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Top 20 Knoxville Influencers in 2025

Get to know Knoxville's top influencers of 2025, who are shaping local culture and online conversations. Their influence is pivotal for brands aiming to connect with the community.

March 19, 2025
Sarthak Ahuja


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Here's the list of the Top 20 Knoxville Influencers in 2025:

20. Tony Schmitz

Tony Schmitz is a distinguished professor at the University of Tennessee, Knoxville, specializing in advanced manufacturing, mechanical vibrations, and machining dynamics. He actively shares insights on CNC machining, metrology, and hybrid manufacturing through LinkedIn and his new YouTube channel. His posts often highlight educational initiatives, workforce development, and research collaborations, aiming to enhance diversity in manufacturing and promote technical education.

Favikon Authority Score : 5 844 pts

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19. Kirby

Based in Knoxville, TN, this creator specializes in makeup and beauty content, showcasing tutorials, product reviews, and unboxings. She collaborates with major beauty brands like Estée Lauder, MAC, and Benefit Cosmetics, often sharing her work glam routines and beauty hacks. Her TikTok presence is characterized by engaging 'get ready with me' videos and brand partnerships, appealing to beauty enthusiasts and makeup artists.

Favikon Authority Score : 5 730 pts

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18. Justin Rigney

Justin Rigney is a professional dog trainer based in Knoxville, TN, with nearly 30 years of experience in training all breeds and ages of dogs, including police and sport dogs. His social media presence highlights his expertise in dog training, showcasing various training techniques and client success stories. He expresses deep emotional connections with his pets and emphasizes the importance of love and care in training. His content often features personal anecdotes and client interactions, making it relatable to dog owners.

Favikon Authority Score : 6059 pts

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17. Julie Kirby

Julie Kirby is a Knoxville-based entrepreneur and mother, known for her engaging TikTok and Instagram content focused on motherhood and her small thrift business. She promotes size-inclusive fashion and actively engages her audience with live sales featuring a variety of thrifted items. Her posts often highlight her experiences as a 'boy mom' and showcase her unique finds, creating a community around sustainable fashion and parenting.

Favikon Authority Score : 5 939 pts

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16. Spencer Bayston

Spencer Bayston is a professional race car driver actively involved in dirt racing, showcasing his journey and experiences through engaging social media posts. His content features race updates, personal milestones, and merchandise promotions, reflecting a strong connection to the racing community. He often shares behind-the-scenes glimpses of his racing life, including partnerships with various racing teams and brands, emphasizing his dedication to the sport and his fans.

Favikon Authority Score : 6 203 pts

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15. Dani Washington

Dani Washington is a Knoxville-based hairstylist known for her expertise in balayage and hair coloring techniques. She actively engages with her audience through vibrant Instagram posts showcasing her work, often featuring products from brands like Redken and Moroccanoil. Her content emphasizes creativity in hairstyling, with a focus on color transformations and client satisfaction. Dani is currently accepting new clients and collaborates with various brands in the beauty industry.

Favikon Authority Score : 6 534 pts

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14. Qiusheng Wu

Dr. Qiusheng Wu is an Associate Professor and Director of Graduate Studies at the University of Tennessee, specializing in geospatial data science and open-source software development. He focuses on big geospatial data and cloud computing to study environmental changes. Dr. Wu is the creator of popular Python packages like geemap and leafmap, and actively shares educational content through his YouTube channel, which has a significant following. His work emphasizes open-source contributions and advanced geospatial analysis.

Favikon Authority Score : 6 946 pts

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13. Robert Cray

Robert Cray is a renowned musician and guitarist known for his contributions to the blues genre. His social media presence showcases his performances, personal moments, and interactions with fans. He promotes his band, The Robert Cray Band, and shares updates about tours and new music. His posts often reflect gratitude towards fans and highlight his love for music, family, and life on the road.

Favikon Authority Score : 7 207 pts

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12. Drew Petty

Drew Petty is an industrial fabricator specializing in custom ironwork and machinery repair. Based in Knoxville, TN, he shares insights into his projects, including work for zoos and local businesses, emphasizing the blend of utility and beauty in fabrication. His posts often highlight hands-on work, showcasing the craftsmanship involved in building and modifying structures for animals and various industrial applications. He engages with a community of fellow industrial athletes and promotes the importance of skilled trades.

Favikon Authority Score : 7 246 pts

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11. Emily Woods

Emily Woods is a lifestyle content creator focused on budget-friendly finds from Amazon, Walmart, and Target, alongside travel experiences, particularly in Nashville and Marco Island. Her posts often highlight family moments, travel tips, and practical hacks for everyday life, engaging her audience with relatable content and interactive calls to action. She emphasizes affordable fashion and home essentials, making her a go-to source for moms and budget-conscious shoppers.

