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Top 20 Influencers in California in 2025

California's social media influencers connect with audiences through authentic content that shares their passions, stories, and creativity. They inspire and entertain while fostering genuine connections and a sense of community with their followers.

January 20, 2025
Sarthak Ahuja

All real-time rankings of all platforms and countries are available here.

Here's the list of the Top 20 Influencers in California in 2025:

20. Kamala Harris

Kamala Harris is an American lawyer and politician who served as the 46th Vice President of the United States from January 2021 to August 2021. She is the first woman, first African-American woman, and first South Asian woman to hold this position. Prior to this, Harris served as the Attorney General of California from 2011 to 2017 and as a United States Senator from California from 2017 to 2021. Throughout her career, Harris has been an advocate for criminal justice reform, climate change action, and access to healthcare.

Followers on Social Media: 50.7M

Favikon Authority Score : 9 525 pts

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19. Snoop Dogg

Snoop Dogg, an American rapper, singer, songwriter, actor, record producer, DJ, media personality, and businessman. With a vast empire spanning music, tech, entertainment, lifestyle, consumer brands, and cannabis industries. Known for brand partnerships, music collaborations, and social media presence. Active on Instagram, TikTok, YouTube, Twitter, and LinkedIn as an influential figure in various industries.

Followers on Social Media: 151.7M

Favikon Authority Score : 9 599 pts

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18. Emma Chamberlain

Emma Chamberlain is a popular social media influencer, podcaster, and entrepreneur. She is the host of the podcast "Anything Goes" and the founder of Chamberlain Coffee, a coffee company that sells ethically sourced and sustainably produced coffee beans. Emma's social media platforms, including Instagram, TikTok, and Twitter, have a large following, and she frequently shares her personal life with her fans. Emma has collaborated with several brands and has been featured in various magazines for her unique style and personality. She is known for her humor, relatability, and openness with her audience.

Followers on Social Media: 27M

Favikon Authority Score : 9 621 pts

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17. Asher Lara

Asher Lara, a YouTube content creator, shares videos on various topics such as picking up Tinder dates in a Cybertruck, handcuff challenges, and candid conversations with friends. With a focus on engaging and entertaining content, Asher invites viewers to participate and interact with the channel. Additionally, Asher promotes their social media presence on platforms like Instagram, Snapchat, and TikTok. Collaborations with other creators and brand deals are also featured on the channel. For business inquiries, reach out via email at ashhlara@outlook.com.

Followers on Social Media: 13.2M

Favikon Authority Score : 9 625 pts

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16. KEEMOKAZI

KAZI, also known as KEEMOKAZI, is a popular social media content creator with over 32 million followers on TikTok and a strong presence on other social media platforms. He is known for his entertaining content and humor, as well as his music, which is available on all major platforms. KAZI frequently collaborates with his family members in his videos, and his content often revolves around his Arab background and Muslim faith. He recently released a song called "Ramadan" to celebrate the month of Ramadan and has other musical projects in the works.

Followers on Social Media: 54.4M

Favikon Authority Score : 9 637 pts

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15. Larri Merritt

Larri Merritt is a YouTube personality and musician who rose to fame for his comedic videos and parodies of popular songs. He has over 14 million subscribers on YouTube and is known for his witty sense of humor and entertaining content. Larray has also released several original songs and music videos, including "Cancelled" and "Covid" which have become popular among fans. In addition to his YouTube career, Larray has also been involved in philanthropic work and has used his platform to raise awareness for various social causes.

Followers on Social Media: 44.7M

Favikon Authority Score : 9 670 pts

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14. Tyler, The Creator

Tyler, The Creator is a multifaceted artist known for his innovative contributions to music, fashion, and visual arts. His social media presence highlights his latest album 'CHROMAKOPIA' and its accompanying world tour. Tyler is also involved in fashion, with collaborations including Louis Vuitton and his own brand, le FLEUR*. His posts often showcase his creative process, collaborations, and achievements in music and fashion, reflecting his influence in contemporary culture.

Followers on Social Media: 33.2M

Favikon Authority Score : 9 690 pts

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13. Doja Cat

Born and raised in L.A., Doja Cat is a young and talented artist who made her first upload to Soundcloud in 2013 at just 16-years-old. Her music style is a mix of hip-hop, pop, and R&B, and she is known for her unapologetic charisma, charm, and confidence. Doja Cat has released several albums, including "Planet Her," which is her most fully-realized statement yet. She has received co-signs from many big-name artists, including Chance The Rapper, Katy Perry, Chris Brown, and J.Cole. Doja Cat is also active on social media, where she shares official videos, live performances, and interacts with her fans.

Followers on Social Media: 43.2M

Favikon Authority Score : 9 629 pts

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12. Kendrick Lamar

Kendrick Lamar is an American rapper and songwriter known for his socially conscious lyrics and unique style. He has released several critically acclaimed albums, including "To Pimp a Butterfly" and "DAMN.", and has won numerous awards for his music, including 13 Grammy Awards. Lamar is also a member of the supergroup Black Hippy, and has collaborated with several other artists throughout his career. In addition to his music, Lamar is also involved in various philanthropic endeavors and activism work.

Followers on Social Media: 47.6M

Favikon Authority Score : 9 708 pts

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11. Lexi Rivera

Lexi Rivera is a popular YouTube content creator known for her vlogs and challenges. With over 14 million subscribers on her channel, Lexi creates content focused on pranks, challenges, and interactions with her family and friends. Her videos often showcase her fun and energetic personality, and she is known for collaborating with other popular YouTubers.

