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Here’s the list of the Top 20 Influencers in São Paulo in 2025:
20. Jess Bonfioli
Jess Bonfioli is a well-known blogger, singer, and filmmaker based in São Paulo. With a following of 7.7 million on TikTok, Jess shares her creative content and experiences with her audience. She is also a proud pet owner and frequently shares photos and updates of her furry friends. Jess is known for her positive and empowering messages, encouraging others to embrace their true selves and prioritize self-care. Recently, she had the opportunity to interview Maria Gadú, a person she has always admired professionally. Through her various endeavors, Jess continues to inspire and connect with her followers.
Favikon Authority Score : 9 258 pts
19. Lucas Moura
Lucas Moura is a Brazilian footballer playing as an attacking midfielder for Tottenham Hotspur in the English Premier League. He started his football career with São Paulo FC in Brazil and later moved to Paris Saint-Germain in France before joining Tottenham in 2018. He is a devout Christian and often shares his beliefs on social media. Lucas is known for his skills on the field, including his hat-trick performance in Tottenham's comeback win against Ajax in the semifinal of the 2018-19 UEFA Champions League.
Favikon Authority Score : 9 264 pts
18. Camila Trianda
Camila Trianda is an actress, voice actress, and singer based in São Paulo. With a diverse range of talents, she has captivated audiences with her performances. She is known for her TikTok posts, where she shares snippets of her daily life and showcases her vibrant personality. Camila is also a brand ambassador, collaborating with various companies to promote their products. Her posts often feature her engaging with her followers, sharing her thoughts, and participating in challenges. With her talent and charisma, Camila continues to make a significant impact on social media.
Favikon Authority Score : 9 265 pts
17. Léo Silva
Léo Silva is a talented hairstylist and makeup artist based in São Paulo. With a passion for transforming hair and creating stunning looks, Léo has built a reputation for his expertise in color transformations and trendy hairstyles. He has a loyal clientele who trust him to bring out their best versions through his artistic skills. Léo often shares his work on social media, providing inspiration and tips for maintaining healthy hair. His videos showcase his creativity and attention to detail, making him a go-to professional for anyone looking to switch up their style.
Favikon Authority Score : 9 271 pts
16. Bruno Goes
Bruno Goes, also known as NOBRU, is a popular content creator and gamer from São Paulo. With over 21 years of age, Bruno creates diverse gameplay content of Free Fire, along with vlogplays and reviews. He is an ambassador for global games on TikTok and has a large following on his channel NOBRU. Bruno is known for his focus on missions and his passion for gaming. He has collaborated with various brands and has a strong presence on social media platforms.
Favikon Authority Score : 9 272 pts
15. Denilson Show
Denilson Show, also known as Denílson Show, is a former professional football player and current sports commentator. He is a champion of the FIFA World Cup and has played for teams such as São Paulo and Santos. Denilson is known for his charismatic personality and is active on social media, where he shares updates on his career and insights on football matches. He is also a presenter and collaborates with companies such as Sportsbet.io. Denilson's passion for football and his dedication to the sport are evident in his posts and engagements with fans.
Favikon Authority Score : 9 290 pts
14. Cela Lopes
Cela Lopes is a model, actress, and traveler based in São Paulo. She shares her daily life and highlights on Instagram, where she has a large following. As a character and influencer, Cela is known for her role as the beloved millionaire. She also collaborates with brands and promotes their products. Cela is active on TikTok as well, where she shares various videos, including lifestyle, fashion, and philanthropy. She is passionate about giving back and often showcases her luxurious lifestyle and experiences. For business inquiries, contact celaassessoria@gmail.com.
Favikon Authority Score : 9 295 pts
13. Julia Puzzuoli
Julia Puzzuoli is a popular TikTok content creator with over 13.7 million followers. She is known for posting comedic videos and pick-up lines on the platform. Julia also engages with her audience on Instagram. She is based in Santos, São Paulo and occasionally promotes sponsored content. Julia's TikTok content often features her approaching random people on the street with pick-up lines. She has a fun and energetic personality that resonates with her followers.
Favikon Authority Score : 9 302 pts
12. Cerol
Cerol is a professional Freefire player and ambassador. He is known for his skills in the game and is proud to teach others what he knows while providing entertaining moments and insane plays. He is also an ambassador for various brands and has a presence in Rio de Janeiro and São Paulo. In addition to his gaming career, Cerol is associated with the racing team Lubrax | Podium Stock Car and is passionate about cars and gaming.
Favikon Authority Score : 9 308 pts
11. Larissa Gloor
Larissa Gloor is an actress and influencer based in São Paulo. With a vibrant and engaging social media presence, she shares her daily life, fashion, and beauty tips with her followers. Known for her humorous and relatable content, Larissa keeps her audience entertained with her funny videos and witty captions. She also promotes various brands and products, including CeraVe skincare and Uber Flash. With her charming personality and versatile talent, Larissa continues to captivate her audience and inspire others.
