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Top 20 Florence Influencers in 2025

Get to know the leading influencers of Florence in 2025 who are captivating audiences with their innovative content. These influential figures are setting new trends in the cultural landscape.

March 31, 2025
Josie Renna

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Here's the list of the Top 20 Florence Influencers in 2025:

20. Valentina Barabuffi

Valentina Barabuffi is a Florence-based content creator focused on slow living and travel, particularly in Mediterranean locales. Her Instagram showcases picturesque moments from Greece, Italy, and the Aeolian Islands, emphasizing simplicity and the beauty of nature. With a strong engagement on her posts, she promotes brands related to travel and lifestyle, often incorporating personal experiences and recommendations. Valentina's content resonates with those seeking inspiration for a relaxed, travel-oriented lifestyle.

Favikon Authority Score : 8 323 pts

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19. Andrea Lo Moro

Andrea Lo Moro is a menswear content creator based in Florence and Dubai, known for his stylish posts featuring tuxedos, accessories, and fashion tips. He engages a significant audience on TikTok and Instagram, sharing insights on men's fashion and promoting his brand, Soleelitaire. His content often highlights the importance of accessories and personal style, appealing to fashion-conscious individuals looking for inspiration in menswear.

Favikon Authority Score : 8 249 pts

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18. Emily Bizzo

Emily Bizzo is a content creator based in Florence, Italy, with a focus on lifestyle and personal experiences. Her posts often reflect her celebrations, relationships, and a love for slow living, showcasing a vibrant personality. She engages her audience with relatable content about aging, love, and self-acceptance, while also promoting sustainable fashion through collaborations. Emily's social media presence is characterized by a mix of humor and authenticity, making her relatable to a wide audience.

Favikon Authority Score : 8 118 pts

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17. Camilla Masini

Camilla Masini is a travel content creator based in Florence, Italy, specializing in photography and unique travel recommendations. Her posts highlight lesser-known destinations, local cuisine, and cultural experiences, particularly in Tuscany and beyond. She engages her audience with vibrant imagery and personal insights, encouraging exploration and discovery. Camilla's content is rich in detail, showcasing her passion for travel and her expertise in finding hidden gems.

Favikon Authority Score : 8 259 pts

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16. Guido Mori

Guido Mori is a chef and culinary educator known for his critical take on food influencers, particularly in Italian cuisine. His social media presence features humorous and satirical content, often critiquing popular cooking trends and influencers. He promotes cooking techniques and offers cooking classes, showcasing a blend of culinary expertise and entertainment. His posts frequently engage with followers through contests and discussions about food culture, emphasizing a unique approach to cooking that challenges traditional norms.

Favikon Authority Score : 8 282 pts

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15. Gaetano Castrovilli

Gaetano Castrovilli is a professional football player currently with AC Monza and represented by World Soccer Agency. His social media presence showcases his football career, family moments, and personal reflections, often highlighting his journey in Serie A and interactions with fans. He shares motivational content and personal milestones, including the birth of his child, emphasizing family values and dedication to his sport.

Favikon Authority Score : 8 284 pts

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14. Pietro

Pietro, known as WikiPedro, creates engaging videos and stories about Florence and Tuscany, showcasing local history, culture, and attractions. His content is informative and entertaining, aimed at both locals and tourists. He emphasizes the beauty and significance of his region, often sharing historical anecdotes and lesser-known facts. With a strong presence on TikTok and Instagram, he connects with a broad audience interested in travel and cultural exploration.

Favikon Authority Score : 8 532 pts

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13. Ludovica Frati

Ludovica Frati is a vibrant content creator based in Florence, Italy, with a strong presence on TikTok (700k followers) and Instagram. She shares engaging POV videos and personal insights, often incorporating themes of friendship and self-reflection. Her content resonates with a youthful audience, showcasing her interests in beauty, fashion, and pop culture, particularly K-pop. Ludovica also promotes her pharmacy studies and has a cosplay profile, indicating a diverse range of interests.

Favikon Authority Score : 8 316 pts

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12. Maurizio Aiello

Maurizio Aiello is an Italian actor and editor known for his work in television and film. He shares insights into his acting career, personal reflections, and humorous content on platforms like Instagram and TikTok. His posts often highlight his experiences in the entertainment industry, including tributes to colleagues and behind-the-scenes moments. He also engages with his audience through podcasts and promotes his magazine, I’M Magazine, showcasing a blend of professional and personal life.

Favikon Authority Score : 8 450 pts

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11. Viola Leporatti

Viola Leporatti is a private chef and food content creator based in Florence, Italy. She shares a variety of Italian recipes and cooking tips on TikTok and Instagram, engaging her audience with visually appealing dishes and detailed instructions. With a significant following, she emphasizes plant-based cooking and traditional Italian cuisine, often incorporating personal anecdotes and cultural references. Her content is characterized by a blend of creativity and culinary expertise, making her a prominent figure in the food community.

