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Top Malaysian Influencers in 2025
Malaysia boasts a dynamic influencer scene, with creators excelling in niches like fashion, beauty, travel, food, and technology. Prominent on platforms such as Instagram, YouTube, and TikTok, these influencers engage diverse audiences through unique content and have collaborated with major brands on impactful campaigns.
All real-time rankings of all platforms and countries are available here.
Here’s the list of the top Malaysia Influencers in 2025:
20. Aikah Ika
Aikah Ika is a popular content creator on social media, known for her TikTok videos and product reviews. With over 4.1 million followers, she shares random content and provides paid and gift reviews. Recently, she became a new mother and shared her journey of pregnancy and childbirth with her followers. Aikah is also an advocate for postpartum care and shares tips and advice for new mothers. She occasionally shares tutorials and fashion tips, including hijab tutorials and outfit ideas. Follow Aikah for a mix of content, from motherhood to fashion inspiration.
Followers on Social Media: 5.1 M
Favikon Authority Score : 9 127 pts
19. Hanis Zalikha
Hanis Zalikha is a popular Malaysian celebrity known for her work in the entertainment industry. She is also a dedicated homemaker, sharing her experiences and tips on managing a household. Hanis is active on social media, where she engages with her followers and shares updates about her personal and professional life. Her posts often include photos and videos of her family, as well as endorsements for various brands. Hanis is well-known for her cooking skills and often shares recipes and cooking tutorials with her followers. She is a positive and relatable figure, admired by many for her down-to-earth personality.
Followers on Social Media: 6.8 M
Favikon Authority Score : 9 133 pts
18. Nabilah Zulyadaini
Nabilah Zulyadaini, also known as Muabellaz, is a talented makeup artist and social media influencer. She shares her daily life, family moments, cooking, and outfit inspiration on her Instagram page, @muabellaz. With her expertise in makeup, she introduces new products and provides tutorials to her followers. Nabilah is known for her high coverage foundation, Trulooks x Muabellaz, available in four shades. She also promotes other beauty brands and shares her favorite products. Nabilah engages with her audience through live sessions, where she showcases her makeup skills and discusses different topics. Her engaging content and passion for beauty make her a popular figure in the beauty community.
Followers on Social Media: 6.1 M
Favikon Authority Score : 9 137 pts
17. NaOra Daishi
NaOra Daishi is a fashion influencer and entrepreneur known for her trendy and affordable clothing collections. With a strong presence on social media, she shares her fashion tips and promotes her brand through engaging content. NaOra also actively engages with her followers and organizes meet-ups and events to connect with her fans. She is passionate about fashion and aims to inspire others with her stylish and accessible designs. Join her on her fashion journey and stay updated with the latest trends!
Followers on Social Media: 11.1 M
Favikon Authority Score : 9 146 pts
16. Fattah Amin
Fattah Amin is a popular actor and model known for his work in the Malaysian entertainment industry. He has appeared in numerous TV shows, films, and commercials, showcasing his versatile acting skills. Fattah is also involved in various brand collaborations and events, often seen promoting products and engaging with his fans on social media. With his charming personality and good looks, Fattah has gained a significant following and continues to be a prominent figure in the entertainment industry.
Followers on Social Media: 4.6 M
Favikon Authority Score : 9 150 pts
15. Anas
ANAS is an entrepreneur and CEO known for his motivational posts on social media. He is the CEO of a successful business and often shares his insights on business and motivation. ANAS believes in working hard and trusting in success. His social media presence is focused on inspiring others and wishing for blessings and prosperity for everyone. ANAS is highly regarded by his followers and is known for his positive and uplifting content.
Followers on Social Media: 4.2 M
Favikon Authority Score : 9 152 pts
14. Hadrey Ali
Hadrey Ali, a TikTok user from Malaysia, creates parody and lip-sync videos. Known for sharing content related to fashion, henna art, and daily life situations. Posts include embroidery collections, henna art tutorials, and comedic sketches. Engages in trending challenges and collaborations. Shares personal insights and creative content. Embraces cultural celebrations like Chinese New Year. Incorporates humor and storytelling in videos. Active on TikTok with a diverse range of content.
