California is home to a diverse group of social media influencers who connect deeply with their audiences. These individuals share their lives, passions, and creativity in ways that resonate on a personal level, making them relatable and inspiring to millions. They use their platforms to not only entertain but also to offer advice, share stories, and create a sense of community. Whether they’re focused on lifestyle, gaming, or personal growth, these influencers are celebrated for their authenticity and the genuine connections they foster with their followers. They remind us that behind every post is a real person sharing a piece of their world.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score (⭐️) is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
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Explore the Top 20 Californian Influencers
1️⃣ Kylie Jenner
Beauty Influencer and Entrepreneur
⭐️Favikon Authority Score: 6947
Kylie Jenner is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.
2️⃣ Kim Kardashian
Socialite and Entrepreneur
⭐️Favikon Authority Score: 6774
Kim Kardashian is a socialite, model, and entrepreneur, known for her reality TV show, "Keeping Up with the Kardashians," and her fashion and beauty lines, including KKW Beauty and SKIMS. She is also involved in various philanthropic endeavors, such as criminal justice reform and providing aid to Armenia. In addition, she has been recognized as one of the most influential people in the world by Time magazine. Kardashian is also a mother of four and frequently shares her family life on social media.
3️⃣ Kendall Jenner
Reality TV star. Businesswoman
⭐️Favikon Authority Score: 6419
American model and reality TV personality, Kendall Jenner has built a successful career in the fashion industry, walking the runway for top designers and participating in high-profile campaigns. She is also part of the Kardashian-Jenner family and has used her platform to promote various causes and products.
4️⃣ Khloé Kardashian
Creator of Khloé Kardashian Official App
⭐️Favikon Authority Score: 6024
Khloé Kardashian is a reality TV star and entrepreneur who has launched her own app, the Khloé Kardashian Official App. The app provides exclusive access to Khloé's life, with original and curated content including interactive experiences, live streaming, offline events, tutorials, fitness videos, and more. The app features organizational tips, behind-the-scenes content, workout routines, fashion and beauty advice, and special access to events and giveaways.
5️⃣ Kourtney Kardashian
Official App with exclusive content
⭐️Favikon Authority Score: 5571
Kourtney Kardashian is a reality TV star and influencer who has released an official app that provides fans with exclusive content, including photos, videos, personal journals, family recipes, healthy living tips, shopping guides, and live streams. The free app also offers subscriber content for $2.99 a month. Kourtney's app features behind-the-scenes photo galleries, premium videos, and content on fashion, beauty, home décor, healthy living, recipes, and motherhood. The app is a must-have for all her fans who want an all-access pass to Kourtney's life.
6️⃣ Gigi Hadid
Founder and Creative Director at IMG Worldwide
⭐️ Favikon Authority Score: 3341
Gigi Hadid is a well-known model and entrepreneur who has made a name for herself in the fashion industry. She is the founder and creative director of IMG Worldwide, one of the biggest modeling agencies in the world. Gigi has also collaborated with various fashion brands, including Maybelline, Tommy Hilfiger, and Vogue Eyewear, and has her own clothing and fragrance lines. She is actively involved in philanthropy and charity work and has worked with UNICEF and the Malala Fund. Gigi has a massive social media following and is known for her fashion-forward style and trendsetting looks.
7️⃣ Shane Dawson
YouTube Personality and Filmmaker
⭐️Favikon Authority Score: 2225
Shane Dawson is a popular YouTube personality and filmmaker known for his conspiracy theories and documentary-style videos. He has collaborated with several other YouTube stars and has gained a massive following on social media. Aside from his YouTube career, Dawson has also ventured into writing, acting, and producing TV shows and movies. He was signed by UTA as a film and television agent and has released his own merch and makeup line. In recent years, Dawson has faced controversy over past content, but he continues to be a prominent figure in the YouTube community.
8️⃣ Saweetie
CEO & Artist at Official Saweetie
⭐️Favikon Authority Score: 2052
Saweetie is a rapper, songwriter, and CEO of her own company, Icy Records. She is a creative force, serving as Creative Director for several of her music videos and collaborating with brands such as Champion and PrettyLittleThing. Her music has been praised for its empowering messages for women and its catchy beats. Saweetie is also involved in philanthropy, launching a program to educate young people about financial planning and saving. She interacts with her fans through social media, sharing updates on her music, fashion, and personal life.
9️⃣ Dhar Mann
CEO and Filmmaker
⭐️ Favikon Authority Score: 1949
Dhar Mann is a mission-driven entrepreneur and filmmaker, best known for creating inspirational videos that have a positive impact on people's lives. With over 96 million followers on social media, his videos have drawn billions of views worldwide. As the CEO of Dhar Mann Studios, he has produced hundreds of videos on life, business, and relationships, drawing from personal experiences of success and failure. His mission is to create powerful messages that resonate with global audiences, and inspire people to take positive action in their lives. He also runs a vlog channel and merchandise shop.
🔟 Jaden Smith
Musician, Actor, and Model
⭐️Favikon Authority Score: 1942
Jaden Smith is an American musician, actor, and model, best known for his roles in The Pursuit of Happyness and The Karate Kid. He released his first album, Syre, in 2017 and has since released two more albums, ERYS and CTV3: Cool Tape Vol. 3. Smith is also a model for Louis Vuitton and has been an outspoken advocate for environmentalism and sustainability. He is the son of actors Will Smith and Jada Pinkett Smith and has two siblings, Willow and Trey.
About the author
Sarthak Ahuja
Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.
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