Who is Nicole Sahebi?

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Nicole Sahebi: Elevating Persian Beauty and Lifestyle in the Digital Space

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Nicole Sahebi is a Persian-American beauty and lifestyle influencer based in Los Angeles, known for her chic fashion sense and culturally infused content. Her rise on social media is driven by a fearless attitude, glamorous visuals, and an innate ability to connect with Gen Z audiences. From bridal try-ons to luxe outfit reveals, she curates every post with creative precision. Her content strikes a balance between high-end editorial energy and everyday relatability.

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Deeply rooted in her Persian heritage, Nicole infuses her identity into her digital storytelling — whether through styling choices, confidence-driven captions, or her bold tone. Rather than following trends, she often adds her own twist to them, making even the most viral formats feel unique. Her cultural perspective brings refreshing diversity to mainstream fashion and beauty feeds. This distinct voice has helped her gain trust and admiration across millions of viewers.

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Nicole’s background in the fashion space is reflected in her partnerships with brands like Yves Saint Laurent, Rhode Skin, and REVOLVE. These collaborations aren’t just endorsements — they’re seamlessly woven into her creative identity. Her ability to deliver strong branded content without compromising authenticity makes her a highly sought-after creator. She champions premium aesthetics without losing the casual tone her fans love.

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Behind the glitz, Nicole is also a savvy digital native who understands rhythm, virality, and platform strategy. She publishes consistently, engages at scale, and repurposes content intelligently across TikTok, Instagram, and YouTube. Her storytelling remains sharp regardless of the format — a Reel, a GRWM video, or even a silent outfit transition. Nicole isn’t just participating in the beauty and lifestyle scene; she’s helping lead it.

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An Influencer Active on Social Media

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Nicole Sahebi reaches a combined audience of 4.45M followers across TikTok, Instagram, and YouTube, with standout engagement on both TikTok and Instagram.

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Nicole Sahebi's Social Media Strategy Analysis

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TikTok: Where Viral Meets Personal

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Nicole’s TikTok account (@nicoleisgod) is her largest platform, with 2.9 million followers and a 2.8% engagement rate. Her content is rooted in highly aesthetic visuals, fast transitions, and witty captions that reflect her sharp personality. Videos like “twinning with the bride” (12.9M views) and car-seat beauty edits reveal her ability to mix humor with fashion-forward looks. Her voice is confident and unfiltered, which resonates well with Gen Z.

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She posts 5 times a week, capitalizing on platform momentum and TikTok’s fast-paced algorithm. Her signature style includes glam close-ups, outfit changes, and commentary-heavy edits — often mimicking IRL situations or reactions. Unlike creators who depend on trends, Nicole makes the trend her own, reinterpreting it in a way that feels elevated and bold. Her comedic undertones and polished aesthetic give her an edge in the saturated TikTok beauty niche.

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Nicole often uses subtle storytelling in her content — whether she's putting on a corset or joking about relationship dynamics — giving each video more depth than just surface-level beauty. Her community knows they’ll get both visual appeal and relatable narratives. The balance between aspirational fashion and accessible humor makes her content replayable and shareable. She knows how to keep users watching through the last frame.

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Her TikTok content also integrates sponsored work strategically, allowing the brand to blend into her usual format. Whether working with Rhode Skin or Valentino Beauty, she avoids disrupting her personal tone. Each collaboration is styled into her natural flow — casual but visually impactful. This makes her branded content perform similarly to organic posts, a rare skill among fashion-forward creators.

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• Username: @nicoleisgod
• Influence Score: 90.6/100
• Followers: 2.9M
• Activity: 5 videos/week
• Engagement Rate: 2.8%
• Growth: 0%
• Average Engagement: 81.3K
• Posting Habits: Everyday at 2 PM EST

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Instagram: The Glamour-Driven Hub

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Nicole’s Instagram (@nicolesahebi) serves as her glossy showroom, where she curates highly stylized content. With 1.5M followers and a 4.01% engagement rate — the highest among her platforms — Instagram is her most interactive channel. Her Reels often go viral: from a corset try-on reaching 6.1M views to aesthetic carousels of event looks. She posts 17 times per month, with a sharp eye for editorial composition.

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Her grid is highly visual, dominated by neutral tones, bold silhouettes, and glam close-ups. Every image or video aligns with a minimal-luxe aesthetic that’s consistent and intentional. Captions are brief, often playful or teasing — designed to spark curiosity rather than over-explain. Nicole’s content is designed for high shareability, with visuals that hook instantly and don’t require sound.

