Top 20 Product-Led Growth Influencers in 2025

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Here's the list of the Top 20 Product-Led Growth Influencers (PLG) in 2025:

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20. Kyle Poyar

Kyle Poyar is an Operating Partner at OpenView, where he helps portfolio companies with growth and becoming market leaders. He specializes in Product Led Growth (PLG), pricing and packaging, go-to-market strategy, SaaS benchmarks, and value-add in VC. Kyle also runs a newsletter called Growth Unhinged, where he shares his thoughts on SaaS growth. In his latest post, he provided a guide to product-led onboarding and discussed how personal branding and influencer marketing can help companies achieve success.

Followers on Social Media: 36.3K

Favikon Authority Score : 4 971 pts

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19. Anderson Melendez

Anderson Melendez is an expert in creating and launching digital products. His launches have generated over 7 figures in revenue. He shares tips on reducing lead costs and building profitable and scalable launches. Anderson emphasizes the importance of selling multiple products in launches to increase revenue. He also celebrates his 15-year marriage anniversary and highlights the significance of his family. Anderson promotes digital launches as a key sales strategy for digital businesses.

Followers on Social Media: 36.2K

Favikon Authority Score : 5 018 pts

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18. Sam Gerstenzang

Sam Gerstenzang is a seasoned entrepreneur and product leader with a track record of building successful companies. He has held leadership positions at a number of tech companies, including Airtime, Google, and AOL, and has founded several startups, including Moxie and What's Tappening. Gerstenzang is known for his expertise in product development and his ability to build and lead high-performing teams. He is also a thought leader in the tech industry, widely respected for his insights on innovation, entrepreneurship, and leadership.

Followers on Social Media: 16.6K

Favikon Authority Score : 5 164 pts

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17. Dave Boyce

Dave Boyce is a strategist and advocate for product-led growth (PLG) committed to investing time, energy, and capital into companies that share his revenue architecture vision. He has worked as an operating executive in SaaS for over 20 years, helping to build and sell five SaaS companies. Dave is convinced that the future of software belongs to PLG and works with leading growth experts to study growth models, including the boundaries between sales-led, product-led, and customer-led growth. As an angel investor, he invests in companies committed to achieving their first $2M of revenue purely through PLG. Dave believes that PLG is the future of software, similar to the shift of B2B software into the cloud. His work includes guiding CEOs and growth leaders, teaching in the classroom, and writing white papers and blog posts.

Followers on Social Media: 42.4K

Favikon Authority Score : 5 194 pts

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16. Cassie Moreno

Cassie Moreno is the GTM Creative Manager at RevPartners, specializing in coaching SaaS leaders on B2B Creator-Led Growth. She founded the GTM Creator Method™️ to drive warm inbound leads through content and community building. Cassie emphasizes the power of personal storytelling and community engagement to inspire buyers. Her content focuses on B2B Creator Revolution, encouraging discussions within the SaaS LinkedIn community. Cassie's background in theatre and politics informs her approach to content creation and community building. She enjoys theatre, history, content creation, and spending time with friends and family.

Followers on Social Media: 11K

Favikon Authority Score : 5 258 pts

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15. Bo Ren

Bo Ren is a Managing Director of Early Stage Startups at Silicon Valley Bank with a background in product management and investing. She combines deep tech expertise with consumer applications and is passionate about championing product-driven founders. Bo Ren is also a writer, focusing on product management, private and public markets, responsible AI, and career pathing. She has spoken at various conferences on interdisciplinary thinking and building a more inclusive future.

Followers on Social Media: 101.3K

Favikon Authority Score : 5 386 pts

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14. Vlad Gozman

Vlad Gozman is the CEO of involve.me, a company that utilizes artificial intelligence to create, personalize, and analyze forms. He is a hobby entrepreneur and also builds digital products and analog communities. Vlad is known for his casual dad jokes. He shares valuable insights on lead generation and interactive experiences through his social media posts. Vlad and his team at involve.me have helped over 3,000 businesses generate millions of leads, send millions of emails, and launch thousands of forms. He believes in the power of involving the audience and offers a range of tools like forms, quizzes, surveys, and calculators that require no coding.

