São Paulo is home to many talented influencers. They share their thoughts on music, fashion, sports, business, and lifestyle. By consistently sharing positive vibes and giving inspiration, they’ve made an influential impact online, building strong connections with their followers. And here are the top 20 influencers you should know.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
Click here to learn more about it.
Explore the Top 20 Sao Paulo Influencers
1️⃣ Neymar Jr
Athlete for Al-Hilal Football Club and Brazilian National Team
⭐️Favikon Authority Score: 9885
Neymar Jr is a Brazilian footballer who currently plays as a forward for All-Hilal Football Club and the Brazilian National Team. He is known for his exceptional dribbling skills and ability to score goals, and is considered one of the best players in the world. Neymar Jr is also active on social media, where he often shares updates about his personal life and career. Additionally, he has collaborated with various brands for endorsements and sponsorships, such as Replay, Rolex, PUMA, and Konami.
2️⃣ Cleyton Spider
YouTube Content Creator
⭐️Favikon Authority Score: 9871
Cleyton Spider, also known as Spider Slack, is a Brazilian YouTube content creator with over 18 million subscribers. His channel features a mix of humorous videos, skits, and challenges, often featuring the famous superhero Spider-Man. He also shares DIY tutorials, including how to make ice cream and clean a phone case. Spider Slack has become popular for his comedic approach and relatable content that resonates with his audience. In addition to his YouTube channel, he has a strong presence on Instagram and TikTok.
3️⃣ Jade Picon
Lifestyle Vlogger and Influencer
⭐️Favikon Authority Score: 9507
Jade Picon is a popular social media influencer known for her lifestyle vlogs. She shares videos about fashion, music, family, gastronomy, and more on her channel. With a vibrant and energetic personality, Jade takes her viewers on a journey through her life, documenting her adventures and experiences. Her content is relatable and engaging, and she has a strong following on various social media platforms.
4️⃣ Giovanna Ewbank
Actress, presenter, and YouTuber
⭐️Favikon Authority Score: 9497
Giovanna Ewbank is a Brazilian actress, presenter, and YouTuber. She is known for her roles in television shows and films, as well as her successful YouTube channel. Giovanna is also a mother of three and an entrepreneur. She shares updates about her personal life, including her children and various projects, on her social media platforms.
5️⃣ Maisa Silva
Brazilian actress and TV presenter
⭐️Favikon Authority Score: 9447
Maisa Silva is a Brazilian actress, singer, and presenter, known for her work in television and film. She has won numerous awards and accolades for her performances, and has also established herself as a successful influencer and social media personality.
6️⃣ Thiago Veigh
Music Artist and Performer
⭐️Favikon Authority Score: 9374
Thiago Veigh, also known as VEIGH and VEIGH “Dos Prédios”, is a popular music artist in the rap genre. He is recognized as one of the most listened-to artists in Brazilian rap. With his unique style and powerful lyrics, Thiago has gained a large following on social media platforms. He recently released a deluxe album called 'Dos Prédios', and his music videos have received high views on YouTube. Thiago is known for his energetic performances and his dedication to his fans. He is also involved in the fashion industry, collaborating on the creation of a jewelry collection. Thiago Veigh's music and presence continue to captivate audiences worldwide.
7️⃣ Casemiro
CEO of gaming team Case Esports
⭐️Favikon Authority Score: 9341
Aside from being a Brazilian professional footballer playing for Real Madrid and the Brazilian national team, Casemiro is also the CEO of the gaming team Case Esports. He has a strong passion for esports and has formed his own team with fellow gamers. Casemiro is also active on social media, frequently posting about his football career and personal life. He has won several titles with Real Madrid, including four Champions League titles, and has represented Brazil in various international tournaments.
8️⃣ Gabriel Medina
Professional Surfer and Brand Ambassador
⭐️Favikon Authority Score: 9300
Gabriel Medina is a professional surfer and three-time world champion. He is known for his incredible skills on the waves and his dedication to the sport. As a brand ambassador, Gabriel represents various companies, including Espaçolaser, where he promotes their laser hair removal services. He is passionate about surfing and always strives to achieve his goals. Gabriel is also active on social media, sharing updates about his training, competitions, and personal life.
9️⃣ Tati Zaqui
Funk Singer and Composer
⭐️Favikon Authority Score: 9289
Tati Zaqui is a popular funk singer and composer known for her energetic performances and catchy songs. With a strong presence on social media, she engages with her fans by sharing behind-the-scenes moments, updates on upcoming releases, and even tutorials for her dance routines. Tati is also active in the live music scene, regularly performing at shows and events. Her recent release, 'Surra Bem Dada,' has been well-received by fans, and she continues to establish herself as a prominent figure in the funk music industry.
🔟 Lucas Olioti
Content Creator and Influencer
⭐️Favikon Authority Score: 9287
Lucas Olioti, also known as T3ddy, is a popular content creator and influencer on social media. With a large following, he engages with his audience through entertaining videos and posts. Lucas is known for his collaborations and challenges, often featuring brands and products. He shares his experiences and opinions on various topics, including technology, gaming, and lifestyle. Through his content, he aims to entertain and connect with his fans and followers.