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Reels are her strongest Instagram tool, with many achieving multi-million views and strong saves/comments. She leverages mirror videos, corset reveals, and styling challenges — all repackaged with her distinct tone. Rather than just posing, she builds tiny scenes: a flirty glance, a reveal, a dance in a hallway. These stylized micro-moments keep her Reels personal while maximizing aesthetic value.

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Brands like YSL Beauty and REVOLVE are featured through soft integration — no over-tagging, no disruption. Nicole lets the visuals speak, using bold but clean fashion statements to represent each collaboration. Her IG success lies in its cohesion: each post is part of a broader vibe her audience comes to expect. Followers don’t scroll past — they save, share, and double-tap instinctively.

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• Username: @nicolesahebi
• Influence Score: 93.8/100
• Followers: 1.5M
• Activity: 17 posts/month
• Engagement Rate: 4.01%
• Growth: +7.05%
• Average Engagement: 59.2K
• Posting Habits: Everyday at 3 PM EST

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YouTube: A Stylish Bonus Channel

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Though not her core platform, Nicole’s YouTube Shorts (@nicole.sahebi) are an extension of her TikTok-style content. With 52.9K subscribers and an impressive 25.94% growth in just 30 days, her YouTube is growing rapidly. While she doesn’t post frequently here, her Shorts are high-quality, aesthetic-driven, and maintain her glam, polished vibe. Videos like “Princess Jasmine costume” and “My birthday dress” showcase character and visual storytelling.

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She repurposes some of her best-performing TikToks and Instagram Reels, optimizing for Shorts format without losing essence. The platform acts as a digital archive — showcasing her top beauty edits and fashion showcases. Despite no new uploads in 7 days, the engagement reflects her magnetic pull across platforms. It suggests that with more frequent uploads, this could become a major distribution channel.

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What makes her Shorts standout is the balance of narrative and visual flair. Nicole doesn’t just “show a dress” — she performs with presence, giving the viewer a moment, a glance, or a gesture to remember. She brings the same performance energy as her other platforms, but condensed for fast-scroll YouTube. Her thumbnails are also well-composed, aiding organic discoverability.

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Currently, YouTube is a low-frequency, high-impact space for her. If she leans into Shorts more regularly, especially with her proven TikTok content, she can grow rapidly. There’s a clear demand, but not yet a supply pipeline. Her visual strength and charisma translate perfectly to Shorts, and a minor ramp-up in activity could lead to significant gains.

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• Username: @nicole.sahebi
• Influence Score: 83.8/100
• Followers: 52.9K
• Activity: 0 videos/month
• Engagement Rate: 0%
• Growth: +25.94%
• Average Engagement: 0
• Posting Habits: Once a year at 8 PM EST

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Nicole Sahebi's Social Media Influence Summary

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With an overall influence score of 9,219 points, Nicole ranks in the Top 1% for both Instagram (US & Worldwide) and Beauty Bloggers (US & Worldwide). She holds the #10 spot among Beauty Bloggers in the U.S., affirming her position as a leading voice in the category.

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Learn more about the Favikon Methodology here

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Content Strategy: Glamour with a Dash of Chaos

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Nicole’s content thrives on duality — she’s glamorous but goofy, polished yet raw. Her fashion-forward style is rooted in trend-savvy edits, fast transitions, and a subtle undercurrent of rebellion. She doesn’t over-explain — her expressions and aesthetic choices are the narrative.

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Reachability & Partnerships

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Nicole’s strong track record with brands like REVOLVE, Rhode Skin, and YSL Beauty shows she can deliver premium visibility through visual storytelling and creator-led product placement. Her high output on Instagram and TikTok allows her to feature brands repeatedly without fatigue.

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Unlike many creators, Nicole integrates luxury collaborations into native content rather than standalone ads. This subtle integration strengthens brand trust and ensures her audience remains emotionally connected — not just passively consuming.

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Conclusion: Nicole Sahebi — The New Face of Youthful Elegance

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Nicole Sahebi is more than a beauty influencer — she’s a cultural bridge, redefining what it means to be fashionable, Persian, and digitally powerful. With a bold aesthetic, strong audience loyalty, and top-tier brand collaborations, she’s shaping a new standard for what modern glam looks like.

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View the AI-powered profile

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