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Top 20 e-commerce experts in 2025

If your online business is struggling with stagnant sales, incorporating social media influencers into your marketing strategy could be the solution. Leveraging influencers can help boost your e-commerce sales and make social media an effective part of your marketing plan. Don’t be overwhelmed—these influencers can guide you to success!

January 10, 2025
Capucine Munuera

All real-time rankings of all platforms and countries are available here.

Here’s the list of the Top 20 e-commerce experts in 2025:

20. Armando Roggio

Armando Roggio is an Ecommerce Marketer, Writer, and Developer. He shares his expertise by writing articles and conducting interviews on various Ecommerce topics such as dropshipping, pricing strategy, AI, and email marketing. He also engages with his audience on social media, asking for opinions and suggestions on Ecommerce practices. Armando emphasizes the importance of customer-centric marketing, automation, and A/B testing in driving sales and maximizing profits in the Ecommerce industry.

Followers on Social Media: 21 k

Favikon Authority Score : 3 997 pts

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19. Gretta Rose van Riel

Gretta Rose van Riel is a successful entrepreneur and founder of several e-commerce brands. She was named Forbes 30 Under 30 in 2018 and has been recognized as a LinkedIn Power Profile in 2019. Gretta's formula for success in the e-commerce industry is to build an audience first, then create a product. She has built four successful e-commerce brands that have made up to $1 million a day in sales. Gretta is also a wife and mother, and she shares her personal life on social media. She is a motivational speaker and often shares advice on business and entrepreneurship.

Followers on Social Media: 273.4 k

Favikon Authority Score : 4 984 pts

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18. Zia Daniell Wigder

Zia Daniell Wigder is the Chief Content Officer at EMARKETER with a strong background in B2B content leadership and global digital trends. Specializing in surfacing insights on consumer behavior, business, and technology transformation, she oversees research on retail, ecommerce, digital marketing, advertising, and more. With experience in startups and established companies, Zia leads a team of analysts, editors, and forecasters. She is also a course instructor at EICOM, focusing on digital transformation for global commerce executives.

Followers on Social Media: 17.5 k

Favikon Authority Score : 5 287 pts

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17. Keith Anderson

Keith Anderson is a Grammy-nominated country music singer-songwriter known for hits like "Pickin' Wildflowers" and "XXL." He has performed at major festivals and venues across the country, including the famous Grand Ole Opry. In addition to his successful music career, Anderson is also a devoted fan of charity work, often utilizing his music to spread awareness and raise funds for various causes. Fans can catch him performing at various concerts and events throughout the year, and keep up with his latest projects on his website and social media pages.

Followers on Social Media: 230.1 k

Favikon Authority Score : 5 848 pts

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16. Steve Dresser

Steve Dresser is the CEO of Grocery Insight, a British retail consultancy that focuses on providing solutions for retail problems. Renowned as a top retail influencer, Steve Dresser has been featured in the BBC as "The Man Supermarket CEO's Turn To." The company's expertise ranges from stores and retail advisory to providing strategic advice, showcasing best practices to investment analysts, and more. Passionate about helping, they guide their clients with their experience and offer opinions to achieve the best outcome. They help their clients improve their outcomes, deliver results, and solve their problems. According to Grocery Insight, it's essential to focus on the customer, and they strive to make things better by sharing best practice. 

Followers on Social Media: 35.3 k

Favikon Authority Score : 7 070 pts

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15. Gemma Talbot

Gemma Talbot is a fashion and lifestyle influencer known for her daily outfit inspiration and style tips. She shares her fashion looks, including summer outfits, dresses, and tops, on her social media platforms. Gemma also provides her followers with fashion hauls, unboxing videos, and collaborations with various brands, such as Zara and & Other Stories. Her content includes outfit of the week posts, featuring different looks for each day, and she often includes links to shop her outfits. Gemma's style is characterized by a neutral and aesthetic aesthetic, and she frequently incorporates trendy pieces like waistcoats, denim shorts, and sandals into her outfits.

Followers on Social Media: 135.8 k

Favikon Authority Score : 7 164 pts

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14. Peep Laja

Peep Laja is the CEO and Founder of CXL Institute, the host of How To Win podcast, and CEO of Wynter. He emphasizes the importance of effective messaging and testing it with the target audience to improve conversion rates. Peep shares his expertise in marketing by connecting people with the top 1% of marketing practitioners who teach them how to become better marketers. He also encourages cultivating a strong network with top players in the industry through social and content creation, shared meals, and attending events.

