Who is Sara Plowman, aka Sara Uy?

Sara Plowman, also known as Sara Uy on social media, is a Senior Business Development Manager at Pareto Law, leveraging her extensive experience to engage and educate her audience on platforms like LinkedIn, TikTok, and Instagram. With a strategic approach, she shares insights on sales, business development, and her personal experiences, creating a dynamic presence across multiple social media platforms.

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Sara Plowman: a dynamic figure in the world of sales and social media

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Sara Plowman, professionally known as Sara Uy on social media, is a dynamic figure in the world of sales and social media, blending traditional sales expertise with a modern, engaging online presence. Known for her candid and relatable content on platforms like LinkedIn, TikTok, and Instagram, Sara has built a reputation as a thought leader who provides valuable insights into the sales industry, specifically in the areas of sales leadership, mentorship, and career growth. Her journey from corporate sales professional to digital influencer has inspired countless individuals who aspire to excel in the competitive world of sales while embracing authenticity in their personal brands.

Sara’s career in sales began at Pareto Law, a leading sales training and recruitment company, where she rose to become a Senior Business Development Manager. Her role at Pareto Law allowed her to work closely with graduate and executive sales recruitment, assessment, and training, helping businesses build effective sales teams and empower future leaders. Through this experience, Sara honed her skills in understanding both the technical and human aspects of sales, enabling her to offer nuanced perspectives on sales strategy, talent acquisition, and leadership. Her insights on effective team-building and sales management have been widely praised and are often highlighted in her social media content.

Sara’s presence on social media has expanded her influence far beyond the traditional boundaries of sales. Recognizing the power of digital platforms to connect with a wider audience, Sara started sharing her experiences, challenges, and victories in the sales industry through posts and videos. Her content is marked by authenticity and humor, as she frequently posts about the ups and downs of working in sales, sharing relatable anecdotes that resonate with her followers. Her TikTok and Instagram accounts, in particular, offer a behind-the-scenes look into her daily life, giving followers an honest view of what it’s like to thrive in a high-pressure career while maintaining a balanced personal life.

One of the aspects that sets Sara apart from other sales influencers is her ability to connect with her audience on a personal level. Sara’s posts often touch on common challenges faced by women in sales and business, such as overcoming self-doubt, navigating a male-dominated industry, and balancing career ambitions with personal well-being. Her transparency in discussing these topics has built a strong rapport with her followers, many of whom see her as a mentor and role model. Sara’s advice is practical and actionable, often addressing specific scenarios, such as handling cold calls, managing rejection, and staying motivated, making her content valuable to both new and experienced sales professionals.

Sara’s influence has not gone unnoticed in the broader industry. She was recently recognized as one of the “100 Powerful Women in Sales” by Demandbase, a testament to her impact on the field. This recognition speaks to her dual influence as both a top-performing sales professional and a social media personality who uses her platform to elevate the voices of women in sales. Through her social media presence, she encourages her audience to embrace resilience, set ambitious goals, and constantly work towards self-improvement.

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A B2B Influencer active on social media

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Sara Plowman maintains a strong and diversified social media presence across LinkedIn, TikTok, and Instagram, utilizing each platform to share professional insights and connect with a wide-ranging audience.

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Sara Plowman's Social Media Strategy

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LinkedIn: Empowering Sales Professionals with Insightful and Relatable Content

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LinkedIn is Sara’s most significant platform, where she has built a following of 66.4K. Her content primarily focuses on sales strategies, career advice, and reflections on her professional journey. Through LinkedIn, Sara shares in-depth posts that often include personal experiences and actionable tips, making her a go-to source for individuals looking to improve their sales skills. She is recognized for her engaging writing style and ability to turn everyday work scenarios into relatable lessons.

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Sara’s LinkedIn content has helped her grow her audience by 35.04% in the past month, adding 17.1K new followers. With a solid engagement rate of 2.25%, Sara’s content consistently draws attention and fosters discussions among her followers. Her posting schedule is frequent, with daily updates at 3 PM, ensuring regular engagement and maintaining visibility among her professional network.

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Key LinkedIn KPIs:

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• Username: @saraplowman

• Influence Score: 92.6/100

• Followers: 66.4K

• Activity: 18 posts last month

• Engagement Rate: 2.25%

• Growth (last 30 days): +35.04% (+17.1K followers)

• Average Engagement: 1.5K

• Posting Habits: Every day at 3 PM

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TikTok: Breaking Down Sales with Humor and Relatability

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Under the username @sploww, Sara brings a more dynamic and humorous approach to her content on TikTok. Her TikTok videos often revolve around sales tips, funny work-related scenarios, and relatable moments from her daily life. With a growing follower base of 153.1K, she has successfully tapped into the platform’s format to connect with a younger audience, particularly those interested in sales and business development.