11. Gabriel Jesus
Football Player for Arsenal and the Brazilian National Team
⭐️Favikon Authority Score: 9279
Gabriel Jesus is a professional football player who plays as a forward for Arsenal in the English Premier League and the Brazilian national team. He started his career at Palmeiras in Brazil and won the Brazilian league title with the team in 2016. He joined Manchester City in 2017 and has since won several titles with the team, including the Premier League, FA Cup, and Carabao Cup. Gabriel has also represented Brazil in several international tournaments, including the 2018 World Cup and the 2019 Copa America, where he helped his team win the championship.
12. Eder Militao
Brazilian Footballer for Real Madrid
⭐️Favikon Authority Score: 9237
Eder Gabriel Militao, commonly known as Éder Militão, is a Brazilian professional footballer who plays as a centre-back for Real Madrid and the Brazil national team. He began his career playing for São Paulo FC, before moving to Porto in 2018. In 2019, he joined Real Madrid for a transfer fee of €50 million, becoming the most expensive defender in the history of the Spanish club. With his strong defensive skills, he helped Real Madrid win the La Liga title in the 2019-2020 season. He also represents Brazil in international matches and has won the Copa America with the national team.
13. Sabrina Sato
TV Host and Influencer
⭐️Favikon Authority Score: 9221
Sabrina Sato is a Brazilian TV host and influencer known for her work in the entertainment industry. She has a popular YouTube channel where she shares behind-the-scenes footage, interviews, and funny videos. Sabrina also has a strong presence on social media, where she shares updates about her projects, travels, and personal life. With a vibrant and energetic personality, Sabrina Sato has gained a large following and continues to entertain and engage her audience with her content.
14. Lorena Queiroz
Actress and Singer
⭐️Favikon Authority Score: 9207
Lorena Queiroz is a young actress and singer known for her role as Dulce Maria in the telenovela Carinha de Anjo. Managed by her mother, Lorena shares videos and music on her social media platforms, showcasing her talent and providing updates for her fans. She recently released her first single 'Crush' and the music video features Theo Medon, her co-star from Poliana Moça. Lorena is also an ambassador for various brands and frequently shares her experiences and moments with her friends and family on social media.
15. Vinheteiro
Pianist and Musician
⭐️Favikon Authority Score: 9182
Lord Vinheteiro is a Brazilian pianist and musician known for his unique renditions of classical music, video game music, cinema soundtracks, and anime themes. He has a YouTube channel where he shares his piano arrangements, including playing songs on unconventional instruments like a chicken or a vacuum cleaner. Vinheteiro also has a music school and offers lessons on how to play the piano remotely. He has released albums on Spotify and Deezer and offers various membership options for his fans. In some of his videos, he combines piano playing with exercise, like playing on a treadmill.
16. Carlos Roberto Massa
Television Presenter and Businessman
⭐️Favikon Authority Score: 9165
Carlos Roberto Massa, also known as Ratinho, is a television presenter and businessman. He is the host of a popular talk show on SBT and is involved in various business ventures under the Grupo Massa. Ratinho is known for his charismatic personality and has a long-standing career in the entertainment industry. He often shares personal anecdotes and memories on his social media platforms, connecting with his audience and celebrating friendships. Ratinho is also an animal lover and frequently updates his followers on his pets and their well-being. With his determination and perseverance, Ratinho continues to achieve success in both his television career and business endeavors.
17. Rebeca Andrade
Olympic Medalist and Panasonic Ambassador
⭐️Favikon Authority Score: 9155
Rebeca Andrade is a Brazilian Olympic gymnast and the newest ambassador for Panasonic. At 23 years old, she has achieved great success and is known for her incredible talent and dedication. Rebeca is passionate about environmental issues and will be working with Panasonic to promote sustainable choices for future generations. In addition to her gymnastics career, Rebeca enjoys sharing her skincare routine and favorite products with her followers. She is a source of inspiration and positivity for her fans.
18. Fernanda Souza
Social Media Personality
⭐️Favikon Authority Score: 9143
Fernanda Souza is a popular social media personality known for her active presence on Instagram. She often shares updates about her life, including her support for charitable causes and her interactions with friends and fellow celebrities. With a lively and engaging style, Fernanda encourages her followers to donate and make a difference. She also expresses her appreciation for her audience and shares her personal experiences. Through her posts, Fernanda aims to spread positivity and inspire others to enjoy life to the fullest.
19. David Luiz
Professional Football Player
⭐️Favikon Authority Score: 8981
David Luiz is a Brazilian professional football player known for his successful career playing for teams such as Paris Saint-Germain, Chelsea, and Arsenal. He is also known for his philanthropic work and his dedication to supporting causes such as education, health, and social inclusion. David is active on social media, where he shares updates on his personal life, including his family and his faith. He also promotes brands and products as a brand ambassador. David is a beloved figure among football fans and has a large following on social media.
20. Roberto Carlos
Director of Institutional Relations of Real Madrid
⭐️Favikon Authority Score: 8967
Roberto Carlos is a former Brazilian football player and current Director of Institutional Relations of Real Madrid. He won numerous titles throughout his career, including the FIFA World Cup with Brazil, and is considered a football legend. Roberto Carlos has a YouTube channel where he shares his daily life and is an ambassador for Real Madrid and UEFA. He is also involved in various partnerships, such as with CoinO and BETWINNER. Roberto Carlos is active on social media, where he shares updates on his life and promotes his projects.
To see more 👀 : Favikon Influencers in Rio De Janeiro Ranking
About the author
Capucine Munuera
Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.
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