Followers on Social Media: 453.8 K
Favikon Authority Score : 9 153 pts
13. Shuib Sepahtu
Shuib Sepahtu is a well-known Malaysian comedian and television personality. He is the founder of Bubblebee Malaysia and is known for his comedic performances and hosting roles on Suria TV. Shuib is also involved in various philanthropic activities and is known for his generosity. He has a strong social media presence and often shares updates about his work and personal life with his followers.
Followers on Social Media: 7.5 M
Favikon Authority Score : 9 137 pts
12. Faris Zakaira
Faris Zakaria, also known as Soloz, is a professional gamer and streamer known for his highlights from his gaming streams. He is active on various social media platforms, including Facebook and Instagram, where he shares his content and engages with his followers. With a strong presence in the gaming community, Faris is recognized for his skill and dedication in the gaming industry. He has collaborated with various brands and is known for his latest collaboration with Fipper. Follow Faris for exciting gaming content and updates on his upcoming projects.
Followers on Social Media: 4.5 M
Favikon Authority Score : 9 201 pts
11. Putri Desebel
Putri desebel, a content creator on TikTok, shares her experiences exploring Malaysia. She showcases traditional Malaysian dances, local cuisine, and tourist attractions. Putri also engages in fun challenges and shares personal anecdotes. She collaborates with other influencers and promotes tourism in Malaysia. Her content includes a mix of entertainment, lifestyle, and cultural elements. For collaborations, she can be contacted through her Instagram account. Follow Putri for a glimpse into Malaysian culture and daily life.
Followers on Social Media: 1.7 M
Favikon Authority Score : 9 224 pts
10. Azfar Herisyam
Azfar Herisyam is a lifestyle content creator and YouTuber based in Malaysia. With a passion for creating engaging and entertaining content, Azfar shares his experiences and insights through his YouTube channel. He also owns a scented candle business. Azfar is known for his positive attitude and self-love message. He frequently collaborates with other creators and attends events in the influencer industry. Azfar enjoys traveling and documenting his adventures, often sharing his favorite products and experiences with his followers.
Followers on Social Media: 5.2 M
Favikon Authority Score : 9 242 pts
9. Khairul Amin Kamarulzaman
Khairul Amin Kamarulzaman, also known as Khairulaming, is a popular food blogger and recipe creator. With his 30 Hari 30 Resepi series, he shares delicious and easy-to-follow recipes for the entire month of Ramadan. His recipes range from traditional Malay dishes to modern fusion creations. Khairulaming's social media presence is filled with mouth-watering food photos and step-by-step cooking tutorials, making it a go-to resource for food enthusiasts and home cooks. He also collaborates with brands and attends events related to food. Follow him for daily culinary inspiration and delightful recipes.
Followers on Social Media: 28.2 M
Favikon Authority Score : 9 266 pts
8. Alieff Irfan
Alieff Irfan is a Malaysian YouTuber and VFX editor who is popular for his content on YouTube. He is also a Premier Pro editor and car enthusiast who showcases his love for cars on his social media accounts. He is the founder of the Elrah X AI Team and frequently posts about the team on his social media accounts. He is also known for his baju melayu Hot 2023 AI Team, which is available for purchase on his website. He often collaborates with other Malaysian YouTubers and is active on Instagram, where he shares updates about his personal life.
Followers on Social Media: 28.2 M
Favikon Authority Score : 9 287 pts
7. Ryan Bakery
Ryan Bakery, also known as Elyia, is a content creator from Malaysia. He shares a variety of content on TikTok, including challenges, lifestyle, and promotional posts. His posts often feature hashtags such as #fyp and #rwyfb. Ryan recently celebrated the birth of his son and expresses gratitude for his family and followers. On Instagram, he portrays himself as a responsible father. For business inquiries, he can be contacted through Elyias Omar. Ryan's content reflects a blend of personal and promotional aspects, engaging with a diverse audience.
