Brazil has established itself as a significant center for beauty influencers who have a influential impact on the beauty industry through social media platforms. These influencers share makeup tutorials, skincare routines, and product recommendations with their large audiences. Here are the top 20 beauty influencers in Brazil, highlighting their unique styles, follower counts, and contributions to the beauty community. Across various social media platforms, these influencers are important in shaping beauty trends and inspiring followers.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Explore the Top 20 Beauty Influencers in Brazil:
20. MENINA VENENO
Brazilian Content Creator 🇧🇷
⭐️Favikon Authority Score: 9262
MENINA VENENO is a Brazilian content creator known for promoting various products and brands on social media platforms like Instagram and TikTok. With a focus on fashion and beauty, MENINA VENENO collaborates with different companies to showcase their products to a wide audience. Additionally, MENINA VENENO shares personal updates and behind-the-scenes glimpses into their life, engaging with followers through a mix of sponsored and organic content.
19. Theulyn Reis
Beauty Influencer and Content Creator
⭐️Favikon Authority Score: 9265
Theulyn Reis is a popular beauty influencer and content creator known for her makeup tutorials and beauty tips. With over 6.2 million followers on TikTok, she has gained a significant following by sharing her passion for all things beauty. Theulyn frequently posts about her favorite products, makeup looks, and hair care routines, providing her audience with helpful and informative content. She also collaborates with brands, sharing sponsored posts and promoting products she believes in. As a dedicated and disciplined individual, Theulyn has worked hard to establish herself as a trusted source of beauty advice and inspiration.
18. Maria Fernanda Marangoni
Beauty and Lifestyle Content Creator
⭐️Favikon Authority Score: 9265
Maria Fernanda Marangoni, also known as Mah Marangoni, is a 20-year-old content creator who specializes in beauty and lifestyle content. She is a Christian and a psychology student who is passionate about makeup and all things beauty. Mah Marangoni shares videos on her YouTube channel, covering topics such as GRWM, makeup tutorials, vlogs, and wedding-related content. She recently got married and often shares updates and highlights from her married life. With a focus on a Christian lifestyle, Mah Marangoni aims to inspire and connect with her audience through her content.
17. Priscila Beatrice
Content Creator and Impersonator
⭐️Favikon Authority Score: 9289
Priscila Beatrice is a content creator and impersonator known for her beauty-related content and her impersonations of Rihanna. She shares makeup tutorials, music, show performances, and works as a lookalike. Her channel offers a variety of content created with love for her audience. She recently went on her first cruise and had an unforgettable experience. She also attended a fashion, music, and art festival on a ship where she met international divas. Priscila is constantly challenging herself and engaging with her followers, sharing special moments and memories with them.
16. Talita Cardozo
Manicurist and Nail Artist
⭐️Favikon Authority Score: 9291
Talita Cardozo is a talented nail artist and manicurist, known for her beautiful hand-painted floral designs. Through her online channel, Talita shares her exclusive nail art techniques, creating stunning works of art on nails. She inspires creativity and provides valuable tips and inspiration for expressing one's artistic side. With a focus on nail care and decoration, Talita's videos offer a unique and dazzling experience for nail enthusiasts.
15. Laura Brito
Content Creator and Beauty Enthusiast
⭐️Favikon Authority Score: 9307
Laura Brito is a content creator and beauty enthusiast who shares tips and advice on beauty, makeup, lifestyle, fashion, and decoration. With a fan page and a strong presence on social media, Laura connects with her audience and provides detailed tutorials and product recommendations. She also shares personal experiences and encourages self-confidence and self-expression. Laura's content is primarily aimed at a female audience, and she has built a dedicated following over the years. As a woman who has overcome challenges, Laura serves as an inspiration for her followers and aims to help them discover their own inner beauty.
14. Léo Silva
Hairstylist and Makeup Artist
⭐️Favikon Authority Score: 9319
Léo Silva is a talented hairstylist and makeup artist based in São Paulo. With a passion for transforming hair and creating stunning looks, Léo has built a reputation for his expertise in color transformations and trendy hairstyles. He has a loyal clientele who trust him to bring out their best versions through his artistic skills. Léo often shares his work on social media, providing inspiration and tips for maintaining healthy hair. His videos showcase his creativity and attention to detail, making him a go-to professional for anyone looking to switch up their style.
