Who is Carsten Maschmeyer? | B2B Influencer

Carsten Maschmeyer has established himself as a prominent figure in the entrepreneurial and investment landscape, leveraging social media to extend his influence and share his expertise. His social media presence spans multiple platforms—LinkedIn, Instagram, and Twitter (X)—where he offers insights into leadership, startup culture, and business growth. With a keen understanding of his audience's needs, Carsten creates content that resonates with aspiring entrepreneurs, business leaders, and investors. His consistent engagement, high follower growth, and authoritative online presence position him as a mentor and guide for the next generation of entrepreneurs, particularly within the German and European markets.

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Carsten Maschmeyer: A Visionary in Startup Investment and Entrepreneurial Mentorship

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Carsten Maschmeyer is a highly respected entrepreneur, investor, and mentor, renowned for his commitment to supporting startups and innovative businesses. Throughout his career, he has invested in over 140 companies across Germany, Europe, and the United States, making a substantial impact on the startup ecosystem. Carsten’s entrepreneurial journey has been marked by his ability to recognize and nurture promising ideas, providing not only capital but also mentorship and strategic guidance.

With teams based in major hubs such as Munich, Berlin, Hanover, and San Francisco, Carsten has established a global footprint. His work focuses on future-proof tech startups and innovation-driven companies, with a particular emphasis on fostering sustainable growth and resilience. Beyond his investment activities, Carsten actively shares his knowledge and insights through speaking engagements, publications, and social media, solidifying his reputation as a thought leader in the entrepreneurial and business communities. His dedication to empowering young entrepreneurs and fostering innovation reflects his passion for shaping the future of business and technology.

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A Leading Voice Across Social Platforms

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Carsten Maschmeyer maintains a strong social media presence across LinkedIn, Instagram, and Twitter. His content strategy on each platform is carefully tailored to engage specific audience segments.

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LinkedIn: The Platform for Professional Insights and Entrepreneurial Guidance

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Carsten’s LinkedIn profile is his most influential social media platform, where he engages a professional audience interested in entrepreneurship, investment, and leadership. His content strategy on LinkedIn focuses on delivering high-value insights, often shared through in-depth posts about business strategy, leadership principles, and investment advice. He uses LinkedIn as a platform to foster discussions on innovation, resilience, and strategic thinking, offering actionable advice to entrepreneurs and business leaders alike.

Carsten’s posts on LinkedIn are consistently well-received, as they align with the professional tone and expectations of his audience. His engagement rate and growing follower count reflect the value his audience places on his insights, establishing him as a top voice in the German entrepreneurial and business sectors. He frequently posts about current trends, shares motivational stories, and provides updates on his own investments, creating a rich feed of content that appeals to those seeking mentorship and inspiration in their own business ventures.

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• Username: @carsten-maschmeyer
• Influence Score: 93.5/100
• Followers: 357.9K
• Activity: 11 posts in the last month
• Engagement Rate: 1.38%
• Growth: +1.67% (5.8K new followers)
• Average Engagement: 4.9K
• Posting Habits: Posts three times a week, typically at 7 AM,

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Instagram: A Mix of Personal Moments and Business Insights

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On Instagram, Carsten showcases a more personal side, balancing professional insights with glimpses into his family life, hobbies, and personal milestones. This approach helps humanize his brand and provides a relatable aspect to his digital presence, allowing his audience to connect with him on a more personal level. His posts range from family events, such as weddings and celebrations, to motivational quotes and reflections on business philosophy.

Carsten’s Instagram feed is crafted to appeal to followers who value authenticity and enjoy seeing the personal stories behind successful business figures. This mix of content enables Carsten to broaden his appeal beyond strictly professional circles, making his profile a source of inspiration for both aspiring entrepreneurs and general followers who admire his achievements and lifestyle.

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• Username: @maschmeyer
• Influence Score: 87/100
• Followers: 193.5K
• Activity: 20 posts in the last month
• Engagement Rate: 1.52%
• Growth: +1.67% (3.2K new followers)
• Average Engagement: 2.9K
• Posting Habits: Daily at 5 PM

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X (Twitter): Strategic and Focused Communication

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Carsten’s presence on Twitter is more streamlined, with a focus on sharing concise and impactful thoughts on business, leadership, and current events. Although Twitter is not his primary platform, Carsten maintains regular engagement, primarily targeting his German-speaking audience with posts in German. His content often includes quick reflections on leadership, comments on current economic issues, and short insights aimed at entrepreneurs.

Twitter allows Carsten to engage with a different segment of his audience who prefer quick, digestible content. His tweets resonate with those who appreciate direct and actionable advice in a concise format. Carsten’s engagement on Twitter, while smaller in scale compared to his LinkedIn or Instagram, adds an additional layer to his social media strategy, demonstrating his adaptability in reaching audiences across different digital spaces.

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• Username: @maschmeyer
• Influence Score: 87/100
• Followers: 193.5K
• Activity: 20 posts in the last month
• Engagement Rate: 1.52%
• Growth: +1.67% (3.2K new followers)
• Average Engagement: 2.9K
• Posting Habits: Daily at 5 PM

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Carsten Maschmeyer's Social Media Influence Summary

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With an authority score of 7889, Ann Handley ranks as a recognized authority on social media within the marketing and content creation fields. Her highest-ranking platform is LinkedIn, where she is in the top 1% of influencers in the United States and holds the #7 rank in Content Marketing & Copywriting. Ann’s social media influence is most pronounced on platforms like LinkedIn and X, where her professional expertise and insights resonate with a broad audience of marketers and professionals.

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Content Strategy: Balancing Professionalism and Personality

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Ann’s content strategy is a balanced mix of marketing insights, educational content, and personal touches. She combines professional knowledge with a unique, approachable style, often using visuals like hand-drawn charts to illustrate her points. This approach not only enhances engagement but also sets her apart from other industry influencers. Ann’s posts often include humorous and relatable commentary, which helps humanize her brand and makes her insights more accessible.

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Reachability and Partnerships

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Ann’s reachability is rated as normal, with an estimated sponsored post cost of $875. Her partnerships reflect her standing as a respected thought leader in the marketing world. Ann collaborates with brands that align with her content, reinforcing her influence in the industry. Her presence as a keynote speaker and contributor at major events further amplifies her reach, making her an attractive partner for brands looking to engage a professional marketing audience.

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Ann Handley stands out as a leading figure in content marketing, with a social media presence that combines professional insights with personal touches. Her influence is most prominent on LinkedIn, where she connects deeply with her professional audience. Through her newsletter, she further establishes herself as a trusted source of marketing wisdom, reaching readers on a more personal level. Ann’s dedication to her craft, her unique approach to content, and her strategic partnerships make her a pioneer in the marketing industry, continually shaping how professionals approach digital storytelling.

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