Who is Savannah Rose LaBrant?

Savannah Rose LaBrant is a household name in the family vlogging sphere, captivating millions with her authentic portrayal of family life. Her extensive social media presence spans TikTok, Instagram, YouTube, and X, with a combined following exceeding 50 million. Savannah is best known for sharing heartwarming, relatable, and visually stunning content that showcases her journey as a wife, mother, and entrepreneur. Her ability to create meaningful connections with her audience makes her one of the most influential figures in the parenting and motherhood niche.

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Savannah Rose LaBrant: A Leading Figure in Family Vlogging and Social Media Storytelling

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Savannah Rose LaBrant is a prominent figure in the family vlogging and social media world, celebrated for her authentic portrayal of family life and motherhood. With a devoted audience across TikTok, Instagram, YouTube, and more, Savannah has built a digital empire by sharing the heartfelt moments of her life with her husband, Cole, and their four children. Her journey began as a YouTuber, where she documented her family’s milestones and day-to-day adventures on The LaBrant Fam channel, capturing the hearts of millions. Through her relatable content, Savannah has become a trusted voice for parents navigating the joys and challenges of raising children in today’s world.

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Beyond her role as a social media influencer, Savannah is also a storyteller at heart. She co-authored a book with her husband, sharing the intimate and inspiring details of their family’s adoption journey. This publication reflects her passion for connecting with others through personal narratives that emphasize love, faith, and resilience. Her ability to balance candid moments with visually polished content allows Savannah to stand out in the crowded digital space, fostering a loyal community that admires her authenticity. Her posts often highlight key moments such as her children’s birthdays, family vacations, and the everyday realities of motherhood, making her content both aspirational and deeply relatable.

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In addition to her online presence, Savannah’s influence extends into brand partnerships and collaborations, where she seamlessly integrates products into her storytelling. Her partnerships with brands like Vivrelle highlight her ability to align with companies that resonate with her audience while maintaining the genuine tone her followers adore. Savannah’s commitment to sharing her journey has solidified her position as a leading figure in the parenting and motherhood niche, inspiring millions to embrace family life with love, faith, and positivity.

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An Influencer active on social media

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Savannah's massive social coverage includes 30.2 million followers on TikTok, 12.9 million on YouTube, 7.1 million on Instagram, and 8.4K on X. These platforms allow her to reach diverse audiences, solidifying her status as a top-tier content creator in the family and motherhood niche.

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TikTok: Where Savannah Shines as a Family Entertainer

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TikTok serves as Savannah's primary platform, boasting an impressive 30.2 million followers. Here, she creates fun and engaging videos, often featuring her children in heartwarming moments or playful dances. Her TikTok content is a mix of viral trends, family milestones, and sponsored collaborations, showcasing her ability to blend authenticity with brand partnerships.

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Savannah’s TikTok videos consistently achieve millions of views, with highlights including a recent post reaching over 17.1 million views and 943.8K likes. Her content is characterized by its relatability and joy, resonating deeply with her audience. Savannah's TikTok strategy is highly effective, leveraging consistent posting and engaging captions to foster audience interaction.

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• Username: @savv.labrant
• Influence Score: 90.7/100
• Followers: 30.2M
• Activity: 0.4 videos per week
• Engagement Rate: 0.89%
• Growth: Stable (0% change in the past 30 days)
• Average Engagement: 267.7K
• Posting Habits: Twice a month, typically at 5 AM

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Instagram: A Glimpse into Family and Lifestyle

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With 7.1 million followers, Savannah’s Instagram is a curated gallery of family moments, stylish photos, and parenting advice. Her content is a mix of posts, reels, and stories that highlight her life as a mother of four. Instagram allows Savannah to connect deeply with her audience through personal captions and visually stunning imagery.

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A standout post, featuring Savannah and her eldest daughter, garnered 657.8K likes and 2.9K comments, exemplifying her ability to engage her community meaningfully. Her Instagram engagement rate of 6.51% is exceptional for an account of her size, reflecting the loyalty of her followers.

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• Username: @sav.labrant
• Influence Score: 88.3/100
• Followers: 7.1M
• Activity: Three posts per month
• Engagement Rate: 6.51%
• Growth: -1.77% (-127.3K followers in the last 30 days)
• Average Engagement: 463.2K
• Posting Habits: Weekly, typically at 3 AM

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YouTube: The LaBrant Fam's Core Platform

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Savannah and her husband, Cole, co-manage their YouTube channel, The LaBrant Fam, which boasts 12.9 million subscribers. The channel is a hub for longer-form family vlogs, milestone celebrations, and day-in-the-life videos. It provides an intimate look at their family dynamics and offers followers a deeper connection beyond short-form content.

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Recent videos, such as “Everleigh’s 1st Day of Middle School,” have garnered over 1.1 million views, showcasing their ability to maintain relevance and interest. However, with limited uploads (1.5 videos per month), there is potential for growth if they increase their posting frequency.

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• Username: @ColeAndSav
• Influence Score: 85.2/100
• Followers: 12.9M
• Activity: 1.5 videos per month
• Engagement Rate: 0.12%
• Growth: Stable (0% change in the past 30 days)
• Average Engagement: 14.9K
• Posting Habits: Monthly

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Savannah Rose LaBrant's Social Media Influence Summary

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Savannah's Favikon authority score of 9,637 positions her "Among the Social Media Elite." Her dominance in the motherhood niche is unparalleled, with her #1 ranking in the Motherhood category in the United States. Across platforms, she maintains a strong connection with her audience, exemplified by her high engagement rates on TikTok and Instagram.

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Content Strategy: Building Relatability and Family Bonds

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Savannah’s content strategy is built around storytelling and authenticity. By sharing the joys and challenges of parenting, she creates a sense of relatability that resonates with her audience. Her TikTok is a platform for viral moments, while Instagram provides a more curated and personal perspective. On YouTube, she engages followers with longer narratives, allowing them to witness the LaBrant family’s journey in depth.

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Her reachability, however, is classified as Very Difficult, with a high estimated cost of $21K per sponsored post. This reflects the premium nature of her influence, making her an ideal partner for brands targeting family-oriented audiences.

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Reachability and Partnerships

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Savannah has collaborated with prominent brands like Vivrelle, effectively incorporating sponsorships into her content without compromising authenticity. Her ability to seamlessly weave product promotions into her storytelling is a testament to her marketing savvy. Despite her limited availability, her collaborations deliver high engagement and visibility, making her a valuable partner in the social media space.

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Savannah Rose LaBrant is a powerhouse in the social media and family vlogging realms, with her influence spanning multiple platforms. Her content, rooted in authenticity and relatability, resonates with millions of followers, making her a trusted voice in parenting and lifestyle. As she continues to inspire and connect with her audience, Savannah's impact shows no signs of waning, solidifying her place as a leading figure in the digital space.

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