Who is Tsuku?

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Tsuku: The French Content Creator Entertaining Millions with Humor and Creativity

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Tsuku is a French content creator known for his humor, creativity, and engaging storytelling. His rise to social media fame began with short-form videos that resonated with audiences looking for relatable and entertaining content. Over time, he expanded his reach across multiple platforms, gaining millions of followers who appreciate his unique style. His ability to connect with fans through humor and real-life experiences has solidified his position in the entertainment space.

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With a presence on TikTok, YouTube, Instagram, and Twitch, Tsuku has built a loyal community that eagerly anticipates his content. His TikTok videos, often featuring comedic skits and challenges, have attracted 2.6 million followers, making it his most successful platform. YouTube follows closely behind, where his 1.1 million subscribers enjoy longer-form videos that showcase his creativity. He also shares behind-the-scenes moments and collaborations on Instagram, where he has amassed over 440.9K followers.

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Beyond his numbers, Tsuku stands out for his ability to keep his content fresh and engaging. His videos often include collaborations with fellow influencers and brands, allowing him to expand his audience while maintaining authenticity. His brand safety rating of "very safe" makes him a go-to choice for companies looking for positive and entertaining partnerships. Whether he's taking on challenges, sharing funny skits, or engaging with fans, his energy and humor remain consistent.

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As his influence continues to grow, Tsuku remains a major player in the French entertainment scene. His impact goes beyond numbers, as he builds real connections with his audience through interactive content and personal milestones. With steady growth, strong engagement, and collaborations with well-known brands, he has proven to be more than just an internet personality. Tsuku is set to remain a key figure in digital entertainment, keeping his fans entertained with his signature humor and creativity.

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An Influencer Active on Social Media

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With a massive following across multiple platforms, Tsuku's social media presence is impressive. His largest audience is on TikTok, with 2.6 million followers, followed by 1.1 million subscribers on YouTube and 440.9K followers on Instagram. His ability to create viral and engaging content has cemented his reputation in the entertainment niche.

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Tsuku's Social Media Strategy Analysis

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TikTok: Where Humor and Creativity Drive Engagement

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TikTok is Tsuku’s most successful platform, with 2.6 million followers who engage with his creative and humorous content. His short-form videos include relatable skits, trending challenges, and collaborations that keep his audience entertained. His influence score of 86/100 reflects his strong impact, with a consistent reach of 167.9K average views per post. His humor-driven approach ensures that his videos frequently appear on the "For You" page, helping him stay relevant.

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Despite his large following, Tsuku’s TikTok growth has plateaued at 0% in the past 30 days, indicating a need for new content strategies. However, his engagement remains steady, with an average of 31K interactions per post. His engagement rate of 1.19% suggests that his audience remains active but could benefit from increased posting frequency. His ability to create viral content still plays a key role in maintaining a strong connection with his followers.

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Tsuku’s posting habits on TikTok are once a week at 12 PM EST, which is relatively low for a platform that thrives on regular uploads. Increasing his activity to multiple posts per week could help him regain growth and reach new audiences. His comedic timing and relatable content resonate with users, making his videos widely shared. More frequent updates could strengthen his standing on TikTok, ensuring consistent visibility.

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His TikTok strategy also includes collaborations with other influencers, helping him expand his audience reach. Working with popular creators allows him to tap into new communities while keeping his content fresh. His reputation as a "very safe" content creator also makes him an attractive partner for brands looking for positive and engaging promotions. By leveraging partnerships and increasing his posting frequency, he could unlock even greater growth on the platform.

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• Username: @tsukuytb
• Influence Score: 86/100
• Followers: 2.6M
• Activity: 1.2 posts last month
• Engagement Rate: 1.19%
• Growth: 0%
• Average Engagement: 31K
• Posting Habits: Once a week at 12 PM EST

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YouTube: A Growing Hub for Long-Form Content

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Tsuku’s YouTube presence has grown steadily, with 1.1 million subscribers who enjoy his longer-form content. His videos feature in-depth challenges, lifestyle vlogs, and collaborations that allow him to showcase more personality and storytelling. His influence score of 84.4/100 places him among the top creators in the video entertainment space. Despite having a lower posting frequency, his content consistently generates high engagement.