Followers on Social Media: 53.4M

Favikon Authority Score : 9 709 pts

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10. Kourtney Kardashian

Kourtney Kardashian is a reality TV star and influencer who has released an official app that provides fans with exclusive content, including photos, videos, personal journals, family recipes, healthy living tips, shopping guides, and live streams. The free app also offers subscriber content for $2.99 a month. Kourtney's app features behind-the-scenes photo galleries, premium videos, and content on fashion, beauty, home décor, healthy living, recipes, and motherhood. The app is a must-have for all her fans who want an all-access pass to Kourtney's life.

Followers on Social Media: 253.8M

Favikon Authority Score : 9 712 pts

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09. Brian - FaZe Rug

Brian, better known as FaZe Rug, is a YouTube star with over 23 million subscribers. He started his channel in 2012 and has since become one of the most popular YouTubers worldwide. His content is mainly focused on vlogs, pranks, and gaming, and he is known for his energetic and positive personality. FaZe Rug has achieved several milestones, including hitting 20 million subscribers in 2021. He also owns a successful merchandising line and is active on Instagram, TikTok, Twitter, and Snapchat.

Followers on Social Media: 48.9M

Favikon Authority Score : 9 739 pts

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08. Dwayne Johnson

Dwayne Johnson, also known as 'The Rock', is an American actor, producer, and former professional wrestler. He is the founder and CEO of #RockTok, the official YouTube channel for Dwayne Johnson & Seven Bucks Digital Studios. Seven Bucks Productions produces original television productions such as NBC’s The Titan Games, HBO’s Ballers, BET’s Finding Justice, Paramount Network’s Rock the Troops, and HBO Documentary Films’ Rock and a Hard Place. In addition, Dwayne Johnson is widely known for his successful acting career, appearing in films such as Disney’s Jungle Cruise, Universal’s Fast & Furious Presents: Hobbs and Shaw, and Sony’s Jumanji: Welcome to the Jungle.

Followers on Social Media: 494.8M

Favikon Authority Score : 9 789 pts

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07. Olivia Rodrigo

Olivia Rodrigo is an 18-year-old singer-songwriter and actress from California. She gained popularity with her debut single "drivers license," which broke several records and topped numerous charts. She has since released her debut album, "Sour," which also performed well commercially and critically. In addition to her music career, she stars in the Disney+ series "High School Musical: The Musical: The Series." Rodrigo cites her love for emotions as her inspiration for her work as an actor and musician. She has performed at the BRIT Awards and Saturday Night Live, and her music videos have received millions of views on YouTube.

Followers on Social Media: 78.5M

Favikon Authority Score : 9 832 pts

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06. Katy Perry

Katy Perry is a singer, songwriter, and American Idol judge, known for her hits such as "Firework" and "Roar." In addition to her successful music career, she has also appeared in several films and TV shows. Perry is also a philanthropist, supporting numerous causes such as education, disaster relief, and children's health. She has won several awards, including five American Music Awards and a Brit Award, and has been recognized for her activism and advocacy work. Perry is also known for her colorful and playful fashion style, often wearing whimsical and eye-catching outfits.

Followers on Social Media: 364.7M

Favikon Authority Score : 9 843 pts

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05. Kendall Jenner

American model and reality TV personality, Kendall Jenner has built a successful career in the fashion industry, walking the runway for top designers and participating in high-profile campaigns. She is also part of the Kardashian-Jenner family and has used her platform to promote various causes and products.

Followers on Social Media: 327.9M

Favikon Authority Score : 9 923 pts

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04. Kim Kardashian

Kim Kardashian is a socialite, model, and entrepreneur, known for her reality TV show, "Keeping Up with the Kardashians," and her fashion and beauty lines, including KKW Beauty and SKIMS. She is also involved in various philanthropic endeavors, such as criminal justice reform and providing aid to Armenia. In addition, she has been recognized as one of the most influential people in the world by Time magazine. Kardashian is also a mother of four and frequently shares her family life on social media.

Followers on Social Media: 469.6M

Favikon Authority Score : 9 951 pts

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03. Billie Eilish

Billie Eilish is an American singer-songwriter known for her unique sound and style. She first gained attention with her debut single "Ocean Eyes" and has since released several successful albums, including "When We All Fall Asleep, Where Do We Go?" and "Happier Than Ever". Eilish has won numerous awards, including multiple Grammy Awards and has become an influential figure in the music industry. She is also known for her distinctive fashion sense and has collaborated with several fashion brands.

Followers on Social Media: 253.3M

Favikon Authority Score : 9 964 pts

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02. Brent Rivera

Brent Rivera is a social media influencer and YouTube content creator with over 20 million subscribers. He posts a variety of comedic content on his channel, including challenges, pranks, and vlogs. Brent also has a strong social media presence on Instagram, Twitter, and TikTok, where he frequently interacts with his fans. In addition to his online endeavors, Brent has also acted in films such as "Alexander IRL" and "Can't Take It Back." He often collaborates with other social media stars like Ben Azelart and Lexi Rivera.

Followers on Social Media: 112M

Favikon Authority Score : 9 967 pts

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01. Kylie Jenner

Kylie Jenner is a prominent figure in the beauty industry, known for her successful cosmetics brand, Kylie Cosmetics. She shares exclusive videos, behind-the-scenes content, and beauty tutorials on her social media platforms. Additionally, Kylie often promotes her products and collaborations, such as the Kris Collection and her tinted butter balms. She also gives glimpses into her personal life, including moments with her daughter. With a massive following, Kylie has established herself as a leading influencer and businesswoman in the beauty world.

Followers on Social Media: 503.7M

Favikon Authority Score : 9 980 pts

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How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.