Creator Economy

How to calculate engagement rate on Instagram

A step-by-step guide for calculating engagement rate on Instagram.

How to Find Influencers for Your Brand

Finding the right influencers for your brand is essential to building authentic connections with your audience. In this guide, we cover proven methods, from leveraging social media tools and influencer marketing platforms to analyzing competitors and audience insights. Discover how to identify creators who truly align with your brand values and drive meaningful engagement.

The different types of influencer marketing campaigns

Influencer marketing campaigns come in many forms, each tailored to specific goals and audiences. This guide breaks down the most popular types, including sponsored posts, product reviews, unboxings, giveaways, and brand ambassadorships. Discover how to choose the right campaign type to boost visibility, drive engagement, and achieve your marketing objectives.

Controversy Surrounding Indian YouTuber Elvish Yadav

What is the controversy surrounding Indian YouTuber Elvish Yadav's clash with another content creator & the alleged use of snake venom. Examining his popularity, recent scandals, and responses across social media.

How to stand out on LinkedIn in 2024?

In 2024, LinkedIn has really evolved into a lively social scene. Discover the secrets to LinkedIn success in 2024 : creating captivating posts, building genuine connections, and staying true to yourself...

5 Reasons to Use an Influencer Marketing Tool

Influencer marketing is a powerful strategy, but managing campaigns effectively requires the right tools. Here’s how an influencer marketing tool can make a significant difference:

The Four Revealing Truths About Elon Musk’s Social Media Platform « X »

Discover the recently revealed Top 200 X - Worldwide English, highlighting impactful personalities and uncover four essential truths about X that set it apart as a buzzing hub in the digital landscape!

The Different Categories of Influencers

Check out the six distinct categories of influencers, classified by their number of followers. From nano-influencers with small but highly engaged communities to mega-influencers and celebrities commanding massive audiences, each category offers unique opportunities for brands and creators. Learn the differences, particularities, and strengths of each type, and find out how to choose the right influencers to align with your campaign goals.

Niche vs. Celebrity Influencers: Who Gets Better Results?

Uncover the real impact of niche influencers in B2B marketing versus celebrity clout. Learn why specialized experts deliver not just visibility but also credibility and ROI.