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His YouTube growth rate in the last month stands at +0.9%, gaining 9.7K new subscribers, indicating ongoing interest. His videos receive an impressive average of 244.3K views, showing that his audience remains highly engaged even with fewer uploads. His engagement rate of 1.19% is decent for YouTube, but increasing his upload frequency could lead to stronger audience retention. More consistent posting could also improve his video rankings and reach.

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Tsuku's posting schedule on YouTube is currently once a year at 7 PM EST, which is significantly lower than other top creators. A more frequent schedule, such as monthly or bi-weekly uploads, could significantly improve his growth. His storytelling ability and production quality keep viewers entertained, but maintaining regular content drops would help him strengthen his audience connection. Expanding into trending content topics or series-based videos could also be beneficial.

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His collaborations on YouTube often feature well-known influencers and brands, adding more variety to his content. Sponsored videos and brand integrations have proven to be successful in maintaining audience engagement. His "very safe" content rating makes him an appealing partner for family-friendly promotions. By increasing his activity and focusing on diverse content formats, Tsuku could maximize his growth potential on YouTube.

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• Username: @Tsukuytb
• Influence Score: 84.4/100
• Followers: 1.1M
• Activity: 1.4 posts last month
• Engagement Rate: 1.19%
• Growth: +0.9%
• Average Engagement: 13K
• Posting Habits: Once a year at 7 PM EST

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Instagram: A Platform for Community and Brand Collaborations

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Instagram serves as a hub for Tsuku’s community engagement, where he shares a mix of personal and professional content. With 440.9K followers, his profile remains an important part of his social media strategy. His influence score of 87.9/100 is the highest among his platforms, reflecting strong engagement. His content includes lifestyle updates, behind-the-scenes moments, and collaborations with brands and fellow creators.

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In the past 30 days, Tsuku’s Instagram has grown by +0.44%, gaining 1.9K new followers, showing steady but moderate expansion. His average engagement per post stands at 12.5K, demonstrating an active and involved audience. His engagement rate of 2.84% is higher than on his other platforms, indicating that his followers interact with his content more frequently. With regular uploads, Instagram remains a strong asset for maintaining audience connection.

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Tsuku posts four times a month, which is a reasonable frequency for Instagram. His posting habits follow a consistent schedule, with updates coming once a week at 11 AM EST. Given that Instagram rewards regular activity, increasing his story and reel uploads could help improve his reach. Expanding into Instagram Reels and interactive posts could also boost his engagement levels further.

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His Instagram strategy heavily focuses on brand partnerships, making it a key platform for collaborations. Brands such as Spotify France, Les Flammes, and Revyze have worked with him to promote various campaigns. His brand-safe content style ensures that he remains a reliable choice for promotional partnerships. With continued growth and more interactive content, Tsuku can further strengthen his presence on Instagram.

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• Username: @tsukuytb
• Influence Score: 87.9/100
• Followers: 440.9K
• Activity: 4 posts last month
• Engagement Rate: 2.84%
• Growth: +0.44%
• Average Engagement: 12.5K
• Posting Habits: Once a week at 11 AM EST

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Twitch: An Emerging Space for Live Interactions

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Although Twitch is not Tsuku’s primary platform, his 45K followers indicate growing interest in his live content. His Twitch strategy allows him to engage with his audience in real time, providing a different experience compared to his pre-recorded content. His growth rate of +1.58% in the last month suggests steady expansion. As more content creators explore live streaming, Twitch presents an opportunity for Tsuku to deepen audience interaction.