Followers on Social Media: 5.8 M
Favikon Authority Score : 9 302 pts
6. Tunku Ismail Ibrahim
Tunku Ismail Ibrahim, also known as HRH Crown Prince of Johor, is a military general and the crown prince of Johor. He is known for his love for the ocean and his passion for football. Tunku Ismail is highly active on social media, sharing photos of his daily life, his love for the sea, and his dedication to his role as the crown prince.
Followers on Social Media: 5.4 M
Favikon Authority Score : 9 314 pts
5. Krista
Krista is a popular social media influencer known for her daily hairstyle tutorials and haircare routines. With a focus on creating easy and pretty hairstyles, Krista provides step-by-step tutorials, hacks, and inspiration for her followers. She recreates hairstyles inspired by various celebrities and K-pop idols, showcasing a wide range of styles suitable for different hair lengths and occasions. Along with hair tutorials, Krista also shares makeup tips and product recommendations. Her content is loved by her followers for its creativity and accessibility, making her a go-to source for hairstyle ideas.
Followers on Social Media: 5.4 M
Favikon Authority Score : 9 347 pts
4. Robin Lim
Robin Lim, a social media influencer with a significant following on platforms like Instagram and YouTube. Known for sharing relatable content, including humor and lifestyle snippets. Collaborates with brands for sponsored posts. Manages a TikTok account with a sizable audience. Engages with followers through various platforms and creates vlogs on YouTube. Utilizes promo codes for sponsored partnerships and promotes eyewear brands. Shares personal anecdotes and showcases daily life experiences.
Followers on Social Media: 6.4 M
Favikon Authority Score : 9 425 pts
3. Nigel Ng, also known as Uncle Roger
Malaysian comedian and content creator based in London, Nigel Ng created the character Uncle Roger, known for his hilarious reactions to cooking videos. With a strong social media presence, Nigel also hosts the HAIYAA podcast and creates comedy videos. He has collaborated with other popular creators such as Joji and Rich Brian. Nigel's work is known for its humor, relatability, and cultural commentary.
Followers on Social Media: 25.9 M
Favikon Authority Score : 9 485 pts
2. Siow Wei Lim
Siow Wei Lim, also known as Siowei, is a Malaysian content creator and influencer with a strong presence on various social media platforms. With 2.9 million followers on TikTok, 2 million on YouTube, 350k on Douyin, and 190k on Xiaohongshu, Siowei has established a significant following. Known for her entertaining videos and Asian mom stories, Siowei engages her audience with relatable content. She also runs a successful online store and hosts a Discord community. Siowei expresses gratitude towards her team and fans, emphasizing the positive and joyful atmosphere she aims to spread through her content. With a focus on empowerment and digitalization, Siowei has been invited as a speaker at events organized by the Penang Women Chamber of Commerce.
Followers on Social Media: 18.7 M
Favikon Authority Score : 9 611 pts
1. Aisar Khaledd
Aisar Khaledd is an actor, creator, and trader known for his work in Malaysia. He is active on social media platforms like YouTube, where he shares his creative content and trading experiences. With a passion for acting and creating, Aisar strives to entertain and inspire his audience. He also engages in trading activities and shares insights and tips with his followers. Aisar is a humble individual who values his Malaysian roots and often expresses his love for his country. Through his social media presence, he aims to spread positivity and help others in any way he can.
Followers on Social Media: 22.5 M
Favikon Authority Score : 9 770 pts
How does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
Click here to learn more about it.
Also See 👀 :
Most Followed Accounts on TikTok 2025
Most Followed Accounts on Instagram 2025
Influencer Marketing Trends in 2024
TOP 200 LinkedIn Creators Worldwide [2025 Edition]
Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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