13. GUE OLIVEIRA
Stylist, Entrepreneur, Influencer, and Speaker
⭐️Favikon Authority Score: 9338
GUE OLIVEIRA is a Brazilian stylist, entrepreneur, influencer, and speaker. She is the founder of GUE Art Concept and has a strong presence on social media. GUE started her career as a hairstylist thirteen years ago and has since grown exponentially. She believes in the power of hair transformations and their impact on people's lives. GUE is known for her blind makeovers, a trend she pioneered, which has amassed over 200 million views. She listens attentively to her clients' stories to create perfect transformations. During the pandemic, GUE expanded her influence as an online instructor, teaching hairstyling techniques to stylists worldwide. She has also extended her expertise to fashion, clothing, and hair products. Follow GUE OLIVEIRA for hair inspiration and transformative stories.
12. Lisa Barcelos
Content Creator on TikTok and Instagram
⭐️Favikon Authority Score: 9345
Lisa Barcelos is a popular content creator on TikTok and Instagram. With over 10 million followers on TikTok, she creates content about daily life, haircare, and spa days. She is known for her tutorials on how to style curly hair. Lisa also shares her favorite products and promotes brands through her social media platforms. She is a 20-year-old Brazilian influencer who spreads positivity and good vibes through her content. Follow her on Instagram and TikTok for more fun and educational content.
11. Pamella
Content Creator and Beauty Influencer
⭐️Favikon Authority Score: 9352
Pamella is a content creator and beauty influencer known for her YouTube channel and Instagram presence. With a focus on skincare and beauty products, she shares her experiences and recommendations with her followers. Pamella promotes the use of the Wild Rose Oil for clear and hydrated skin. She also shares her personal life and milestones with her audience, including celebrating her relationships and birthdays. With a strong online presence, Pamella has gained a dedicated following and continues to inspire her viewers with her authentic and relatable content.
🔟 Tati Nunes
YouTuber and Influencer
⭐️Favikon Authority Score: 9382
Tati Nunes is a popular YouTuber known for her content on dance, beauty, and lifestyle. With over 23 years of age, she shares her experiences and interests with her followers. She is also an ambassador for various brands and engages with her audience through her Instagram and YouTube channels. Tati often shares personal moments, such as her birthday celebrations and outings with her partner, as well as collaborations and promotions. She is known for her energetic personality and relatable content, and her videos range from dance routines to organizing her makeup collection. Follow Tati Nunes for entertaining and engaging content on YouTube and Instagram.
9️⃣ STHE CARVALHO
Curly hair, beauty & fashion influencer
⭐️Favikon Authority Score: 9392
STHE CARVALHO is a social media influencer known for her curly hair, beauty, and fashion content. With a strong presence on Instagram and TikTok, she has gained a following of over 3.9 million on TikTok. Her posts often feature her showcasing different hairstyles and fashion trends, and she frequently collaborates with other creators, such as @taylaoficiall. STHE CARVALHO is also affiliated with the Love Funk House, where she resides. She can be contacted for collaborations and commercial inquiries through her management at Love Funk House. Stay updated on her latest looks and style tips by following her on Instagram and TikTok.
8️⃣ Mariely Santos
Content Creator and Beauty Enthusiast
⭐️Favikon Authority Score: 9469
Mariely Santos is a content creator and beauty enthusiast. She shares her love for fashion, beauty, and lifestyle on social media. With her vibrant personality and unique style, Mariely provides her followers with tips and recommendations on makeup, skincare, and haircare products. She also collaborates with various brands to bring exclusive discounts and offers to her audience. Follow Mariely to stay updated on the latest beauty trends and to discover new ways to enhance your personal style.