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His posting frequency on Twitch is low, with no recorded live streams in the past month. This suggests that his audience is growing organically, likely through cross-platform promotions. Given the popularity of interactive content, more consistent streaming could significantly improve his presence. Engaging in gaming, Q&A sessions, or collaborative streams could help build a more dedicated Twitch community.

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• Username: @tsukuytb
• Followers: 45K
• Growth: +1.58%
• Posting Habits: Once a year at 7 PM EST

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Tsuku's Social Media Influence Summary

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Tsuku holds an Influence Score of 8,897 points, ranking him among the top 1% of content creators in France in the Video Entertainment category. He is ranked #1118 on Instagram in France (Top 1%), #141 in Video Entertainment in France (Top 1%), #44802 on Instagram Worldwide (Top 2%), and #5021 in Video Entertainment Worldwide (Top 1%). His strong presence in the French content creation space highlights his growing influence and ability to engage a large audience across multiple platforms.

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Learn more about the Favikon Methodology here

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Content Strategy: A Mix of Humor, Challenges, and Collaborations

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Tsuku’s content is a mix of humor, lifestyle, and challenges that keeps his audience engaged. His content style is rated as “cheerful”, making his posts enjoyable and shareable. His brand safety rating is “very safe”, meaning he is an ideal collaborator for brands looking for positive, family-friendly content. His posting schedule varies across platforms, with a consistent presence on Instagram and TikTok, while YouTube and Twitch remain more sporadic. Despite this, his engagement rates indicate that his audience remains interested in his content, regardless of frequency.

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Reachability and Partnerships

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Tsuku has established himself as a reliable content creator, making him an ideal collaborator for brands looking to connect with an engaged audience. His presence across TikTok, YouTube, Instagram, and Twitch allows him to reach diverse demographics, making him a valuable partner for digital campaigns. His influence score of 8,897 points places him in the top 1% of video entertainment creators in France, further proving his credibility in the industry. With a brand safety rating of “very safe”, Tsuku’s content remains family-friendly and appealing to advertisers.

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His ability to create engaging and authentic content has attracted well-known brands such as Spotify France, Les Flammes, and Revyze, with whom he has collaborated multiple times. These partnerships often involve product promotions, event sponsorships, and social media campaigns that seamlessly integrate into his content. By maintaining an entertaining and organic approach to branded content, Tsuku ensures that promotions do not feel forced or out of place. His cheerful and humorous content style helps keep audiences interested while delivering a brand’s message effectively.

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One of Tsuku’s strongest advantages is his ability to adapt to different content formats, making him a flexible partner for both short-term and long-term campaigns. Whether it’s through short-form TikTok videos, detailed YouTube collaborations, or Instagram brand integrations, he finds creative ways to showcase products and services. His consistent engagement levels across platforms also ensure that any promotional content reaches a highly interactive audience. Brands working with Tsuku benefit from exposure to a dedicated fanbase that actively engages with his content.

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As his influence continues to grow, Tsuku remains open to new partnerships that align with his content style and audience interests. His collaborative nature and positive online presence make him an excellent candidate for brand deals, influencer marketing campaigns, and ambassador programs. Given his expanding reach, brands looking for a trusted and engaging content creator in the French digital space will find him to be an ideal partner. By leveraging his influence and maintaining authentic collaborations, Tsuku is set to attract even more partnership opportunities in the future.

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Conclusion: Digital Entertainment and Brand Collaborations

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Tsuku is one of France’s leading content creators in the entertainment space, with a loyal following across multiple platforms. His ability to entertain through humor, challenges, and engaging storytelling has made him a favorite among social media users. With strong engagement on TikTok, YouTube, and Instagram, he continues to grow his audience while collaborating with brands and fellow creators. His influence in the industry is undeniable, and his content strategy ensures that he remains relevant in the ever-changing digital landscape. With steady growth and continued brand collaborations, Tsuku is set to remain a major figure in the French social media space for years to come.

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