Who's Who on Social Media
5

Who is Joel Jota?

Discover how high-performance coach Joel Jota uses social media to inspire millions. Explore his growth, strategies, and powerful online influence

October 24, 2024
Natália Duarte

Who is Joel Jota? A High-Performance Coach and Social Media Influencer

Joel Jota is a well-known high-performance coach, entrepreneur, and best-selling author. With a background as a professional swimmer and national champion in Brazil, Joel transitioned his career into coaching, focusing on helping others unlock their full potential. His expertise extends beyond athletics, as he has made significant contributions in the business world through his trainings, benefiting more than 500,000 entrepreneurs. His presence across various social media platforms has allowed him to impact millions globally, sharing his lessons on motivation, discipline, and personal growth.

A Growing Influence Across Social Platforms

Joel Jota’s social media presence spans multiple platforms, including Instagram, YouTube, TikTok, and LinkedIn. With over 30 million followers combined, his ability to engage and motivate his audience has solidified his standing as a top voice in business strategy and personal development.

Joel Jota’s Instagram Strategy Breakdown

Joel Jota's largest following is on Instagram, where he delivers motivational posts, reels, and videos centered on personal development and success. His content frequently showcases inspirational messages, often paired with real-life examples and his own experiences as a coach and entrepreneur. He also shares stories that highlight discipline, leadership, and the mindset required to overcome challenges, creating a deep connection with his audience.

Username: @joeljota

Influence Score: 93.1/100

Followers: 5.5M

Activity: 23 posts last month

Engagement Rate: 2.68%

Growth: +0.88% (54.9K followers)

Average Engagement: 24.5K per post

Posting Habits: Twice a day at 11 PM

YouTube: Long-Form Motivational Discussions

YouTube is where Joel Jota’s long-form content thrives. His channel features in-depth discussions and interviews that dive into topics like mindset, success, and personal growth. His videos cover a wide range of subjects from entrepreneurial advice to life coaching strategies, making his channel a go-to resource for those looking for transformative advice.

Username: @JoelJota

Influence Score: 86.4/100

Followers: 1.5M

Activity: 5.4 videos per month

Engagement Rate: 20.68%

Growth: +0.82% (+2K followers)

Average Engagement: 396 views per video

Posting Habits: Twice a day at 2 AM

TikTok: Quick, Impactful Motivational Clips

Joel Jota leverages TikTok to share short-form motivational videos and personal insights. His quick, powerful messages resonate with a younger, fast-paced audience looking for inspiration in bite-sized formats. Whether discussing career success or personal discipline, Joel’s TikTok videos often go viral due to their relatability and impactful content.

Username: @joel_jota

Influence Score: 82.7/100

Followers: 1.1M

Activity: 0.2 videos per week

Engagement Rate: 6.12%

Growth: +3.99% (+30.6K followers)

Average Engagement: 41.5K views per video

Posting Habits: Every day at 11 PM

LinkedIn: Professional Insights and Motivation

LinkedIn is where Joel Jota shares his expertise on business and personal development. His posts often cater to professionals and entrepreneurs, offering advice on leadership, success strategies, and the habits required for long-term growth. His regular posting schedule and insightful content have earned him a high engagement rate and steady follower growth, making him one of the top influencers in Brazil's business community.

Username: @joeljota

Influence Score: 93.8/100

Followers: 668.1K

Activity: 33 posts last month

Engagement Rate: 0.64%

Growth: +7.77% (+21.8K followers)

Average Engagement: 2K per post

Posting Habits: Every day at 7 PM

Joel Jota’s Social Media Influence Summary

With a Favikon Authority Score of 9,245, Joel Jota is ranked as one of the top voices in business strategy and motivation across Brazil. His consistent, motivational content across platforms like Instagram, YouTube, TikTok, and LinkedIn has garnered millions of followers. His growth trajectory reflects his ability to connect with a diverse audience, from aspiring entrepreneurs to seasoned business professionals.

Joel Jota: Brand Partnerships and Reachability

As one of Brazil’s leading voices in high-performance coaching and business strategy, Joel Jota presents an attractive opportunity for brands looking to tap into a highly engaged and motivated audience. His reachability score is marked as "Very Difficult," reflecting the exclusivity and demand for his partnerships. With an estimated sponsored post cost of $15K, partnering with Joel offers significant exposure, particularly within the business, entrepreneurship, and personal development spaces.

Joel's audience spans across various sectors, including aspiring entrepreneurs, professionals, and individuals seeking personal growth. His strong social media presence and influence make him a valuable partner for brands aiming to connect with a demographic that prioritizes discipline, success, and self-improvement. Whether through motivational content, business advice, or life coaching insights, Joel's collaborations promise to engage and inspire a loyal following of millions across multiple platforms.

Content Strategy Breakdown

Joel Jota’s content strategy revolves around sharing motivational and actionable insights through a variety of formats. On Instagram, he primarily shares reels and posts that emphasize personal growth, while YouTube allows him to dive deeper into longer, more reflective discussions. His TikTok presence focuses on quick motivational clips that appeal to a younger demographic, and his LinkedIn profile is a hub for professional development advice. Across all platforms, Joel emphasizes discipline, leadership, and the power of mindset, helping his audience achieve both personal and professional success.

Joel Jota has mastered the art of leveraging social media to share his motivational messages with millions of people worldwide. His success as a high-performance coach and author is mirrored in his ability to engage, inspire, and lead a diverse global audience through platforms like Instagram, YouTube, TikTok, and LinkedIn. His influence continues to grow, making him a leading figure in the fields of business strategy and personal development.

You might also find interesting:

Lara Acosta - Complete Social Media Analysis

Chris Donnelly - Complete Social Media Analysis

Carolina Martins - Complete Social Media Analysis

About the author

Natália Duarte

Natália Duarte is the Chief of Staff at Favikon. She is a Brazilian entrepreneur at heart and speaks five languages fluently: Portuguese, English, French, Spanish, and Italian. She lived for two years in the French Alps, where she completed a Master's in Foreign Language Didactics and a Master's in Entrepreneurship and Project Management. She is passionate about innovation, business, and connecting people and purposes.