Favikon Authority Score : 7 334 pts

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10. Donde Plowman

Dr. Donde Plowman is the Chancellor of the University of Tennessee, Knoxville, actively engaging with students and the community. Her social media presence highlights her commitment to leadership, student achievements, and university pride, particularly in athletics. She frequently shares updates on events, recognitions, and the importance of community support for the university. Plowman emphasizes the values of the Volunteer spirit and the significance of education in shaping future leaders.

Favikon Authority Score : 7 373 pts

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09. Bentley & Finn

This account features Bentley and Finn, two English Bulldogs, showcasing their daily antics and adventures. The content is light-hearted and humorous, often highlighting the bond between the dogs and their interactions with a tuxedo cat. Posts include funny moments, family outings, and seasonal celebrations, appealing to pet lovers and dog enthusiasts. The creator expresses gratitude for their audience and shares engaging content that resonates with dog owners and animal lovers alike.

Favikon Authority Score : 7 478 pts

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08. Reggie Smith

Reggie Smith is a Knoxville-based barber and content creator known for his expertise in barbering techniques and tools. He shares tutorials, product reviews, and tips on maintaining clippers through his YouTube channel 'Cuts By Reggie'. His social media presence emphasizes engagement with the barbering community, showcasing collaborations with brands like Wahl and Stylecraft. Reggie promotes his work through discount codes and actively encourages his audience to improve their barbering skills.

Favikon Authority Score : 7 487 pts

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07. 10 Years

10 Years is a rock band based in Knoxville, TN, known for their music that blends emotional depth with powerful instrumentation. Their recent works include the EP 'Inner Darkness' and singles like 'The Optimist' featuring Conquer Divide. The band actively engages with fans through social media, promoting their music and upcoming tours. Their content often reflects themes of resilience and positivity, encouraging listeners to maintain a hopeful perspective despite life's challenges.

Favikon Authority Score : 7 560 pts

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06. Wes Kitts

Wes Kitts is an accomplished American weightlifter and Olympian, known for his record-breaking lifts and dedication to the sport. He shares insights on training, nutrition, and competition preparation through various social media platforms, including Instagram and YouTube. As the owner of Be Somebody Gym, he emphasizes community and personal growth in weightlifting. His content often features motivational messages, training tips, and updates on his journey towards the Paris Olympics.

Favikon Authority Score : 7 640 pts

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05. Chad Finchum

Chad Finchum is a NASCAR driver from Knoxville, TN, known for his competitive spirit and engaging social media presence. He shares insights into his racing experiences, partnerships with brands like Aires Tech, and personal moments with his family. His posts often highlight his race preparations, performance updates, and merchandise promotions, showcasing a blend of professional and personal content. Finchum actively engages with his audience, providing behind-the-scenes glimpses into the NASCAR world.

Favikon Authority Score : 7 789 pts

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04. Tat Tooker

TatTooker is a tattoo artist known for his vibrant and engaging social media presence. He shares personal moments, including family life and his experiences as a father, alongside his professional work in tattooing. His posts highlight upcoming events, tattoo conventions, and his artistic creations, showcasing a blend of personal and professional content. He actively engages with his audience, promoting his tattoo services and expressing gratitude for their support.

Favikon Authority Score : 7 795 pts

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03. Morgan Jennings

Morgan is a skincare enthusiast and esthetician based in Knoxville, TN, known for her relaxing ASMR facial videos on TikTok. Her content focuses on skincare treatments, self-care, and promoting her small business. With a strong engagement from her audience, she shares tips and experiences related to skincare, often incorporating humor and a friendly approach. Morgan's posts frequently highlight her work with clients, showcasing various facial treatments and products, making her a go-to source for skincare advice and relaxation.

Favikon Authority Score : 8 450 pts

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02. Johnny Knoxville

Johnny Knoxville is a prominent figure known for his work in entertainment, particularly as a co-creator and star of the 'Jackass' franchise. His social media presence showcases a mix of humor, personal anecdotes, and promotional content for his projects, including films and podcasts. He often shares moments from his life, including family interactions and behind-the-scenes glimpses of his work, engaging a broad audience with his comedic style and adventurous spirit.

Favikon Authority Score : 9 001 pts

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01. Kelsea Ballerini

Kelsea Ballerini is a prominent country music artist known for her engaging social media presence, promoting her latest album 'PATTERNS' across platforms. She shares personal moments from her tours, collaborations with other artists, and behind-the-scenes glimpses of her life. Her content often highlights her performances, interactions with fans, and promotional activities related to her music career, showcasing her vibrant personality and connection to her audience.

Favikon Authority Score : 9 230 pts

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How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.