South Korea is on a trajectory to become a dominant innovation hub at global scale. The country’s innovation ecosystem excels in all indicators, and is approaching the size of countries such Germany and France. The country now has 1,214 scaleup-sized companies, a 35% increase from 2020. (Source: Mind the Bridge: Tech Scaleup South Korea, Report 2022).
This sprawling business environment has paved way for B2B content creators and influencers who shape and influence decisions of businesses and entrepreneurs. We have curated a list of the most impactful of those in 2024, who have not jus successfully created a large pool of business & entrepreneur audience but also are able to engage them in meaningful manner. Most of these creators make vernacular content which maximizes their reach and relevance in Korean markets.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Explore the Top 10 B2B Korean Content Creators:
1. 김단테
김단테 is a web3 investor and content creator with a focus on the global economy, artificial intelligence, and investments. They are active on various social media platforms, including YouTube, Instagram, and their personal blog, where they share insights and analysis related to these topics. They also provide market updates through their '마이애미주민' channel. With experience as an investment director and representative of BlockTower Capital until 2022, they have a background in financial services, consumer, and infrastructure sectors. Previously, they worked as a portfolio manager, trader, and analyst at Goldman Sachs in Tokyo and Singapore for nine years.
2. EO 이오
EO 이오 is a technology innovator and entrepreneur who has worked with companies like Meta, Google, Amazon, and currently at Netflix. With a background in software development and front-end development, EO has transitioned into various roles in the tech industry, including backend developer, data engineer, and now a partner manager. EO's career journey is characterized by a passion for continuous learning and making career transitions that align with personal interests and growth. Subscribe to EO's global channel for insights into the world of technology and entrepreneurship.
3. 창업오빠 강호동
창업오빠 강호동 is an entrepreneur and YouTube creator who shares his expertise in building businesses and becoming a successful landlord. With 15 years of experience in the business industry and 9 properties under his name, he provides valuable advice on how to achieve financial freedom through real estate investment. Through his YouTube channel, he aims to inspire and guide aspiring entrepreneurs in their journey towards becoming successful business owners and property owners.
4. 황제성
황제성 is a content creator and entrepreneur known for his presence on social media platforms. With a focus on business and management, he shares valuable insights and advice through his videos and posts. He is also the founder of 경영자들, a YouTube channel dedicated to helping others succeed in their business ventures. 황제성's engaging and informative content has gained him a loyal following and has established him as a respected figure in the business community.
5. Ray (지범) Jang
Ray Jang is the Founder and CEO of Atria, specializing in creating winning ads using AI technology. With a background in product development, Ray has worked with notable companies like ByteDance/TikTok, Segment, OneDegree, and Flexport. He focuses on helping businesses access Canva templates to enhance their advertising strategies. Ray shares insights on marketing authenticity and the importance of specificity in ads on his social media platforms.
6. 안규호
안규호 is an entrepreneur and business consultant based in South Korea. He is the founder and CEO of 안대장TV, a popular business-focused YouTube channel with over 270,000 subscribers. He is also the owner of 완미족발, a successful restaurant specializing in 족발 오마카세. In addition to his business ventures, 안규호 is a best-selling author and a motivational speaker. He is known for his dedication to cleanliness and believes that a clean and organized environment is the foundation for success. With his attention to detail and passion for cleanliness, 안규호 has built a reputation for excellence and is dedicated to helping others achieve their goals and live happier lives.
7. Saule Aitkul
Saule Aitkul is an entrepreneur and YouTuber who shares her journey to entrepreneurship and provides tips for personal development on her YouTube channel. She also has an Instagram account where she shares updates and connects with her audience. Saule collaborates with Boosty, a platform that helps creators monetize their content. Additionally, she offers consultations with a trusted psychologist and promotes self-growth. Saule's content includes office tours, equipment recommendations, and insights into her YouTube growth strategies. She also shares her experiences with various platforms and business models. Stay connected with Saule through her Instagram and Telegram channel for updates and join her Discord community for fellow YouTubers. For business inquiries, she is open to collaborations. Boost your career or switch professions with Saule's guidance on data analysis and receive a discount on her courses. Subscribe to her YouTube channel to learn more in just 7 days.
8. 비아토르 VIATOR
비아토르 컴퍼니 is a successful entrepreneur involved in various business ventures such as Airbnb guesthouse, online shopping mall, and marketing. He provides interviews and insights on economics, business management, branding, and advertising. With expertise in 1-person startups, market analysis, and successful case studies, 비아토르 VIATOR shares valuable information on how to make money and succeed in business. He also runs multiple websites and blogs related to business, investment, negotiation, and trade. Follow 비아토르 VIATOR for informative content and entrepreneurial inspiration.
9. 이상한마케팅
이상한마케팅 is a marketing consultant who specializes in creating content that provides insights in business and marketing. They aim to deliver valuable information that helps businesses gain at least one insight in their industry. With their expertise, 이상한마케팅 assists clients in developing effective marketing strategies.
10. 페이퍼로지
페이퍼로지, also known as 페이퍼로지, is an experienced CEO, author, and public speaker. With a background in planning and advertising, 페이퍼로지 has written several books on effective planning and successful presentations. They have received numerous awards for their work in the advertising industry. 페이퍼로지 is known for their expertise in creating visually appealing and impactful PowerPoint presentations. Connect with 페이퍼로지 for lectures, presentations, and inquiries on their website and social media platforms.
Also See: Top Korean Influencers in 2024
About the author
Sarthak Ahuja
Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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