Followers on Social Media: 125.7 k

Favikon Authority Score : 7 227 pts

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13. Irene Agbontaen

Irene Agbontaen is a Senior Director at UTA London and the Founder of TTYA LONDON. With over a decade of experience in strategic brand partnerships, she excels in connecting the world of business with popular culture, focusing on the African Diaspora, Fashion, Music & Entertainment space. Irene has a deep understanding of the new age consumer and is skilled at creating impactful moments and content for global brands. She is passionate about authentic cultural narratives and reaching influential global audiences.

Followers on Social Media: 142.8 k

Favikon Authority Score : 7 568 pts

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12. Amber Venz Box

Amber Venz Box is the founder of the LTK app and The Local Chapter. She shares weekend snaps and fashion inspiration on her Instagram. Amber recently cut her hair for a new style and shares behind-the-scenes of parties she's thrown. She also has a broadcast channel where she answers questions about her life. Amber has made some big life moves and shares exclusive interviews about it on her broadcast channel. She is excited for fashion month and shares her favorite looks on LTK. Amber also shares personal moments with her family and promotes sales on her LTK shop. Follow her for real-time and exclusive content.

Followers on Social Media: 120.6 k

Favikon Authority Score : 7 569 pts

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11. Richard Christiansen

Richard Christiansen is the founder of Flamingo Estate, a Los Angeles-based home and orchard. He is passionate about gardening, sustainable living, and creating high-quality products. Flamingo Estate offers farm box deliveries with fresh produce, as well as homemade bread and olive oil. Richard also roasts coffee and offers subscriptions on the estate's website. He frequently shares updates and photos of the estate and its offerings on social media. Richard's love for nature and dedication to providing organic and locally sourced products shines through in everything he does.

Followers on Social Media: 320.8 k

Favikon Authority Score : 7 953 pts

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10. Chris Do

Chris Do, a renowned LA-based director and designer, helps creatives build businesses and business leaders build brands. With over 27 years of experience in brand design and strategy, he has worked with top clients like Microsoft, Sony, Nike, and Starbucks. Through his platform, The Futur, Chris empowers the next generation of creative entrepreneurs and leaders through coaching, workshops, and courses. His mission is to help individuals realize their value and communicate it effectively. Follow Chris for insights on branding, business, and creativity.

Followers on Social Media: 1.8 M

Favikon Authority Score : 8 632 pts

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09. Josué Aragão

Josué Aragão is an expert in ecommerce, providing guidance and strategies to help businesses succeed in the online marketplace. With a focus on the latest trends and tips, Josué offers valuable insights to achieve success in ecommerce. In addition, Josué shares personal experiences and opinions on various topics, engaging with the audience and fostering discussions. With a strong presence on social media, Josué Aragão is a trusted resource for ecommerce professionals.

Followers on Social Media: 525.2 K

Favikon Authority Score : 8 659 pts

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08. Davie Fogarty

Davie Fogarty, the founder of The Oodie and the youngest Shark on Shark Tank AU, shares insights on e-commerce and entrepreneurship. Seeking advice on product experts and discussing business strategies, Davie engages with his audience. He reflects on his journey from humble beginnings to achieving significant success in the UK market. Offering sales rep opportunities and discussing marketing tactics, Davie's posts focus on business growth and innovation.

Followers on Social Media: 1.07 M

Favikon Authority Score : 8 724 pts

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07. Ghazal Alagh

Ghazal Alagh is the co-founder of Mamaearth, TheDermaCo, Dr.Sheth's, Ayuga, Aqualogica, and BBlunt. She is also known as Mamashark on Sharktank India. She is an artist and has been recognized as one of the most powerful women in business by Fortune and Forbes. Ghazal Alagh is focused on changing the beauty landscape of India by understanding consumer needs and using a D2C first, house of brands strategy. She is currently hiring both full-time employees and interns. Her posts on social media reflect her passion for entrepreneurship and her love for India's economic growth. Ghazal Alagh is dedicated to building businesses that not only create wealth but also make a positive impact.