Followers on Social Media: 14.4K

Favikon Authority Score : 5 498 pts

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13. Dave Rigotti

Dave Rigotti is a CEO and marketing leader who has dedicated his career to furthering the B2B marketing industry. He is the CEO and founding team member of inflection.io, a startup developing software for marketing teams at product-led companies. With a background in product-led growth, demand generation, marketing operations, and technology, Dave has presented at top industry conferences and has experience working at companies like Adobe and Microsoft. He is passionate about diversity and inclusion and strives to build a better marketing and technology industry.

Followers on Social Media: 16.9K

Favikon Authority Score : 5 584 pts

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12. Stuart Balcombe

Stuart Balcombe is the Head of Growth at Arrows, a collaborative customer onboarding tool connected to HubSpot. With a focus on helping customers succeed through better onboarding processes, Stuart believes in putting customers before metrics for sustainable growth. His work involves streamlining onboarding template management and automating pipelines in HubSpot to reduce manual work and ensure up-to-date reports. Stuart emphasizes the importance of understanding people to drive growth effectively.

Followers on Social Media: 13.2K

Favikon Authority Score : 5 765 pts

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11. Andrew Capland

Andrew Capland is a coach for SaaS growth teams and a PLG advisor. He has worked as the head of growth at Postscript, Wistia, and HubSpot. Andrew's core competencies include analyzing funnel data, running A/B tests, solving user acquisition challenges, new user onboarding, and managing high-volume product-led growth businesses. He is passionate about helping people around him get better and teaching systems and frameworks to help others succeed in growth. He started Delivering Value to focus more on helping the growth community, and has coached 35 heads of growth over the past 18 months. Andrew frequently shares his knowledge on Twitter and has been featured on Growth Hackers, Productled.com, and the Product-led Growth Collective.

Followers on Social Media: 20.1K

Favikon Authority Score : 6 053 pts

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10. Ramli John

Ramli John is the Content Director at Appcues and the author of the Amazon #1 bestselling book "Product-Led Onboarding". He uses his multi-disciplinary skills in marketing, design, and software development to help product-led SaaS companies analyze their whole customer's journey and funnel to identify growth opportunities. Ramli John also hosts Growth Marketing Today, a successful marketing podcast that has generated over $60K of side income. He shares frameworks and techniques used by world-class marketers in his newsletter, Marketing Powerups, to help marketers hit their KPIs consistently. Ramli John is available for corporate workshops and speaking opportunities in 2021. He can be contacted through his website or social media handles.

Followers on Social Media: 28.9K

Favikon Authority Score : 6 408 pts

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09. Brendan Short 🌊

Brendan Short 🌊 is a product-led sales professional at TheSignal.club, specializing in helping GTM teams at PLG companies. With a background in product-led sales at Apollo.io, Brendan focuses on creating plays based on product signals. Backed by Village Global, GTMFund, and other industry leaders, Brendan's expertise lies in identifying crucial product signals and developing strategies to drive conversions.

Followers on Social Media: 25.5K

Favikon Authority Score : 6 500 pts

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08. Matteo Collina

Matteo Collina is the CTO and co-founder of Platformatic, a company that provides backend development tools to make development simpler and more repeatable. He is a lead maintainer, TSC member, and conference speaker. Matteo has a Ph.D. and has previously worked on Node.js core and other open-source projects. Platformatic offers a cloud environment for deploying applications with pull request previews, rapid deploys, and observability built-in, as well as a runtime to consolidate all applications into a single unit for deployment. They are launching a suite of enterprise-grade tools, including Platformatic Composition, Taxonomy, Runtime, and an improved cloud environment. Matteo aims to make backend development simpler and improve the experience for junior developers.