Favikon Authority Score : 8 288 pts

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10. Flavio Angelo Ribelle

Flavio is a vibrant social media personality known for his engaging content across TikTok and Instagram. He often shares personal insights, fashion hauls, and lifestyle snippets, showcasing a playful and youthful aesthetic. His posts frequently feature collaborations with brands like BERSHKA, indicating a focus on fashion and style. With a significant following, he connects with a diverse audience through relatable and visually appealing content.

Favikon Authority Score : 8 463 pts

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09. Matteo Andreini

Matteo Andreini is a vibrant social media personality known for his engaging TikTok and Instagram content. He shares a mix of personal reflections, lifestyle updates, and sports-related posts, particularly focusing on Juventus. His content often features collaborations with brands like Primark and Calvin Klein, showcasing his influence in fashion and lifestyle. With a youthful and relatable approach, he connects with a diverse audience, particularly in Italy, through humor and personal anecdotes.

Favikon Authority Score : 8 522 pts

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08. Giorgio Panariello

Giorgio Panariello is a prominent Italian comedian and actor known for his engaging performances and humor. He shares updates about his shows, including 'PANARIELLO VS MASINI,' and interacts with fans through various social media platforms. His content often reflects his experiences in the entertainment industry, showcasing his personality and connections with other artists. He has a significant following and engages with audiences through both comedic and nostalgic themes.

Favikon Authority Score : 8 624 pts

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07. Giorgio Teti

Giorgio Teti is a prominent video creator and drone pilot, specializing in captivating Reels that showcase the beauty of Italy. With a significant following on Instagram (1.5 million), he focuses on travel content, highlighting picturesque locations and cultural landmarks. His posts often blend stunning visuals with engaging narratives, inviting viewers to experience Italy's charm. Giorgio's expertise in drone videography enhances his storytelling, making him a sought-after collaborator for hotels and events.

Favikon Authority Score : 8 628 pts

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06. Niccolò Restaneo

Niccolò Restaneo is a social media creator based in Florence, Italy, known for his engaging TikTok and Instagram content. His posts often reflect a casual lifestyle, showcasing personal experiences, humor, and interactions with brands like Pull&Bear. He emphasizes self-care and personal interests, appealing to a youthful audience. With a significant following and high engagement rates, he effectively connects with his audience through relatable content and brand collaborations.

Favikon Authority Score : 8 354 pts

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05. Elena Tarantola

Elena Tarantola, known as Elena Tee, is a prominent YouTuber and writer with over 500K followers. Her content focuses on elegance, etiquette, and beauty, appealing primarily to women interested in refined living. She has published two books, including 'L’eleganza non è un mito', and her YouTube channel features tips on style, home decor, and personal grooming. Elena engages her audience with practical advice and lifestyle insights, fostering a community centered around grace and sophistication.

Favikon Authority Score : 8 630 pts

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04. Matteo Renzi

Matteo Renzi is a prominent Italian politician and senator for Florence, leading the Italia Viva party. He actively engages in political discourse, often critiquing the current government and advocating for a stronger European Union. His social media presence reflects a focus on political accountability, social justice, and economic issues, with a particular emphasis on the impact of government policies on citizens' lives. Renzi's posts often highlight his opposition to far-right ideologies and call for unity in Europe.

Favikon Authority Score : 8 849 pts

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03. Giovanni Bonaccini

Giovanni Bonaccini is a popular TikTok creator known for his engaging and humorous content, often featuring playful interactions and relatable scenarios. His posts frequently showcase his personality and charm, resonating with a youthful audience. With a significant number of likes on his videos, he has established a strong presence on social media, particularly in the entertainment and lifestyle niche.

Favikon Authority Score : 8 945 pts

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02. Emma Marrone

Emma Marrone is an Italian singer and songwriter represented by Capitol Records Italy and Universal Music. Her social media presence highlights her music career, personal reflections, and advocacy for social causes, particularly in healthcare. She engages with her audience through heartfelt messages and shares her experiences in the music industry, including her recent album 'Souvenir'. Emma also emphasizes the importance of listening and understanding, especially in her interactions with marginalized communities.

Favikon Authority Score : 8 975 pts

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01. Jennifer Serpi

Jenni is an Italian social media personality known for her engaging TikTok and Instagram content. Her posts often reflect personal experiences, emotions, and interactions with her audience. She shares a mix of lighthearted moments, reflections on life, and brand collaborations, particularly in the beauty and lifestyle sectors. With a significant following, her content resonates well with younger audiences, showcasing her unique style and personality.

Favikon Authority Score : 9 085 pts

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Josie Renna

Josie Renna is a content strategy expert with a passion for helping creators navigate the ever-evolving digital landscape. Specializing in effective content creation techniques and platform-specific strategies, Josie provides insights to empower creators and brands to thrive online. With a deep understanding of algorithm dynamics and audience engagement, Josie shares actionable tips for optimizing content performance across various platforms.