she highlights products that naturally align with her lifestyle and aesthetic.

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Expanding Influence

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Beca Oliveira’s influence continues to expand, with her viral moment in early 2021 marking a significant milestone in her rise to fame. The lip-sync video that garnered over 6 million views and more than 1 million likes established her as a force on TikTok, attracting widespread attention and solidifying her status as a creator to watch. Her commitment to producing high-quality, engaging content has helped her build a devoted following on TikTok and Instagram, where she consistently captivates audiences with creative posts and relatable content. Memorable moments, such as her Halloween 2021 post dressed as Lara Croft—which earned over 141,000 likes—have further cemented her ability to connect with and inspire her followers, showcasing her talent for creating buzzworthy content that keeps audiences engaged.

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Beyond social media, Beca's influence hints at significant growth potential in new markets and industries. Her ability to balance personal, authentic content with brand partnerships demonstrates a business acumen that sets her up for long-term success in the influencer space. With her growing popularity, Beca has positioned herself as a sought-after figure in the Brazilian market and potentially beyond, opening doors to brand endorsements, potential product lines, and even traditional media ventures. Her continued success and relatability could easily support future moves into platforms like YouTube or mainstream media pursuits, such as acting or music. Her rising profile suggests that Beca is poised for a dynamic career, fueled by her expanding online presence and the trust she has cultivated with her audience.

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Social Coverage: Expanding Across Multiple Platforms

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Beca Oliveira is active on TikTok, Instagram, and YouTube, each platform allowing her to showcase different aspects of her personality and style.

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Beca Oliveira's Social Media Strategy

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TikTok: The Cornerstone of Beca Oliveira’s Online Presence

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Beca’s TikTok leverages a dynamic blend of fashion, lifestyle, and humor-focused content that captivates her audience of 3.3 million followers. Her highly active posting frequency of 5.1 times per week ensures that her feed remains fresh and engaging, allowing her to stay consistently top-of-mind among her followers. By focusing on a mix of beauty tutorials, day-in-the-life snippets, and relatable humor, Beca creates a balance of content that resonates deeply with her viewers. This strategy not only brings variety to her posts but also builds a multifaceted persona that audiences find both authentic and entertaining. Her 14.66% engagement rate is a testament to her effective engagement style, demonstrating her knack for creating content that inspires reactions, comments, and shares. The high engagement rate highlights her ability to connect with her audience at a level that keeps them coming back, making TikTok the cornerstone of her digital presence.

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In addition to her strong engagement, Beca's recent growth rate of 3.21% (with +102.6K new followers) reflects her expanding influence, especially in the Brazilian social media space, where she has established herself as a notable influencer. By consistently experimenting with current trends, popular challenges, and personal insights, she stays relevant to both her core followers and potential new fans. Her strong visual aesthetic complements her fashion and lifestyle content, while her lighthearted, humorous approach helps build a genuine connection with viewers. Through TikTok, she also manages to engage with her audience directly, creating an interactive community that feels accessible and involved in her life. This combination of frequent posting, diverse content types, and genuine relatability has proven effective in establishing TikTok as her most influential platform, providing a solid foundation for further brand partnerships and growth opportunities.

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• Username: @nottrebeca
• Influence Score: 93.7/100
• Followers: 3.3M
• Activity: 5.1 videos/week
• Engagement Rate: 14.66%
• Growth: +3.21% (+102.6K followers)
• Average Engagement: 176.8K
• Posting Habits: Every day at 5 AM

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Instagram: Aesthetic Feed with Fashion and Beauty Highlights

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Beca’s Instagram presence, with 616.9K followers, strategically complements her TikTok, offering a polished and visually appealing side to her brand. On this platform, she focuses on curated fashion, beauty looks, and scenic travel shots that align with her aesthetic-driven persona. By posting an average of 16 times per month, Beca consistently keeps her followers engaged, showcasing a variety of lifestyle moments and sponsored posts that resonate with her audience. Her content mix includes everything from stylish outfits to makeup tutorials and skincare routines, providing a comprehensive look into her beauty regimen and personal style. Instagram's visual format enables her to form detailed brand partnerships, where she can leverage her unique style to create sponsored content that feels organic. This allows her to not only promote products but also to influence fashion and beauty trends within her community, attracting followers interested in her specific approach to fashion and travel photography.