Followers on Social Media: 1.1 M

Favikon Authority Score : 8 725 pts

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06. Simo Life

Simo Life is a Moroccan entrepreneur and co-founder of a successful e-commerce and digital marketing business. Starting from scratch, he has achieved great success and financial freedom through his expertise in e-commerce. Simo has created over 300 job opportunities within his company, contributing to the growth of the e-commerce sector in Morocco. He is dedicated to empowering others and helping them achieve financial independence. Simo's impact extends beyond Morocco, as he has influenced the e-commerce industry globally. His goal is to continue making a significant impact in the field and be a leader in the Arab world.

Followers on Social Media: 1.8 M

Favikon Authority Score : 8 768 pts

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05. Baddie In Business

Baddie In Business is an e-commerce and finance YouTuber with over 400K subscribers. The purpose of the channel is to provide free education and tips on how to achieve financial success through entrepreneurship, investing, and other online side hustles. The channel owner, Isabella, shares her personal experience with entrepreneurship, dropshipping, making money online, and other online ventures. The channel also includes mindset videos to help viewers develop a positive attitude towards money and success. Baddie In Business does not sell any courses or mentorship programs and is dedicated to providing 100% free education.

Followers on Social Media: 2.0 M

Favikon Authority Score : 8 858 pts

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04. Grace Beverley

Grace Beverley is the CEO and Founder of TALA and SHREDDY, two brands that are revolutionizing the D2C fitness industry. She has been recognized as the Natwest GBEA Young Entrepreneur of the Year and has a global reach of over 1.5 million. Grace was named first in Forbes 30 under 30's retail and e-commerce list. Her inspiring narrative has earned her the ranking of the 26th most influential online creator by The Sunday Times. Grace has been featured in Glamour alongside Emma Watson and Rihanna as one of 'the 10 amazing multi-hyphenates to be inspired by' and has been recognized by the BBC as 'the 22-year-old taking on the gym wear world'.

Followers on Social Media: 2.1 M

Favikon Authority Score : 8 925 pts

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03. Tai Lopez

Tai Lopez is an entrepreneur, investor, and educator. He is the founder of several companies, including MentorBox, a subscription-based education platform, and Tai Lopez Capital, a hedge fund. Lopez is also known for his popular YouTube channel, where he shares insights and advice on business, investing, and personal development. He is a vocal advocate of the "Good Life" philosophy, emphasizing the importance of health, wealth, love, and happiness. Lopez is a prolific author and speaker, and his books and courses have helped thousands of people improve their financial and personal lives.

Followers on Social Media: 7.1 M

Favikon Authority Score : 8 930 pts

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02. Yomi Denzel

Yomi Denzel is a successful entrepreneur and educator, offering free online courses on creating profitable online stores. With a background in E-Commerce, he shares valuable insights through his YouTube channel, showcasing his journey from broke student to millionaire. As the founder of Mindeo and Ecom Pro Ag, he has built multiple successful E-Commerce brands and e-learning platforms. His content focuses on entrepreneurship and the strategies behind his massive revenue generation. Join his community to learn and grow in the digital business world.

Followers on Social Media: 3.1 M

Favikon Authority Score : 8 986 pts

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01. Gary Vaynerchuk

Gary Vaynerchuk, known as GaryVee, is a serial entrepreneur and Chairman of VaynerX, CEO of VaynerMedia, and Creator & CEO of VeeFriends. With a keen eye for market trends and consumer behavior, he helps Fortune 1000 brands thrive through his advertising agency. A prolific angel investor, Gary has early stakes in Facebook, Twitter, and Uber. With over 44 million social media followers, Gary shares his business insights and daily life, making him a top influencer and sought-after speaker.

Followers on Social Media: 35.6 M

Favikon Authority Score : 9 622 pts

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How does Favikon rank influencers?

Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

Click here to learn more about it.

Favikon influence score


Also See 👀 :

Most Followed Accounts on TikTok 2025

Most Followed Accounts on Instagram 2025

Influencer Marketing Trends in 2024

TOP 200 LinkedIn Creators Worldwide [2025 Edition]

Capucine Munuera

Capucine Munuera is currently pursuing a Master's in Social Media Strategy at Sup de Pub in Paris while working as a marketing manager at Favikon. Her professional journey includes significant roles such as marketing responsibilities at Favikon and prior experiences at organizations like CLIC&MOI and Carré Cointreau. Capucine's expertise lies in developing and executing marketing strategies, leveraging her hands-on experience in social media management and brand communication.

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