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Top 20 Edinburgh Influencers in 2025

Meet the leading voices of Edinburgh in 2025, from fashion gurus to tech innovators. These influencers are making waves across various industries, connecting with audiences both locally and globally.

February 12, 2025
Sarthak Ahuja

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Here's the list of the Top 20 Edinburgh Influencers in 2025:

20. Sarah Keyworth

Sarah Keyworth is an award-winning stand-up comedian based in the UK, known for her engaging performances and relatable humor. She has appeared on various platforms including BBC Radio 4 and Comedy Central, and has received accolades such as the Herald Angel Award. Keyworth actively promotes her tours across the UK, Ireland, and North America, often sharing clips and audience interactions on social media. Her content frequently includes themes of comedy, personal anecdotes, and social commentary.

Favikon Authority Score  8 366 pts 

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19. DazzReviews

DazzReviews is a YouTuber and comedian focused on analytical movie content, including reviews, video essays, and retrospectives. He covers a wide range of films, particularly animated features from studios like Pixar and DreamWorks. His social media presence includes engaging discussions about movie trends, industry insights, and humorous takes on film quality. Dazz is also involved in comedy through his Biscuit Barrel project, showcasing a blend of entertainment and critique in his content.

Favikon Authority Score  8 373 pts 

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18. Simone

The creator is a DJ and electronic music artist known for her energetic performances and contributions to Boiler Room events. She shares insights into her experiences touring globally, particularly in the electronic music scene, and engages with her audience through personal anecdotes and updates about her shows. Her content often reflects a passion for rave culture and club music, showcasing her journey in the industry since 2021.

Favikon Authority Score  8 407 pts 

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17. Alice Malcolm-Wilkinson

Alice Malcolm-Wilkinson is a vibrant social media personality known for her engaging content on TikTok and Instagram. She shares a mix of personal moments, fashion insights, and lifestyle snippets, often featuring playful emojis and casual themes. Her posts reflect a youthful and fun-loving spirit, with a focus on modeling and agency representation through her affiliation with @musetheagency. Alice's content resonates with a young audience, showcasing her personality and style.

Favikon Authority Score  8 423 pts 

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16. Zoe Stewart

Zoe Stewart is a content creator based in Edinburgh, Scotland, focusing on local culture, lifestyle, and family experiences. Her social media presence highlights her love for the city, showcasing its beauty through posts about cafes, vintage shops, and family outings. She engages her audience with personal anecdotes and tips for visiting Edinburgh, emphasizing a cozy, community-oriented lifestyle. Zoe also shares her journey of recovery and positivity, making her content relatable and uplifting.

Favikon Authority Score  8 439 pts 

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15. Hollie

An avid munroist based in Edinburgh, she shares dog-friendly adventures in Scotland, focusing on hiking and outdoor experiences with her cocker spaniels. Her posts highlight the beauty of nature, the joy of companionship with her dogs, and the challenges of solo hiking. She engages with her audience through relatable content about her experiences in the highlands, emphasizing the supportive hiking community and the importance of not underestimating individuals based on gender.

Favikon Authority Score  8 441 pts 

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14. Maddie

Maddie shares her travel experiences across the UK and US, focusing on cozy places and scenic views. Her content features picturesque locations, often highlighting London and Edinburgh, with a strong emphasis on personal reflections and aesthetic visuals. She engages her audience through relatable captions and vibrant imagery, promoting a sense of wanderlust and appreciation for beautiful surroundings.

Favikon Authority Score  8 471 pts 

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13. Léa Crumpton

Léa Crumpton is a UK-based book lover, bookseller, and content creator focused on literature, particularly gothic and fantasy genres. She shares vlogs, book recommendations, and insights into her reading journey across platforms like Instagram, TikTok, and YouTube. Her content often highlights her passion for books, community engagement, and personal experiences in the literary world. Léa actively promotes her book club and engages with her audience through discussions about literature and reading challenges.

Favikon Authority Score  8 473 pts 

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12. Ravikant Pandey

Ravikant Pandey is a hobbyist photographer based in Edinburgh, Scotland, focusing on urban and nature photography. His social media presence showcases stunning visuals of Edinburgh's landscapes, historical landmarks, and seasonal changes, often accompanied by poetic captions. Featured in notable publications like National Geographic and BBC, he engages a broad audience with his travel insights and aesthetic photography, emphasizing the beauty of Scotland and its culture.

Favikon Authority Score  8 476 pts 

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11. Jim Daly

Jim Daly is a standup comedian and actor known for his comedic takes on football, particularly through parody songs and sketches. His content spans various social media platforms, with a strong presence on YouTube and TikTok, where he engages audiences with humorous commentary on football culture and current events. He has collaborated with brands and has a notable following, showcasing his comedic talent through relatable and entertaining content focused on the football community.