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While her 4.26% engagement rate on Instagram is lower than her TikTok, her audience remains loyal and actively engaged with her content. Through carousel posts, Reels, and Stories, Beca offers a deeper look into her daily life and behind-the-scenes moments, fostering a stronger connection with her followers. Instagram Stories are used to showcase real-time updates and engage in Q&A sessions, creating a sense of immediacy that complements the polished feed posts. IGTV videos and highlight reels further allow her to categorize and save important moments for easy access, ensuring that her brand partnerships and aesthetic posts have lasting visibility. This strategy builds her online identity as a fashion-forward, travel-savvy content creator who balances sponsored promotions with authentic lifestyle content, making her a valuable partner for brands targeting an audience passionate about style and aspirational living.

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• Username: @nottrebeca_
• Influence Score: 83.2/100
• Followers: 616.9K
• Activity: 16 posts/month
• Engagement Rate: 4.26%
• Growth: -0.71% (-4.4K followers)
• Average Engagement: 26.3K
• Posting Habits: Every day at 5 AM

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YouTube: Less Frequent but Impactful Content

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On YouTube, Beca’s channel serves as a unique platform for sharing longer-form content that differs from the quick, digestible clips she posts on her primary platforms, TikTok and Instagram. With a follower base of 44K, her channel offers a glimpse into aspects of her life and expertise through in-depth tutorials, personal vlogs, and extended content not shared elsewhere. Despite a minimal posting schedule of around 0.3 videos per month and a recent five-month gap in uploads, Beca maintains an engagement rate of 4.74%, indicating that her YouTube audience is highly loyal and receptive to her content when it’s available. This solid engagement suggests a dedicated follower base who values her presence on the platform, even with infrequent updates.

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YouTube offers Beca substantial potential for expansion should she choose to make it a more active part of her strategy. The platform’s format would allow her to delve deeper into her interests and skills, with content like in-depth tutorials that require more time than her TikTok or Instagram videos allow. By increasing her posting frequency, Beca could not only grow her audience but also strengthen connections with her followers, enhancing the community aspect of her channel. With YouTube’s capability to support longer narratives and visual storytelling, expanding her content here could add value for both her current audience and potential new followers who may prefer extended content over short clips.

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• Username: @nottrebeca
• Influence Score: 20.4/100
• Followers: 44K
• Activity: 0.3 videos/month
• Engagement Rate: 4.74%
• Growth: 0% (+0 followers)
• Average Engagement: 2.4K
• Posting Habits: Infrequent

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Beca Oliveira 's Social Media Influence Summary

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Beca Oliveira holds an impressive authority score of 9,145 points, positioning her as a leading voice in the Brazilian fashion and lifestyle niche. Ranked #19 in the Outfits & Styling category in Brazil, Beca is in the top 1% of influencers within this space. Her significant influence on TikTok and Instagram makes her an attractive partner for brands looking to reach a Brazilian audience. With an estimated sponsored post cost of $7.5K, Beca’s market value is a testament to her reach and engagement, reinforcing her position as a powerful force in the influencer landscape.

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Content Strategy and Creative Approach

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Beca’s content strategy is centered around authenticity, engagement, and a passion for fashion. On TikTok, she shares a variety of content, from quick beauty tutorials and outfit showcases to humorous and relatable videos about everyday situations. Her energetic personality and engaging style make her TikTok videos widely popular, with each post capturing the attention of her audience. Instagram serves as her polished portfolio, where she highlights brand collaborations, lifestyle moments, and fashion choices that align with her aesthetic.

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Beca's ability to connect with her followers through interactive content is a cornerstone of her strategy, often inviting them to share their thoughts or provide recommendations. This interactive approach fosters a loyal community that sees Beca as both a friend and a style icon, which enhances her influence and reach across platforms.

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Beca Oliveira stands out as a dynamic and influential figure in the fashion and lifestyle space. Her engaging content, authentic personality, and high engagement rates have allowed her to build a loyal following across TikTok, Instagram, and YouTube. With potential expansion opportunities through a newsletter and additional brand partnerships, Beca is well-positioned to further her influence in the digital space. Her journey demonstrates the power of authenticity and connection, making her a rising star in Brazil's influencer landscape.

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