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Sara’s engagement rate on TikTok is particularly impressive at 13.5%, showcasing the effectiveness of her content in driving viewer interaction. Despite a lower posting frequency of 0.6 videos per week, each video garners significant views, indicating that her content remains relevant and shareable. She maintains a consistent posting time of 7 PM, which aligns well with peak engagement periods on the platform, helping her maintain a steady growth of 5.8%.

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Key TikTok KPIs:

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• Username: @sploww

• Influence Score: 86.6/100

• Followers: 153.1K

• Activity: 0.6 videos per week

• Engagement Rate: 13.5%

• Growth (last 30 days): +5.8% (+8.4K followers)

• Average Engagement: 238.5K

• Posting Habits: Twice a day at 7 PM

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Instagram: Showcasing Authenticity and Career Highlights with Visual Storytelling

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On Instagram, Sara operates under the username @sarauyyy, where she shares a mix of Reels, posts, and stories that capture both her professional and personal life. With 20.6K followers, her Instagram content ranges from sales advice to travel diaries, lifestyle posts, and humorous takes on everyday situations. This blend allows her to maintain a connection with her audience, keeping them engaged with varied content that goes beyond just sales.

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Sara’s Instagram account shows a notable engagement rate of 7.99%, reflecting the success of her Reels in reaching a broad audience. She posts three times a week, typically at 12 AM, which may seem unusual but effectively targets late-night scrollers and international viewers, maximizing reach. Over the past month, her follower base has grown by 52.3%, indicating a strong upward trend in engagement and popularity.

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Key Instagram KPIs:

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• Username: @sarauyyy

• Influence Score: 81.1/100

• Followers: 20.6K

• Activity: 15 posts last month

• Engagement Rate: 7.99%

• Growth (last 30 days): +52.3% (+7.1K followers)

• Average Engagement: 1.6K

• Posting Habits: 3 times a week at 12 AM

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Sara Plowman's Social Media Influence

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Sara Plowman has an authority score of 8,514 points, marking her as a prominent figure online, particularly in the sales and business development space. She is ranked #74 on LinkedIn in the United States and holds the #4 position in the Sales category within the country. Her influence scores across LinkedIn (92.6), TikTok (86.6), and Instagram (81.1) reflect her ability to engage audiences across multiple platforms. Despite differences in content style, she effectively maintains her brand identity across all channels, leveraging her strengths to reach diverse demographics.

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Deep Summary of Content Strategy

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Sara’s content strategy is tailored to the unique dynamics of each platform. On LinkedIn, her approach is professional yet approachable, with long-form posts that mix personal anecdotes with sales strategies. She often shares her experiences working in business development, offering practical tips and encouraging her followers to engage by sharing their own stories. This creates a sense of community and positions Sara as a mentor figure for aspiring professionals.

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TikTok allows her to be more playful, using humor and short-form videos to share sales tips and engage her audience. The lighthearted tone helps to break down complex sales concepts into digestible content, making it accessible for younger audiences who might just be starting their careers. This strategy has been highly effective, as reflected by her high engagement rate on the platform.

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On Instagram, Sara blends her professional insights with elements of her personal life. This approach helps humanize her brand, allowing followers to see a more relatable side of her. She uses Instagram Reels to reach a larger audience, capitalizing on trending audio and popular formats to keep her content fresh and engaging. Her ability to balance informative content with relatable and humorous posts has contributed to her rapid follower growth.

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Reachability and Partnerships

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Sara’s reachability is classified as “Normal,” with an estimated sponsored post cost of $3.8K. Her well-rounded social media presence and expertise in sales make her an appealing partner for brands looking to connect with business professionals, particularly in the sales and training sectors. She has already collaborated with industry leaders to share insights and promote products, further establishing her credibility in the space. These partnerships often involve sponsored content, where Sara seamlessly integrates product mentions into her informative posts, maintaining the authenticity of her brand.

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Sara Plowman has adeptly positioned herself as a leading figure in the business development and sales community through strategic use of LinkedIn, TikTok, and Instagram. Her ability to craft content that resonates across different platforms highlights her versatility and understanding of social media dynamics. Whether offering professional advice, sharing personal experiences, or engaging in lighthearted humor, Sara’s content consistently draws attention and fosters community engagement. With her strong authority scores, robust growth rates, and approachable style, she continues to be a key influencer for those seeking insights on sales and business development. Brands looking for a credible partner to reach a professional audience would find Sara’s platforms highly effective for promoting their message.

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