As someone who wants to stay ahead in the ever-changing world of social media, you know it's important to follow the right influencers. Brazil has a vibrant social media scene, with influencers who cover everything from lifestyle and beauty to tech and travel.
With so many influencers out there, it can be tough to know who to follow. That's why we've put together a list of the top 10 Brazilian influencers. These influencers have a strong online presence and offer valuable insights and trends in their respective niches.
Read on to find out more about the top Brazilian influencers, their specialties, backgrounds, and what makes them stand out.
But first, how does Favikon rank influencers?
Favikon offers a reliable, data-driven approach to rank social media creators across various industries. This ranking is based on the Favikon score obtained by each creator according to their performance on social media. The Favikon authority score is not only linked to the number of subscribers, but is calculated according to several other important criteria. These criteria include maintaining an active presence on multiple social media, engagement rate, growth rate, as well as other factors that demonstrate the breadth and depth of their connection with their audience. We believe it's important to consider the holistic aspects of a creator's presence in order to get a complete assessment.
Click here to learn more about it.
Explore the Top 10 Brazil Influencers:
10. Cleyton Spider 🇧🇷
In tenth position, Cleyton Spider. He is a Brazilian YouTube content creator with over 18 million subscribers. His channel features a mix of humorous videos, skits, and challenges, often featuring the famous superhero Spider-Man. He also shares DIY tutorials, including how to make ice cream and clean a phone case. Spider Slack has become popular for his comedic approach and relatable content that resonates with his audience. In addition to his YouTube channel, he has a strong presence on Instagram and TikTok.
Favikon Authority Score : 3 474
9. Marcelo Vieira 🇧🇷
In ninth position, Marcelo Vieira. He is a professional footballer from Brazil, currently playing for Fluminense. He was born in Rio de Janeiro in 1988. Marcelo is known for his skillful playing style and his contributions to both Real Madrid and the Brazilian national team. He has a strong presence on social media, sharing exclusive videos of his daily life, highlights from his matches, challenges with friends, freestyle, music, and more. Marcelo also has a YouTube channel where fans can subscribe to receive his latest videos. He is a beloved figure among Fluminense supporters and has a strong following on social media.
Favikon Authority Score : 4 483
8. Virginia Fonseca Costa 🇧🇷
In eigth position, Virginia Fonseca Costa. She is a Brazilian social media influencer and YouTuber, known for her lifestyle content, fashion, and beauty tips. She has a large following on Instagram and YouTube and has also launched her own clothing line.
Favikon Authority Score : 3 511
7. Felipe Neto 🇧🇷
In seventh position, Felipe Neto. He is a well-known Brazilian YouTuber, comedian, and entrepreneur with over 40 million subscribers on his main channel. He is also a social media influencer on various platforms, including Instagram and Twitter. Felipe is known for his humor and activism, often using his platform to speak out against social issues and political topics. He has authored several books and has been recognized for his contributions to digital media in Brazil. Felipe also runs a production company called "Neto's" that produces content for TV and digital media.
Favikon Authority Score : 3 598
6. Vinicius Jr. 🇧🇷
In sixth position, Vinicius Jr., also known as Vini Jr., is a professional footballer from Brazil who currently plays as a forward for Real Madrid. He has a strong presence on social media, with over a million followers on Instagram, where he shares videos of his personal life and career highlights with fans. In addition to his passion for football, Vinicius Jr. is an advocate for social justice and environmental protection. He has also partnered with several brands, including Vivo and Pepsi, to promote their products.
Favikon Authority Score : 3 812
5. Zé Felipe 🇧🇷
In fifth position, Zé Felipe, also known as Zé Gueroba, Joseph, or Maria Fifi, is a Brazilian singer and musician. He has released several songs and albums, including "Facilita Ai" and "Vacilão," which have gained popularity in Brazil and other countries. Zé Felipe is known for his sertanejo music style and has collaborated with other famous Brazilian singers such as Wesley Safadão and Gusttavo Lima. He also has an official YouTube channel where he posts videos of his concerts and new songs. Zé Felipe is managed by Talismã Music, which also handles his show bookings.
Favikon Authority Score : 3 868
4. Ronaldo de Assis Moreira 🇧🇷
In fourth position, Ronaldo de Assis Moreira, commonly known as Ronaldinho, is a retired Brazilian footballer, who is widely considered one of the greatest players of all time. He has won numerous awards, including the FIFA World Cup and multiple Ballon d'Or awards, and has had a hugely successful career playing for clubs all over the world.
Favikon Authority Score : 5 060
3. Anitta Larissa Machado 🇧🇷
In third position, Anitta Larissa Machado, known simply as Anitta, is a Brazilian singer and entrepreneur. She rose to fame in 2013 with her hit song 'Show das Poderosas' and has since become one of the most popular and influential figures in the Brazilian music industry. Anitta has released several successful albums, including her self-titled debut album and 'Kisses'. She is also known for her collaborations with international artists. In addition to her music career, Anitta has ventured into entrepreneurship, launching her own perfume line and a business course called 'Anitta Prepara'. With millions of followers on social media, Anitta has a strong presence on platforms like YouTube, Instagram, and Twitter.
Favikon Authority Score : 5 168
2. Whindersson Nunes 🇧🇷
In second position, Whindersson Nunes . He is a Brazilian comedian, YouTuber, singer, actor, and entrepreneur. He gained popularity at a young age through his humorous videos on YouTube, and has since expanded his career to include live performances, acting roles in movies and TV shows, and music collaborations. He has a strong presence on social media, with millions of followers on platforms like Instagram, Twitter, TikTok, and YouTube. Whindersson is known for his comedic talent, down-to-earth personality, and philanthropic efforts. He has been recognized as one of the top influencers in the world and has authored a book. Despite his success, he remains humble and values the sentimental and artistic significance of his possessions. Whindersson is a prominent figure in the entertainment industry and continues to inspire others with his journey.
Favikon Authority Score : 5 385
1. Neymar Jr 🇧🇷
In first position, Neymar Jr. He is a Brazilian footballer who currently plays as a forward for All-Hilal Football Club and the Brazilian National Team. He is known for his exceptional dribbling skills and ability to score goals, and is considered one of the best players in the world. Neymar Jr is also active on social media, where he often shares updates about his personal life and career. Additionally, he has collaborated with various brands for endorsements and sponsorships, such as Replay, Rolex, PUMA, and Konami.
Favikon Authority Score : 6 769
Looking for more? Or want to refine your search?
Advanced search for Brazil influencersAlso See 👀 : Top 10 Lifestyle Influencers
About the author
Justine Castany
Justine Castany, a student at ESSEC Business School and currently working at Favikon, shines with her love for marketing and dedication to communications. As a dynamic young professional, she serves as Marketing Manager at Favikon, where she brings her expertise to craft and execute cutting-edge strategies. With her creativity and keen eye for trends, Justine stands out in communicating brand messages effectively and making waves on social media.
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