Favikon Authority Score : 9 313 pts
10. Gloria Groove
Gloria Groove, a Brazilian pop artist, has gained significant popularity with her unique style and powerful performances. With only 28 years of age, she has become one of the most listened to pop artists in Brazil. Starting her career as a drag queen in 2015, Gloria released her first single 'Dona' in 2016, followed by her debut album 'Proceder' in 2017. She has collaborated with well-known artists such as Iza, Preta Gil, Lexa, Leo Santana, Aretuza Lovi, and Pabllo Vittar, creating hits that have become widely popular. In recent years, Gloria has broken the internet with her singles 'Deve Ser Horrível Dormir Sem Mim' featuring Manu Gavassi and 'Lud Sessions' with Ludmilla. Her latest album 'Lady Leste' is an homage to her origins in the eastern zone of São Paulo and showcases her artistic influences throughout her life.
Favikon Authority Score : 9 321 pts
9. Eduardo Petenon
Eduardo Petenon is a content creator based in São Paulo, Brazil. He is active on social media platforms like Instagram and TikTok, where he shares videos and posts. With a growing following of over 1.9M on TikTok, Eduardo creates a variety of content, including funny skits, lip-syncing videos, and creative transitions. He engages with his audience through open, direct messages and appreciates their support. Eduardo is passionate about creating entertaining and engaging content for his followers and is constantly working towards reaching new milestones.
Favikon Authority Score : 9 360 pts
8. Giulia Benite
Giulia Benite is a 16-year-old actress and social media personality from São Paulo. She is known for her role in the film 'Turma da Mônica: Laços' and its sequel 'Turma da Mônica: Lições'. Giulia is passionate about acting and has a strong presence on various social media platforms, including Instagram, TikTok, and Facebook. She shares updates about her life, promotes her projects, and engages with her followers. With a growing fan base, Giulia is quickly becoming a prominent figure in the entertainment industry.
Favikon Authority Score : 9 386 pts
7. Thiago Ventura
Thiago Ventura is a stand-up comedian from Taboão da Serra, São Paulo. Known for his humorous and creative performances, he has gained a large following on social media and has performed in various shows and tours. With a unique style and relatable content, Thiago entertains audiences with his comedic talent and storytelling. He has a strong presence on social media platforms, where he shares updates about his shows, upcoming performances, and behind-the-scenes moments.
Favikon Authority Score : 9 399 pts
6. Marcella Bragança
Marcella Bragança is a popular lifestyle vlogger and influencer based in São Paulo. With a following of 2.9 million, Marcella shares humorous and relatable content about relationships, everyday life, and her personal experiences. She also provides recommendations and reviews on various products and services. Marcella is known for her fun and engaging personality, often sharing funny anecdotes and insights with her audience. Follow Marcella on Instagram to stay updated with her latest adventures and insights.
Favikon Authority Score : 9 404 pts
5. Daniela Choma
Daniela Choma is a food enthusiast and recipe creator based in São Paulo. She shares delicious and easy-to-follow recipes on her TikTok account, where she has amassed over 8 million followers. With a passion for sweets and savory dishes, Daniela's recipes range from truffled maracuja cones to bacon macaroni with creamy corn. Her creative and mouthwatering recipes are sure to inspire anyone in the kitchen.
Favikon Authority Score : 9 412 pts
4. Eder Gabriel Militao
Eder Gabriel Militao, commonly known as Éder Militão, is a Brazilian professional footballer who plays as a centre-back for Real Madrid and the Brazil national team. He began his career playing for the São Paulo FC, before moving to Porto in 2018. In 2019, he joined Real Madrid for a transfer fee of €50 million, becoming the most expensive defender in the history of the Spanish club. With his strong defensive skills, he helped Real Madrid win the La Liga title in the 2019-2020 season. He also represents Brazil in international matches and has won the Copa America with the national team.
Favikon Authority Score : 9 456 pts
3. Erika Hilton
Erika Hilton is a Brazilian politician serving as a Federal Deputy for São Paulo. She is known for her advocacy for LGBTQIA+ rights, particularly for the transgender community. Hilton is the President of the Human Rights Commission and the Transphobia CPI. She was the most voted city councilor in the country in 2020. Her work focuses on visibility, health, education, and political representation for marginalized groups. Hilton actively engages in discussions and events to promote inclusivity and equality.
Favikon Authority Score : 9 537 pts
2. Lucas Guedez
Lucas Guedez is a blogger and traveler based in São Paulo, Brazil. Known for his love of carrot cake and cheese lasagna, Lucas shares his daily life and adventures on social media. He often posts about his latest hairstyle transformations and enjoys engaging with his followers through dance videos and humorous captions. Lucas is also a proud father and frequently shares moments with his daughter. Follow Lucas for a glimpse into his fun and vibrant lifestyle.
Favikon Authority Score : 9 660 pts
1. Matheus MoriMura Jordão
Matheus MoriMura Jordão, also known as MoriMura, is a content creator based in São Paulo, Brazil. He is known for his videos on platforms such as Twitch, where he goes by the username mMorimurando. With a passion for creating content, Matheus enjoys sharing his experiences and connecting with his audience through social media. He often posts about his everyday life, including his love for pizza and his humorous interactions with friends. Follow Matheus for entertaining and relatable content.
Favikon Authority Score : 9 759 pts
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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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