Favikon Authority Score  8 509 pts 

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10. Tatty Macleod

Tatty Macleod is a comedian and performer based in London, known for her humorous takes on cultural differences between the French and English. She shares insights about her life, fashion, and experiences on her European tour, engaging her audience with relatable content. Her posts often blend comedy with personal anecdotes, showcasing her journey in the entertainment industry. She promotes her shows and interacts with her followers through witty commentary and lifestyle tips, reflecting her bilingual background.

Favikon Authority Score  8 544 pts 

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09. Charlie Hopkinson

Charlie Hopkinson is a comedian and impressionist known for his engaging content on platforms like YouTube and TikTok, where he showcases impressions of popular characters from franchises like 'Star Wars' and 'Lord of the Rings.' He promotes his stand-up shows and offers insights into his creative process, including VFX and animations. His social media presence is characterized by humor and a focus on pop culture, with a significant following and high engagement on his posts.

Favikon Authority Score  8 571 pts 

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08. Jonathan McVie

Jonathan McVie is a prominent social media creator based in Edinburgh, known for his engaging TikTok and Instagram content. With a following of over 950k on TikTok, he shares a mix of personal experiences, lifestyle updates, and mental health advocacy. His posts often highlight his adventures, including DJing and charity work, while also showcasing his humorous side. He actively promotes mental health awareness, reflecting a commitment to societal issues.

Favikon Authority Score  8 609 pts 

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07. Sindhu Vee

Sindhu Vee is a stand-up comedian known for her relatable humor and engaging storytelling. She shares comedic content across platforms like Instagram, TikTok, and YouTube, often focusing on family dynamics, cultural observations, and personal anecdotes. Her posts reflect a blend of humor and social commentary, appealing to a diverse audience. Vee's performances include appearances on Netflix and Amazon Prime, showcasing her talent in live comedy and scripted content.

Favikon Authority Score  8 614 pts 

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06. Mae Martin

Mae Martin is a versatile Canadian comedian, producer, actor, and singer-songwriter known for their Netflix series 'Feel Good' and upcoming thriller 'Wayward'. Their debut album 'I’m A TV' showcases indie rock with themes of nostalgia and personal experiences. Mae engages audiences through music and comedy, often sharing insights into their creative process and upcoming projects. They utilize social media to promote their work and connect with fans, emphasizing authenticity and emotional expression.

Favikon Authority Score  8 623 pts 

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05. Stan Collymore

Stan Collymore is a former professional footballer and broadcaster known for his advocacy in mental health. He shares insights on football, particularly focusing on his experiences with clubs like Liverpool and Aston Villa. His social media presence includes commentary on current events, football matches, and personal reflections, often engaging with fans and followers. Collymore's posts reflect a strong interest in football culture and social issues, particularly mental health awareness.

Favikon Authority Score  8 649 pts 

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04. Rhys James

Rhys James is a British comedian known for his stand-up specials and humorous commentary on social issues, pop culture, and current events. He actively engages with his audience through various social media platforms, sharing comedic insights and personal anecdotes. His content often includes critiques of societal norms and light-hearted takes on contemporary topics, showcasing his wit and observational humor.

Favikon Authority Score  8 688 pts 

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03. Finlay Christie

Finlay Christie is a British comedian known for his engaging stand-up performances and comedic sketches. He often explores themes relevant to Gen Z, such as university life and societal norms, through relatable humor. His content spans various platforms, including YouTube and TikTok, where he shares both original sketches and commentary on cultural phenomena. Christie is actively touring and has a comedy special titled 'I Deserve This' recorded at the Top Secret Comedy Club in London.

Favikon Authority Score  8 817 pts 

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02. Sara Pascoe

Sara Pascoe is a British comedian, author, and podcaster known for her engaging live performances and insightful commentary on personal experiences. She is currently on an international tour, promoting her first novel, 'Weirdo', and her podcast, 'Weirdo'. Her social media presence highlights her comedic style, upcoming shows, and interactions with fans, showcasing her ability to connect through humor and storytelling.

Favikon Authority Score  8 829 pts 

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01. Ian G Black

Ian G Black is a Scottish content creator focused on promoting Edinburgh and Scotland through stunning visuals and engaging narratives. He offers private walking tours and shares tips for visitors, emphasizing the beauty and history of various locations. His posts often highlight iconic landmarks, cultural references, and personal experiences, appealing to both locals and tourists. He actively engages with his audience, encouraging them to explore Scotland's rich heritage and scenic landscapes.

Favikon Authority Score  8 907 pts 

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How does Favikon rank influencers?

‍Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.

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Sarthak Ahuja

Sarthak Ahuja is a marketing enthusiast currently contributing to digital marketing strategies at Favikon. An alumnus of ESCP Paris with over 2 years of professional experience, he has held multiple marketing roles across industries. Sarthak's work has been published in journals and websites. He loves to read and write about topics concerning sustainability, business, and marketing. You can find him on LinkedIn and Instagram.