Followers on Social Media: 59K

Favikon Authority Score : 6 907 pts

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07. Jeniffer Frigo

Jeniffer is a Growth Data Science Specialist and Product Manager with 10 years of experience in the field. She specializes in finding and scaling ideal customers for businesses. Jeniffer holds an MBA in Data Science and Analytics from USP and is proficient in R and Python programming. She is also multilingual, studying English, Spanish, Italian, and French. Jeniffer's technical knowledge includes Excel, Power BI, Tableau, Google Analytics, and more. She is certified in Digital Marketing and Advanced Analytics. Jeniffer's goal is to help companies expand internationally through growth strategies.

Followers on Social Media: 23.9K

Favikon Authority Score : 6 927 pts

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06. Eli Schwartz

Eli Schwartz is a growth advisor, consultant, and author of the book Product Led SEO, which outlines the importance of an organic growth strategy. He has partnered with some of the largest internet companies to drive billions in revenue from Product Led SEO. Eli is an angel investor who is always willing to help individuals find a new role or connect to an investor. His tweets cover a variety of topics, including the need for effective SEO, the importance of a multi-year strategic goal, and the impact of real-time search.

Followers on Social Media: 92.1K

Favikon Authority Score : 7 042 pts

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05. Wes Bush

Wes Bush is an author and host who shares his expertise on building a product that sells itself. He strongly believes in product-led growth and provides valuable insights on executing it as an effective business strategy. Bush has authored the bestseller "Product-Led Growth: How to Build a Product That Sells Itself," and hosts a podcast called "The Product-Led Podcast." Additionally, he offers Product-Led Growth certification and is the founder of ProductLed, a company that helps businesses adapt to the product-led growth model.

Followers on Social Media: 39.1K

Favikon Authority Score : 7 069 pts

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04. Leah Tharin

Leah Tharin is a Growth fanatic and Product leader in tech. She is the Head of Product at Jua.ai / PLG, Product, Growth Advisor at leahtharin.com, and advises organizations to bring growth, product, marketing, and sales in line, scaling to move down or upmarket. Leah is a blogger, podcaster, and guide writer who writes about product, business, and product-led growth on her website. She talks about the weaknesses of the agile process and the importance of measuring customer success to create a perfect product that delights users. In her podcast, she discusses revenue attribution and gives career advice to founders who end up in C-Level positions without having too much relevant experience.

Followers on Social Media: 67.8K

Favikon Authority Score : 7 290 pts

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03. Kyle Poyar

Kyle Poyar is an Operating Partner at OpenView, where he helps portfolio companies with growth and becoming market leaders. He specializes in Product Led Growth (PLG), pricing and packaging, go-to-market strategy, SaaS benchmarks, and value-add in VC. Kyle also runs a newsletter called Growth Unhinged, where he shares his thoughts on SaaS growth. In his latest post, he provided a guide to product-led onboarding and discussed how personal branding and influencer marketing can help companies achieve success.

Followers on Social Media: 82.1K

Favikon Authority Score : 7 859 pts

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02. Kieran Flanagan

Kieran Flanagan is a marketing expert, investor, and podcast host. He is currently the CMO of Zapier and previously served as the SVP Marketing at HubSpot. Kieran is also an angel investor, Sequoia Scout, and advisor to several companies. He shares his insights and opinions on Twitter and in his Marketing Against the Grain podcast. Kieran advocates for creating urgency and ownership within teams and stresses the importance of clear strategy and team design.

Followers on Social Media: 94.8K

Favikon Authority Score : 8 053 pts

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01. Elena Verna

Elena Verna is a growth hobbyist who helps SaaS B2B companies scale their business by implementing the product-led growth model. She shares the latest growth frameworks, memes, and poems on various topics such as product-led sales, women in the workplace, and satire. Elena believes that product-led growth is not a substitute for sales-led growth and requires marketing and sales along with product ownership. She also emphasizes the importance of segmentation and personalization in B2B product-led sales demand gen. Elena shares her framework for creating content with consistent good reach and believes that the division between B2B and B2C will disappear in the next decade.

Followers on Social Media: 136K

Favikon Authority Score : 8 156 pts

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How does Favikon rank influencers?

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Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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