7️⃣ Aila Loures
Content Creator and Beauty Enthusiast
⭐️Favikon Authority Score: 9473
Aila Loures is a popular content creator known for her vibrant and engaging social media presence. With a focus on beauty and lifestyle, she shares her adventures, skincare routines, and fashion inspiration with her followers. Aila also collaborates with brands and promotes products through sponsored posts. Her upbeat and relatable personality has earned her a large following on platforms like TikTok and Instagram. Through her content, Aila aims to inspire and entertain her audience while sharing her love for all things beauty.
6️⃣ Dani Diz
Beauty Influencer and Content Creator
⭐️Favikon Authority Score: 9483
Dani Diz is a popular beauty influencer and content creator known for sharing tips, tutorials, and product recommendations. With a focus on makeup and beauty, Dani provides her followers with valuable insights and reviews. She is also an ambassador and presenter for various brands. Through her social media presence, Dani aims to inspire and entertain her audience with her genuine and relatable content.
5️⃣ Bianca Andrade
Entrepreneur and Social Media Influencer
⭐️Favikon Authority Score: 9484
Bianca Andrade is an entrepreneur, CEO, and social media influencer known for her beauty brand, Boca Rosa Beauty. She is also a communicator and doula, and is passionate about animal welfare. Bianca shares her life, experiences, and fashion choices on social media, and has a large following. She recently launched the Boca Rosa Academy, a project aimed at empowering and educating women from communities. Bianca is dedicated to making a positive impact in the world and inspiring others to pursue their dreams.
4️⃣ Sofia Santino
Fashion and Beauty Influencer
⭐️Favikon Authority Score: 9574
Sofia Santino is a popular social media influencer known for her fashion and beauty content. With a focus on makeup tutorials, product reviews, and styling tips, she has gained a large following on various platforms. Sofia often shares her personal experiences and recommendations, showcasing her favorite fashion trends and beauty products. Her posts are filled with vibrant photos and engaging captions, providing inspiration for her audience. She also collaborates with brands to promote their products, offering discount codes and special offers to her followers. Follow Sofia for all things fashion and beauty.
3️⃣ Camila Pudim
Content Creator and Beauty Enthusiast
⭐️Favikon Authority Score: 9575
Camila Pudim is a popular content creator known for her beauty and humor videos on TikTok and YouTube. With 13 million followers on TikTok and 5 million subscribers on YouTube, she has built a strong presence on social media. She is also an ambassador for the brand BATOM ATREVIDO and creates content focused on beauty and humor. Camila regularly posts about her daily life and shares behind-the-scenes moments with her followers. She recently collaborated on a campaign promoting the perfect pairing of Fanta flavors. Camila is known for her fun and energetic personality, and her followers love her relatable and entertaining content.
2️⃣ Mari Maria
Makeup Artist and YouTuber
⭐️Favikon Authority Score: 9577
Mari Maria is a popular makeup artist and YouTuber known for her beauty and makeup tutorials. She is the founder of Mari Maria Makeup, a brand that offers a wide range of beauty products. With a focus on providing protection and hydration for the skin, Mari Maria is a beauty expert who promotes the importance of skincare. She also shares her favorite makeup looks, tips, and tricks with her followers. Mari Maria is passionate about creating memories and cherishing moments. She has collaborated with various brands and frequently hosts live events and promotions. As a mother, she is dedicated to ensuring the well-being and development of her children, and she recommends Nutri Fases, a line of nutritious products for kids. Mari Maria's content is a mix of beauty, lifestyle, and personal moments, all delivered with her signature style and charm.
1️⃣ Franciny Ehlke
Beauty Influencer and Content Creator
⭐️Favikon Authority Score: 9726
Franciny Ehlke is a renowned beauty influencer and content creator known for her expertise in makeup and beauty. With a strong presence on social media, she shares her passion for cosmetics and fashion, providing tips, tutorials, and reviews to her dedicated followers. As a recognized figure in the beauty industry, Franciny has collaborated with numerous brands and has been featured in publications such as Forbes Under 30. Her travels to countries like Japan and South Korea have allowed her to explore unique beauty trends and showcase them to her audience. With a focus on skincare and makeup, Franciny continues to inspire and empower her followers with her creative and innovative content.
See more 👀 : Top 20 Twitch Influencers in Brazil
About the author
Capucine Munuera
Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.
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